Senior Performance Marketing Manager

Raisin; Berlin; Hybrid; EUR 70.000 - 90.000; Vollzeit

Benefits dieser Stelle

Visa & Relocation Support

1,700 EUR Training Budget

Free Choice of Hardware

Beginner German Classes

Food & Drinks

Flexible working hours, home office &

28 vacation days

Company Pension Scheme

Team Events

Subsidised Urban Sports Club

Zusammenfassung

Raisin is seeking a Senior Performance Marketing Manager to own and scale performance campaigns across international markets and languages. You will drive customer acquisition through SEA, Display, App campaigns, and Native Ads, while leveraging AI to automate optimization and improve conversion rates.

You will lead cross-functional initiatives bridging Marketing with broader company teams, manage media planning, reporting, and stakeholder communication up to executive levels, and contribute to

Qualifikationen

• 3 to 5+ years experience in performance marketing.
• Practical use of AI in campaign optimization.
• Proven track record delivering scalable marketing campaigns across international markets.
• Strong analytical skills and ability to translate data into actionable insights.

Aufgaben

• Embedded in our PPC team, drive customer acquisition across SEA, Display, App campaigns, and Native Ads.
• Lead and execute high-impact performance marketing campaigns across international markets and languages.
• Collaborate with Marketing leaders on media planning, asset development, implementation, and measurement.

Kenntnisse

Performance marketing

AI in marketing

Campaign management

Channel planning

Data analysis

Google Ads

Social Ads (Meta/LinkedIn)

Tools

Google Tag Manager

Adjust

Looker

Microsoft Advertising

Jobbeschreibung

• Embedded directly within our PPC team, this role drives customer acquisition across key online channels including SEA, Display, App campaigns, and Native Ads. Beyond core performance marketing, you will take full ownership of high-impact, cross-functional initiatives that bridge the Marketing department with broader company-wide teams
• As a Senior Performance Marketing Manager, you will play a crucial role in developing and implementing high-impact marketing campaigns across all our international markets, covering various languages and products. From inception to execution, you will be responsible for delivering and scaling performance marketing campaigns to drive growth and maximize conversion rates
• Lead, plan, and execute compelling performance marketing campaigns to increase conversion rates and enhance brand awareness in alignment with our targets
• Drive performance marketing channels to effectively support the complete consumer funnel, ensuring efficient CPA within allocated budgets. Still you are always welcome to identify opportunities to scale further, challenging the status quo and budget restrictions
• Leverage AI to further automate and optimise campaign management, embracing new opportunities coming up
• Develop strategies for existing channels and explore new opportunities for media testing to optimise lead quality
• Collaborate with Marketing leaders to oversee media planning, asset development, implementation, measurement, and reporting for Performance Marketing efforts
• Confidently present campaign strategies, results, and actionable insights to stakeholders at all levels of the business, up to executive leadership

Benefits

• Visa & Relocation Support
• 1,700 EUR Training Budget
• Free Choice of Hardware
• Beginner German Classes
• Food & Drinks
• Flexible working hours, home office and 28 vacation days
• Company Pension Scheme
• Team Events
• Subsidised Urban Sports Club Membership

• Solid understanding of customer segmentation and its application in media planning, buying, and campaign development
• Excellent knowledge of the ad platforms and networks, Google (Search, Display, App and Performance Max), Microsoft Advertising (Search, MSAN), Apple Search Ads
• A team player with the ability to work autonomously and take ownership
• 3 to 5+ years experience in performance marketing
• An absolute must is the practical use of AI, specifically building gems or AI agents
• Demonstrated strategic thinking, translating quantitative and qualitative data into effective marketing strategies
• Exceptional organisational skills, attention to detail, and a sense of urgency and follow-through
• Proven international experience
• Ability to thrive in a fast-paced, results-oriented environment and manage multiple projects effectively
• Good knowledge of other ad platforms and networks, including Social Ads (e.g. Meta, LinkedIn, Reddit) and Native Ads (e.g. Outbrain)
• Strong analytical skills, with the ability to derive actionable insights from data and effectively communicate them to diverse stakeholders
• Proven track record of delivering impactful performance marketing strategies, campaigns, and optimisations, with the ideal candidate having worked in an agency setting
• Excellent written and verbal communication skills
• We value diversity and the unique experiences each individual brings.
• If you’re excited about this role but don’t meet every requirement, we still encourage you to apply
• Familiarity with Google Looker as a business intelligence platform
• Additional technical experience with tracking technology (e.g., Google Tag Manager, Adjust or other marketing-related tools)