Senior Marketing Manager (m/f/d), Path to CMO

EPHIA Medical GmbH; Berlin; Remote; EUR 75,000 - 120,000; Full time

Benefits offered by this job

Equity package

Clear path to CMO

Direct collaboration with founders

Remote work with team events in Berlin

Job summary

EPHIA is a continuing education platform in aesthetic medicine for licensed physicians and dentists, based in Berlin-Mitte. We combine LÄK-certified online courses with supervised hands-on training on our own platform, while growing across Germany.

We are looking for a Senior Marketing Manager to drive growth, own performance marketing (Meta), SEO, email marketing and CRM, and to build dashboards for CAC, conversion rate and ROAS.

Qualifications

• 3+ years in marketing with hands-on Meta Ads and SEO.
• Track record of measurable growth in startups or fast-growing teams.
• Experience with email marketing, CRM and automation tools.
• Strong analytical skills using GA4, Tag Manager, and Search Console.
• A builder mindset and the ability to set up components independently.

Responsibilities

• Set up performance marketing on Meta from scratch and scale it.
• Own SEO for platform, including technical SEO and content strategy.
• Build email marketing and CRM workflows from interest to booking.
• Plan and run marketing launches for new locations in Germany.
• Define KPIs, dashboards, and manage CAC, conversion rate and ROAS.
• Collaborate with founders on positioning and growth priorities.
• Coordinate with content creators and external partners.
• Ensure HWG compliance in communications and materials.
• Over time, build the marketing team and contribute to the CMO role.

Skills

Meta Ads

SEO

Email marketing

CRM

Marketing automation

Analytics

Landing pages

AI coding tools

Tools

GA4

Tag Manager

Meta Conversions API

Search Console

Job description

EPHIA is a continuing education platform in aesthetic medicine for licensed physicians and dentists. We combine LÄK-certified online courses with supervised hands-on training in Berlin-Mitte, all on our own platform. Our approach is "Ethik & Business": we support physicians from their first botulinum course all the way to running their own practice. That means sound medical training, real entrepreneurial know-how and a clear ethical stance.

We are profitable and not venture funded. So far all our growth has been organic, through word of mouth and a strong brand in the physician community. After a successful launch of our first location in Berlin, we now want to grow across Germany. We are looking for a Senior Marketing Manager to lead this growth. You will work directly with the founders, and over the next one to two years you will grow into the CMO role.

Tasks

• Set up performance marketing on Meta from scratch and scale it: tracking, creatives, testing and budget allocation
• Own SEO for our plattform technical SEO, content strategy and rankings for course and topic searches
• Build email marketing and CRM: newsletters, lead nurturing and automated funnels from first interest to course booking
• Plan and run the marketing launch for new locations in Germany
• Define KPIs, build dashboards and steer by CAC, conversion rate and ROAS
• Work with the founders on positioning, messaging and growth priorities
• Coordinate with our social media content creator and external partners
• Keep all communication compliant with the Heilmittelwerbegesetz (HWG) and the professional codes for physicians
• Over time, build the marketing team and own the marketing strategy as CMO

Requirements

• 3+ years in marketing, including hands-on experience with Meta Ads and SEO
• A track record of measurable growth, ideally in a startup or small, fast-growing company
• Experience with email marketing, CRM and marketing automation tools
• Strong analytical skills (GA4, Tag Manager, Meta Conversions API, Search Console)
• A builder mindset: you like to set things up yourself before you hand them off
• Vibecoding skills are a big plus : you build landing pages, tools or automations with AI coding tools
• Fluent German and very good English (target audience is german speaking)
• Experience in healthcare, education or another regulated industry is a plus
• Hunger and ownership: you want to grow with us into a leadership role
• Willingness to come to Berlin regularly for team events and to attend some of our courses in person

Benefits

• A strong brand and an engaged community to build on, with paid channels still untouched
• A clear path to CMO within one to two years
• A future equity package that gives you real ownership in a profitable company
• Direct collaboration with the founders and short decision paths
• Growth without investor pressure, because we are profitable and entirely founder owned
• Remote work with regular team events in Berlin
• Freedom and budget to build the marketing setup your way
• A product with a purpose: making aesthetic medicine more ethical and more professional