Head of Marketing (m/f/d)

Talantir; Deutschland; Hybrid; EUR 120,000 - 190,000; Full time

Benefits offered by this job

On-site health checks

Hybrid events & activities

Ergonomic workplace setup

Corporate discounts

Company pension plan

Job summary

CGM is seekingHead of Marketing Germany to bridge global marketing with local execution. You will shape the Germany market, lead the marketing team, and steer PR, events, and localization for growth and brand consistency.

You will drive AI-powered marketing, manage major healthcare trade fairs, and closely coordinate with Sales to optimize the funnel. Fluency in German and English required, with 7–10+ years in B2B marketing and a strong branding track record.

Qualifications

• 7–10+ years of B2B marketing in SaaS/HealthTech/Enterprise Software.
• Academic background; PhD is a plus.
• Experience in PR, events and healthcare trade fairs.
• Strong stakeholder management with global and local leaders.
• Proficient in marketing automation and AI-driven marketing.

Responsibilities

• Lead and grow the Germany Marketing Team (PR, events, localization).
• Coordinate PR, media relations and leadership positioning in Germany.
• Strategically manage trade fairs and major events (healthcare).
• Localize global campaigns while ensuring CI and brand consistency.
• Drive AI-enabled marketing and automation; align with Sales on funnel.
• Measure performance and optimize campaigns across channels.

Skills

B2B marketing

Brand building

Demand generation

Stakeholder management

Marketing automation

AI-powered marketing

Education

PhD (plus)

Business/Marketing degree

Tools

Marketing automation platforms

Analytics & BI tools

Job description

We are the leading provider of software in healthcare. With our vision “No one should suffer or die just because, at some point or in some place, medical information is missing”, we are shaping a digital healthcare world in which all relevant information is available anytime, anywhere.

As Head of Marketing Germany (f/m/d) you act as the strategic link between the global marketing organization and the local execution in the German Commercial Areas.

You are responsible for the positioning of the CGM brand in the German market, steering PR and communications activities, key trade fairs, and the localization of global marketing initiatives – always with a focus on growth, brand consistency, and the use of modern marketing automation and AI.

Your contribution

Develop and implement the marketing strategy for Germany based on the global marketing blueprint – including budget planning and management (in close collaboration with Management and Global Marketing). Lead and build the Germany Marketing Team (PR & Communications, Events & Trade Fairs, Content Localization / Digital) and closely coordinate marketing stakeholders across the German Commercial Areas. Take ownership of PR & Communications in Germany: media relations, thought leadership, positioning of the executive leadership, in particular in close collaboration with Thorsten Herrmann. Strategically and operationally manage trade fairs and major events (e.g. DMEA, EXPOPHARM), including joint planning with the Commercial Areas, event logistics and brand presence. Ensure consistent brand and campaign localization: adaptation of global campaigns, quality and CI compliance across all channels and target groups. Drive AI and marketing automation: use and further develop tools for campaign management, lead nurturing and performance measurement (including close alignment with Sales to support the top of the funnel).

Your profile

7–10+ years of B2B marketing experience, ideally in SaaS, HealthTech or Enterprise Software, with a strong track record in brand building and demand generation.

Excellent academic background, preferably from a leading university, ideally in Business Administration, Marketing or Business Informatics. A PhD is a plus.

Solid experience in PR & Communications, event and trade fair management (especially leading healthcare trade fairs) as well as in localizing global brand and campaign concepts.

Strong stakeholder management skills: confident collaboration with the global CMO (solid line), the Country CEO Germany (dotted line), and marketing and sales stakeholders across multiple Commercial Areas.

Experience in coordinating complex marketing structures (e.g. multiple Commercial Areas / PCUs) and in working with a wide range of internal and external partners.

Proficient user of marketing automation tools and highly comfortable with AI-supported marketing solutions and data-driven decision-making.

Excellent German and English skills, both written and spoken, a confident executive presence, a structured way of working, and a genuine desire to actively drive change.

What You Can Expect From Us

• Health: Take advantage of on-site health checks provided by our partner Barmer.
• Events: Join internal events and activities that take place regularly, both on-site and remotely.
• Ergonomics: Set up your workplace according to your ergonomic needs so you can work comfortably and in a health-supporting environment on site.
• Corporate benefits: Benefit from attractive employee discounts and advantages with various partners and providers.
• Company pension scheme: Make use of our corporate pension scheme to help secure your financial future.

Diversity is part of CGM!

We welcome applications from all qualified candidates, regardless of disability, gender, nationality, ethnic and social background, religion, age, or sexual orientation and identity.

We are looking for people who feel the power of AI in the eHealth environment, want to help shape change and who, with curious passion, recognize how technology can make healthcare smarter, simpler and better.