B2B Demand Generation Manager (m/f/d)

Nexis GmbH; Regensburg; Hybrid; EUR 55,000 - 80,000; Full time

Benefits offered by this job

Coffee, snacks & beverages

Givve card

Professional development opportunities

NEXIS retreat

Smartphone

Job summary

Nexis GmbH in Regensburg seeks a driven Growth Marketing professional to own demand generation and performance marketing. You’ll optimize Google Ads, LinkedIn ads, SEO, and AI-focused strategies, with a data-driven mindset and hands-on execution.

Join a dynamic B2B software environment, managing CMS assets on WordPress and HubSpot, tracking users with GA4/GTM, and shaping scalable campaigns with a focus on conversion and growth.

Qualifications

• 2–3 years of hands-on experience in demand generation, performance marketing, or growth marketing, ideally in a B2B software environment.
• Experience with marketing automation, ideally HubSpot, including workflows, lead scoring, and administration.
• Very good knowledge of Google Ads, LinkedIn Ads, and web analytics (GA4, Google Tag Manager)
• Enthusiasm for digital trends, AI, and modern search technologies
• A proactive mindset, creativity, and a hands-on approach
• Very good German and English language skills

Responsibilities

• Take ownership of demand generation and performance marketing activities.
• Plan, manage, and optimize Google Ads and LinkedIn campaigns, including budget management within the defined framework.
• Build and optimize visibility in search engines and AI-generated answers through SEO and GEO for Google, ChatGPT, Claude, Copilot, and other AI-powered search systems.
• Manage our website based on WordPress and HubSpot, with a focus on SEO, GEO, and conversion optimization, including site structure, metadata, structured data, and landing pages.
• Set up and maintain tracking (GA4, Google Tag Manager, consent management, and UTM conventions), and analyze campaign, funnel, and conversion data to independently identify and implement optimizations.
• Identify new growth and demand opportunities, such as new funnels or advertising formats in AI assistants (AI Ads).

Skills

Demand generation

Performance marketing

Growth marketing

German & English skills

Tools

HubSpot

Google Ads

LinkedIn Ads

GA4

Google Tag Manager

WordPress

Job description

Your Responsibilities

• Take ownership of our demand generation and performance marketing activities
• Plan, manage, and optimize our Google Ads and LinkedIn campaigns, including budget management within the defined framework
• Build and optimize our visibility in search engines and AI-generated answers through SEO and GEO (Generative Engine Optimization) for Google, ChatGPT, Claude, Copilot, and other AI-powered search systems
• Manage our website based on WordPress and HubSpot, with a focus on SEO, GEO, and conversion optimization, including site structure, metadata, structured data, and landing pages
• Set up and maintain tracking (GA4, Google Tag Manager, consent management, and UTM conventions), and analyze campaign, funnel, and conversion data to independently identify and implement optimizations
• Identify new growth and demand opportunities, such as new funnels or advertising formats in AI assistants (AI Ads)

Your Profile

• At least 2–3 years of hands-on experience in demand generation, performance marketing, or growth marketing, ideally in a B2B software environment
• Solid experience with marketing automation, ideally HubSpot, including workflows, lead scoring, and administration
• Very good knowledge of Google Ads, LinkedIn Ads, and web analytics (GA4, Google Tag Manager)
• Enthusiasm for digital trends, AI, and modern search technologies
• A proactive mindset, creativity, and a hands-on approach
• Very good German and English language skills

Your Benefits

• Coffee, snacks & beverages
• Givve card
• Professional development opportunities
• NEXIS retreat
• Smartphone