Head of Product Marketing (m/f/d)

United States Digital Space LLC; Deutschland; Vor Ort; EUR 120.000 - 170.000; Vollzeit

Zusammenfassung

United States Digital Space LLC in Germany is seeking a Director of Product Marketing to shape positioning and go-to-market strategy for our enterprise SaaS offerings. You will bridge Product, R&D, Sales, Marketing and executives, owning cross-functional launches and refining our company positioning.

You will translate complex technology into customer value, enable the sales team with compelling collateral, host product webinars, and engage analysts like Gartner and BARC.

Qualifikationen

• 5-7 years of product marketing in B2B SaaS for mid-market and enterprise.
• Deep knowledge of Enterprise Performance Management (EPM) and FP&A processes.
• Proven track record of owning and delivering at least three launches.
• Ability to translate complex technology into clear customer value.

Aufgaben

• Lead cross-functional product launches with multi-channel plans.
• Shape positioning and go-to-market strategy for company offerings.
• Enable sales with high-quality collateral and sales enablement materials.
• Coordinate product webinars and analyst engagement.
• Build relationships with analysts and influencers (e.g., Gartner, BARC).

Kenntnisse

Product marketing

B2B SaaS

Launch management

Analyst relations

Public relations

Communication

English fluency

Jobbeschreibung

What is the company?

the company is a leading provider of Enterprise Performance Management solutions, helping organizations streamline planning, budgeting, forecasting, and reporting. Our intelligent platform empowers finance teams and business leaders to make confident, data-driven decisions while adapting quickly to change.At the company, we believe that great results come from working as #OneTeam. We foster a people-centric environment where curiosity, innovation, a growth mindset, and a commitment to executing with excellence enable our teams to create meaningful impact.

Your Responsibilities

As Director Product Marketing, you will shape the positioning and go-to-market strategy for the company product offerings. You will serve as a strategic bridge between Product, R&D, Sales, Sales Engineering, Marketing, executive stakeholders, customers, and external industry audiences. With a hands-on approach and strong ownership mindset, you will lead cross-functional product launches, refine company positioning, enable the sales organization, and communicate the value of the company solutions throughout the customer buying journey.

What You’ll Do

• Lead cross-functional product launches:Develop and execute multi-channel launch plans for new the company product offerings, ensuring effective internal readiness and strong external market activation.
• Shape positioning and thought leadership:Lead and support the development of company and product positioning, informed by market research, analysis, and relevant industry perspectives.
• Optimize the customer buying journey: Build a strong understanding of why organizations choose the company and create a content library that delivers the right value to the right prospect at the right time, helping improve sales-stage conversion rates.
• Translate technology into customer value: Partner with R&D, Product Management, and Sales Engineering to turn complex technical concepts into clear, specific, and compelling customer value propositions.
• Enable sales success: Create high-quality sales collateral that equips the global sales organization to communicate the company’s value consistently and effectively.
• Deliver engaging product webinars: Coordinate with internal and external subject-matter experts to develop and present the company product webinars for relevant audiences.
• Drive analyst and influencer engagement:Identify priority analysts and influencers, relevant upcoming research, and published reports to maximize opportunities for meaningful engagement.
• Build strategic industry relationships:Work directly with the company C-level executives as well as Product Management and Marketing teams to educate and engage industry analysts, including firms such as Gartner and BARC.
• Create impactful results across teams:Bring together stakeholders with a #OneTeam mindset, establish clear priorities, and execute with excellence across multiple initiatives in a fast-paced environment.

Your Profile

• 5-7 years of product marketing experience in B2B SaaS environments, supporting mid-market and enterprise customers.
• Strong knowledge of Enterprise Performance Management (EPM), finance organizations, and Financial Planning & Analysis (FP&A) processes.
• Proven track record of owning and successfully delivering at least three product or service launches.
• Hands-on experience in technology product marketing, analyst relations, or public relations, with the ability to translate complex technology into clear customer value.
• Excellent communication and presentation skills, with the ability to engage diverse audiences and create compelling content; fluent in English.
• Self-starter mindset with strong ownership, the ability to manage multiple projects in a fast-paced environment, and a willingness to embrace AI as a productivity catalyst.

What’s in It for You

• Strategic market impact: Play a central role in shaping how customers, prospects, analysts, and influencers understand the the company platform.
• Executive and cross-functional exposure: Collaborate directly with C-level executives and work closely with Product Management, R&D, Sales Engineering, Sales, and Marketing.
• End-to-end ownership:Influence the full product marketing lifecycle, from positioning and launch strategy to sales enablement, webinars, and analyst engagement.
• Room to innovate: Use technology and AI to enhance productivity, develop new approaches, and continuously improve how the company brings its products to market.
• A values-led environment: Work with colleagues who value #OneTeam collaboration, people centricity, continuous growth, innovation, execution excellence, and meaningful outcomes.

Transparency Note: Use of Artificial Intelligence

As a tech-driven company, the company uses modern technologies — including AI — to continuously improve our processes.In recruiting, AI may support us in screening and structuring applications. It doesnotreplace human judgment, but helps us reduce bias and ensure a consistent candidate experience. Your application is always reviewed by real people.If you would like to learn more about the process, please visit the website of our partnerHi People. Here you will find information about thedata protection guidelines as well as the most recentsecurity checks. This gives you complete clarity on how your data is protected and processed. Of course, you can also contact us at any time if you have any questions.