(Senior) Paid Marketing Manager (m/w/d)

Formel Skin; Berlin; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

28 days vacation

NAVIT/Urban Sports

Employee discounts

Development budget

Flexible hours

Hybrid work

Remote EU weeks

Job summary

FORMEL SKIN is redefining dermatology access, combining medical excellence with tech to scale globally. You will own paid social campaigns across channels, drive growth and scale strategies in a fast-moving environment with a multi-market focus.

We seek a results-driven Growth Marketing Manager with deep paid social experience, strong data skills, and creative testing instincts. English required; German a plus. Hybrid work and EU remote options support flexible collaboration.

Qualifications

• 5+ years in performance marketing.
• Experience scaling campaigns with large budgets.
• Data-driven with metrics interpretation.
• Strong creative testing mindset.
• Operational and execution oriented leadership.
• English fluent; German a plus.

Responsibilities

• Own paid social engine across channels (Meta, TikTok, etc.).
• Define and execute channel strategies with data-driven rigor.
• Lead campaign planning, execution, and optimization across markets.
• Drive creative strategy: brief, test, iterate to scale.
• Transform data into actionable insights and fast decisions.
• Collaborate with brand, product, analytics, and media teams.

Skills

Performance marketing

Paid social

Budget management

Data analysis

Creative thinking

English proficiency

Job description

At FORMEL SKIN, we’re redefining how dermatological care is accessed. Combining medical excellence with cutting-edge technology to build a truly global online dermatology clinic. Having already delivered over one million treatments and backed by leading European health and consumer investors, we’ve recently joined forces with Voy to create one of the most ambitious health tech platforms globally. As we launch and scale new treatment categories in Germany, our growth ambitions are accelerating and building exceptional teams is central to making that happen.

What you’ll be doing

• Take full ownership of the paid social engine (Meta, TikTok, Snapchat, etc.) and turn it into a growth powerhouse
• Build and execute bold channel strategies that balance data-driven rigor with out-of-the-box creative thinking
• Lead campaign planning, execution, and optimization across multiple markets with relentless focus on impact
• Drive creative strategy: brief, test, and iterate with partners to find breakthrough concepts that scale
• Transform data into actionable insights, spotting opportunities and making fast, informed decisions
• Partner across teams (brand, product, analytics, media) to keep performance marketing at the core of company growth

What you need to shine

• 5+ years of hands-on performance marketing experience with deep expertise in paid social.
• A proven record of scaling campaigns and managing significant budgets in a high-growth environment.
• A data-first mindset, with the ability to interpret complex performance metrics and act decisively.
• Strong creative instincts and the drive to test, break patterns, and discover what truly works.
• Confidence to lead while remaining deeply operational and execution-oriented.
• Curiosity, speed, and resilience: thriving in an environment where priorities shift and growth never slows.
• Fluency in English, German is a plus

Why work with us?

• Benefits designed to support you: Every candidate is unique, and we’re committed to supporting your individual needs and ambitions. Our benefits package includes 28 days of vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, a hybrid work setup, and the option to work remotely for up to four weeks within the EU.
• Drive the discovery and scale-up of our next major growth engines: As Growth Marketing Manager, you’ll own a seven-figure experimentation budget, build net-new acquisition channels from scratch, and turn bold hypotheses into measurable impact, joining a team that’s rewriting how we grow, one high-velocity experiment at a time.
• Building a great team together: At FORMEL SKIN, we believe that strong teams are built on trust, collaboration, and shared ambition. You’ll be part of a passionate, international group of people who care deeply about what they build — supported by regular company events, a team event budget, and employee referral bonuses that help us grow together.