Senior Marketing Specialist

Sensient Technologies; Geesthacht; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Sensient Technologies is seeking a Sr. Marketing Specialist in Geesthacht to develop and execute multi-channel campaigns for our pharmaceutical product range, driving brand awareness and revenue growth.

You will analyze consumer trends, create materials for Europe markets, and support product launches with tools for the sales team, while focusing on analytics and SEO/SEM to optimize online presence.

Qualifikationen

• Bachelor in Marketing or related field; degree may be substituted by relevant experience.
• Minimum 6 years in marketing in nutraceutical/food/beverage/CPG.
• Fluent in English; another European language is a plus.
• Experience managing projects end-to-end.
• Proficient with marketing software and digital platforms.
• Ability to work independently and in a team.

Aufgaben

• Analyse consumer trends and market developments.
• Create marketing materials for Europe nutraceutical and OTC markets.
• Drive brand awareness and position Sensient clearly.
• Support product launches and provide sales tools to grow revenue.
• Assist commercial functions with ad hoc requests.
• Provide analytics with a focus on website management and SEO/SEM.

Kenntnisse

Marketing strategy

Project management

Digital marketing

Communication

Collaboration

Ausbildung

Bachelor in Marketing

Tools

SEO/SEM

Analytics tools

Content management

Jobbeschreibung

Imagine we have the right Marketing job for you... Imagine the impact on your career!

Our Sensient Pharmaceuticals business is located in Geesthacht, Germany. For this location, we are looking to hire a Sr. Marketing Specialist, who will develop and execute marketing initiatives that drive brand awareness, customer engagement, and ultimately revenue growth for our pharmaceutical products range. You will plan, implement and optimize multi-channel campaigns, ensuring that content is consistent and properly communicates the Sensient Pharma brand across digital and print channels.

What you’ll do:

• Analyse consumer trends and market developments
• Create marketing materials for presentations / trainings for the nutraceutical and over-the-counter markets in Europe
• Drive brand awareness and position Sensient clearly
• Enhance our Sensient brand as an innovator, introducing new product development launches and providing the sales team with tools to grow revenue that meet customers’ needs
• Support the commercial functions to cater for ad hoc needs concerning customer requests or projects
• Provide analytics and insights with a focus on website management and SEO/SEM optimization

Whatyou’ll bring:

• Bachelor in Communications, Marketing or a related field. Relevant work experience may substitute a degree
• A minimum of 6 years of solid Marketing work experience in the nutraceutical industry, food/beverage market or consumer packaged goods
• Strong communication skills and fluency in English; An additional major European language will be advantageous
• Experience in managing projects from A-Z
• Proficient with marketing-related software programs and digital platforms
• Ability to work independently as well as in a team

What you'll get:

• An opportunity to directly impact the business growth in a strategic and transformative market moment in a global leading colour house
• Good salary and benefits
• International exposure to clients and interdisciplinary teams
• Opportunity to collaborate onsite with colleagues in a fast-paced environment with strategic clients
• Hands‑on onboarding and training, designed to support long‑term success and development opportunities

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About Sensient Germany:

Sensient Colors is a global leader in food coloring and specialty ingredients, delivering both natural and synthetic color systems for many of the world’s most recognized products.Sensient Pharmaceutical is your single source for color, flavor, coating and excipient solutions that define and protect world-leading brands .sensientfoodcolors.com

Our European business is located near Hamburg, Germany, and plays a critical role in supporting our customers across the region: Sensient Pharma - Sensient Pharma

Equal Opportunity Employer

For more information, visit our website at http://www.sensient.com