Digital Marketing Manager (f/m/d)

STADA Arzneimittel AG; Bad Vilbel; On-site; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Flexible working hours

Mobile working up to 2 days per week

Job ticket RMV region

Job summary

STADA Arzneimittel AG in Bad Vilbel is seeking an experienced Digital Marketing professional to develop data-driven strategies for our OTC portfolio and to optimize campaigns across channels. You will coordinate agencies, leverage AI tools, and focus on SEO, UX, and conversion to improve performance.

The role requires a marketing-focused degree and 5+ years in digital marketing within FMCG/healthcare, with strong analytics and proficiency in GA4, Google Ads, and Meta Ads Manager.

Qualifications

• Degree in business administration with marketing focus and at least 5 years in digital marketing.
• Solid knowledge of digital marketing channels, media planning, performance marketing and KPIs.
• Experience with AI tools for marketing processes and interest in AI and GEO applications.
• Strong understanding of SEO, website optimization, UX and customer journeys.
• Proficiency in analytics and marketing tech (GA4, Google Ads, Meta Ads Manager).
• Experience managing external agencies and leading complex projects.

Responsibilities

• Develop data-driven digital marketing and performance strategies for OTA brand portfolio.
• Design and optimize digital campaigns across channels and present results internally.
• Coordinate external agencies and ensure efficient implementation.
• Use AI-powered tools and further develop them for creating ad materials.
• Drive SEO and Generative Engine Optimization to boost visibility.
• Analyze media, brand, and business KPIs and derive improvement measures.
• Develop STADA CHC brand websites focusing on content, UX, conversion and tracking.
• Collaborate with brand management, e-commerce and other stakeholders.
• Monitor market and tech developments and apply best practices.

Skills

Digital marketing

Performance marketing

SEO

Analytics

AI tools

Campaign design

Agency management

Education

Business Administration degree with marketing focus

Tools

Google Analytics 4

Google Ads

Meta Ads Manager

AI marketing tools

Job description

Whether colds, sun protection or vitamins & minerals - our brands can be found in almost every household pharmacy. Because we are STADA's consumer healthcare specialists in Germany. With our high-quality products, we have been enabling people for more than 125 years to take responsibility for their own health by preventing illnesses or treating minor symptoms themselves. Our goal is clear: we want to continue to grow sustainably in the future, gain relevance and continuously expand our position in the German consumer health market.

Just like our approximately 11,700 STADA colleagues worldwide, our purpose "Caring for People's Health as a Trusted Partner" motivates us every day to give our best and to continue STADA's growth journey.

Would you like to be part of the best and most dynamic team in the consumer health industry, that practices appreciation and writes a unique success story together?

Bad Vilbel|Germany (DE)|Full-time|Permanent|Sales & Marketing & Customer Service |Professionals

What you can expect

• You develop data-driven digital marketing and performance strategies for the OTC brand portfolio of STADA Consumer Healthcare.
• You design and optimize digital campaigns across relevant channels and present results internally.
• You coordinate external agencies and ensure efficient implementation.
• You use AI-powered tools and further develop them to efficiently create digital advertising materials.
• You drive SEO and Generative Engine Optimization to increase visibility in search engines and AI systems.
• You analyze media, brand, and business KPIs and derive measures for improvement.
• You develop the STADA CHC brand websites with a focus on content, user experience, conversion, and tracking.
• You work closely with brand management, e-commerce, and other stakeholders.
• You monitor market, competition, and technology developments and implement innovative best practices.

Who we are looking for

• You have a degree in business administration with a focus on marketing or a comparable qualification and at least 5 years of professional experience in digital marketing, ideally in the FMCG, OTC, or healthcare sector.
• You possess solid knowledge of digital marketing channels, media planning, performance marketing, and KPIs.
• You have experience in using AI tools for marketing processes and an interest in AI and GEO applications.
• You have a very good understanding of SEO, website optimization, user experience, and customer journeys.
• You are proficient in analytics and marketing technologies (e.g., Google Analytics 4, Google Ads, Meta Ads Manager).
• You have experience in managing external agencies and independently implementing complex projects.
• You have strong analytical and conceptual skills and understand marketing effectiveness.
• You are characterized by initiative, creativity, and a passion for innovation.
• You bring excellent project management and communication skills and work in a structured and team-oriented manner.
• You have very good German and English language skills, both written and spoken.

What we offer

• An open corporate culture with fast decision-making processes and a lot of potential for your personal development
• Individual development and training opportunities
• Flexible working hours and mobile working up to 2 days per week (depending on the job profile)
• Job ticket for the RMV region and Job Bike
• Childcare allowance
• Health-promoting offers such as Wellpass or the STADA Gym (free of charge)
• Numerous additional benefits such as "future payment", group accident insurance, supplementary pension scheme, and chemical industry pension fund

STADA Group promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology or sexual orientation. We use the strength of this diversity to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation and the promotion of an inclusive working environment. #LI-AF1