Senior Manager – Marketing Automation & Digital Demand Generation (f/m/d)

GEA Group; Düsseldorf; On-site; EUR 120,000 - 150,000; Full time

Benefits offered by this job

Company pension scheme

Accident insurance

30 vacation days per year

Employee benefits (gym discounts, etc)

Subsidized job bike scheme

Travel allowance

Volunteer day off

Global bonus program

Job summary

GEA Group in Düsseldorf seeks aStrategic leader to own and evolve the Marketing Automation platform globally, partnering with Divisional Marketing to drive adoption and pipeline impact. Leverage data, automation and AI to enhance customer engagement and demand generation in a complex, international environment.

You will establish governance, standards and scalable customer journeys, ensuring CRM integration and effective Marketing-to-Sales handover across markets.

Qualifications

• 7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing.
• Proven experience with leading Marketing Automation platforms.
• Strong digital marketing background in an international, matrix organization; B2B background is a plus.
• Track record in governance, process excellence, technology adoption and organizational change.
• Strong analytical, stakeholder management and change leadership skills.
• Fluent in English; German is a plus.

Responsibilities

• Define and drive GEA’s global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy.
• Act as the global business owner of GEA’s Marketing Automation platform and lead its rollout, adoption and continuous optimization.
• Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness.
• Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting.
• Ensure seamless integration with CRM and the broader digital ecosystem.
• Balance global standards with divisional and market-specific requirements.
• Enable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generation.
• Serve as the strategic partner for Divisional Marketing teams.
• Support Divisions in planning, launching and optimizing demand generation campaigns and automated customer journeys.
• Provide playbooks, training and consulting to drive adoption and business value.
• Foster a global community to share best practices and scale successful use cases across GEA.
• Define KPI frameworks, reporting and dashboards to measure adoption, engagement, lead quality and pipeline impact.
• Lead stakeholder alignment and change management across Marketing, Sales, IT, Data and Business.

Skills

Marketing Automation

Demand Generation

Digital Marketing

Stakeholder Management

Change Leadership

Analytical Skills

English Fluency

German Proficiency

Job description

Strategic Leadership & Platform Ownership

• Define and drive GEA’s global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy
• Act as the global business owner of GEA’s Marketing Automation platform and lead its rollout, adoption and continuous optimization
• Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness

Governance, Standards & Demand Generation

• Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting
• Ensure seamless integration with CRM and the broader digital ecosystem
• Balance global standards with divisional and market-specific requirements
• Enable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generation

Divisional Partnership, Adoption & Performance

• Serve as the strategic partner for Divisional Marketing teams
• Support Divisions in planning, launching and optimizing demand generation campaigns and automated customer journeys
• Provide playbooks, training and consulting to drive adoption and business value
• Foster a global community to share best practices and scale successful use cases across GEA
• Define KPI frameworks, reporting and dashboards to measure adoption, engagement, lead quality and pipeline impact
• Lead stakeholder alignment and change management across Marketing, Sales, IT, Data and Business

• 7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing
• Proven experience with leading Marketing Automation platforms
• Strong digital marketing background in an international, matrix organization, B2B background is a plus
• Track record in driving governance, process excellence, technology adoption and organizational change
• Strong analytical, stakeholder management and change leadership skills
• Fluent in English; German is a plus

What we offer:

• Work in a supportive, appreciative, and international team
• A modern work environment
• A wide range of personal and professional training and development opportunities to support your career
• Company pension scheme and accident insurance
• 30 vacation days per year plus December 24th & 31st off
• Employee benefits such as discounts on gym memberships, language courses, etc.
• Subsidized job bike scheme
• Good public transport connections with travel allowance
• One additional day off for volunteering
• Global bonus program