Senior Manager - Marketing Automation & Digital Demand Generation (f/m/d)

GEA Systems North America; Düsseldorf; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

International team

Modern work environment

Training and development opportunities

Company pension scheme and accident 보험

30 vacation days per year + December 2

Employee benefits (gym discounts, etc)

Subsidized job bike scheme

Public transport travel allowance

Volunteer day

Global bonus program

Job summary

GEA Group is seeking a senior Marketing Automation leader to own global platform strategy and rollout. You will partner with Divisional Marketing and Sales Excellence to drive adoption, governance and pipeline impact across markets.

You will leverage data and AI to optimize customer journeys, with a focus on demand generation, engagement and cross-functional alignment in a matrix, international organization.

Qualifications

• 7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing.
• Proven experience with leading Marketing Automation platforms.
• Strong digital marketing background in an international, matrix organization; B2B background is a plus.
• Track record in governance, process excellence, technology adoption and change management.
• Strong analytical, stakeholder management and change leadership skills.
• Fluent in English; German is a plus.

Responsibilities

• Define and drive GEA's global Marketing Automation strategy, roadmap and operating model.
• Act as the global business owner of GEA's Marketing Automation platform and lead its rollout and optimization.
• Leverage automation, data and AI to boost engagement, demand generation and pipeline impact.
• Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaigns and reporting.
• Ensure seamless integration with CRM and the broader digital ecosystem.
• Balance global standards with divisional and market-specific requirements.
• Enable scalable customer journeys and strengthen Marketing-to-Sales handover.

Skills

Marketing Automation

Demand Generation

Digital Marketing

Stakeholder Management

Change Leadership

Analytical Skills

English Fluency

German Language

Tools

Marketing Automation Platforms

Job description

Responsibilities / Tasks

Strategic Leadership & Platform Ownership

Define and drive GEA's global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy

Act as the global business owner of GEA's Marketing Automation platform and lead its rollout, adoption and continuous optimization

Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness

Governance, Standards & Demand Generation

Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting

Ensure seamless integration with CRM and the broader digital ecosystem

Balance global standards with divisional and market-specific requirements

Enable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generation

Divisional Partnership, Adoption & Performance

Serve as the strategic partner for Divisional Marketing teams

Support Divisions in planning, launching and optimizing demand generation campaigns and automated customer journeys

Provide playbooks, training and consulting to drive adoption and business value

Foster a global community to share best practices and scale successful use cases across GEA

Define KPI frameworks, reporting and dashboards to measure adoption, engagement, lead quality and pipeline impact

Lead stakeholder alignment and change management across Marketing, Sales, IT, Data and Business

Your Profile / Qualifications

• 7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing
• Proven experience with leading Marketing Automation platforms
• Strong digital marketing background in an international, matrix organization, B2B background is a plus
• Track record in driving governance, process excellence, technology adoption and organizational change
• Strong analytical, stakeholder management and change leadership skills
• Fluent in English; German is a plus

What we offer:

• Work in a supportive, appreciative, and international team
• A modern work environment
• A wide range of personal and professional training and development opportunities to support your career
• Company pension scheme and accident insurance
• 30 vacation days per year plus December 24th & 31st off
• Employee benefits such as discounts on gym memberships, language courses, etc.
• Subsidized job bike scheme
• Good public transport connections with travel allowance
• One additional day off for volunteering
• Global bonus program