Senior Omnichannel Manager DTC (m/w/d)

Boehringer Ingelheim Pharmaceuticals, Inc.; Deutschland; Remote; EUR 90,000 - 130,000; Full time

Job summary

Boehringer Ingelheim Pharmaceuticals, Inc. in Germany seeks a Senior Omnichannel Manager DTC to advance the digital experience strategy, connect digital services with customer campaigns, and coordinate local implementation with cross-functional and international teams.

You will help establish a data-informed, compliant DTC operating model that links activation, personalization, and optimization across the end-to-end customer journey.

Qualifications

• Master's degree in business, marketing, or equivalent field.
• Several years of experience in direct-to-consumer pharma marketing and digital customer communications.
• Strong strategic, technical, and analytical skills with digital marketing and web portal know-how.
• Experience implementing digital services and linking them to campaigns and data.

Responsibilities

• Plan digital media activities for Germany DTC strategy and optimize channels.
• Design end-to-end consumer journeys connecting paid media, search, social, and websites.
• Translate business needs into MarTech and marketing automation use cases.
• Contribute to global platform strategies while representing local interests.
• Define objectives and measurement frameworks for DTC activities and optimize campaigns.
• Lead pilots and campaign implementation across paid, owned, and earned touchpoints.
• Manage budgets in line with priorities, compliance, and standards.

Skills

Omnichannel marketing

DTC strategy

Marketing automation

Cross-functional leadership

Analytical mindset

Education

Master's degree in business/marketing or related field

Tools

MarTech ecosystems

AdTech platforms

Job description

As Senior Omnichannel Manager DTC, you will continuously advance the digital experience strategy and develop innovative approaches and concepts based on evolving customer needs, with a particular focus on marketing automation. You will shape high-quality digital touchpoints, connect digital services with customer campaigns, and coordinate local implementation in close collaboration with cross-functional, international and global teams.

You will help establish a data-informed, compliant, and scalable DTC operating model that connects consumer activation, personalized experiences, and continuous optimization across the end-to-end customer journey.

Tasks & responsibilities

• In this role, you will plan digital media activities for Human Pharma Germany, specifically for the DTC strategy, and optimize channels while supporting the development of customer campaigns based on customer needs, insights and brand positioning.
• You will design and orchestrate end-to-end consumer and patient journeys, connecting paid media, search, social media, websites, digital services and relevant conversion points to create a consistent and increasingly personalized experience.
• You will translate business and customer needs into MarTech and marketing automation use cases, including segmentation, trigger-based communication, campaign workflows, personalization, and continuous journey optimization.
• Within Germany's focus-country role, you will contribute to global platform strategies, the effective use, scaling and further development of relevant capabilities and support the selection of global external partners and represent local interests in global project teams.
• You will define clear objectives and measurement frameworks for DTC activities and use funnel, engagement, conversion and outcome indicators to identify journey barriers, optimize touchpoints, and establish continuous test-and-learn cycles. Therefore, and in close collaboration with analysts, you will translate reporting and insights into actionable business recommendations, take ownership of continuous campaign optimization, and proactively steer resulting actions.
• With a focus on consumer activation, you will develop the strategy for Human Pharma Germany in alignment with the global strategy and lead pilots and campaign implementation across paid, owned and relevant earned touchpoints.
• You will establish the relevant tool in Human Pharma Germany, manage user profiles and employee training, and continuously advance local adoption.
• When managing the budget entrusted to the role, you will ensure its effective allocation in line with strategic priorities, compliance requirements, and company standards.
• Together with Business Development and relevant internal functions, you will scout innovative start-up companies and support the successful implementation of resulting projects.

Requirements

• Master's degree in business, business administration, natural sciences, such as an MBA or MSc, psychology, digital marketing, data-driven marketing or a comparable field
• Several years of experience in the direct-to-consumer market, combined with in-depth knowledge of company strategy, market requirements and individual target groups, as well as proven experience in pharmaceutical marketing and compliance for digital customer communication
• Strong strategic, technical and analytical expertise, pronounced expertise in digital marketing, and in-depth knowledge of web portal strategies, including third-party websites, services and MarTech and AdTech ecosystems
• High level of expertise in implementing digital services and linking them with customer campaigns, data, content, and relevant technology platforms
• Proven project management and budget experience, including the lateral leadership of large cross-functional teams, work in global project teams and the ability to represent local interests convincingly
• Strong initiative and independence, excellent interpersonal and leadership skills, and very good communication skills with top management, field force and marketing stakeholders
• Strong ability to balance customer value, business impact, technological feasibility and pharmaceutical compliance in a complex and rapidly changing environment, and fluency in German and English

As part of our commitment to transparency and fairness, salary information will be shared during the recruitment process. We also offer a comprehensive benefits and wellbeing package.

Applications from persons with severe disabilities are warmly welcomed. In cases of equal qualifications, such applicants will be given preferential consideration in the selection process.