Senior Manager—Marketing (all genders)

Boston Consulting Group (BCG); München; Presencial; EUR 90.000 - 130.000; Jornada completa

Descripción de la vacante

Boston Consulting Group (BCG) Munich location is seeking a Senior Manager for Marketing. You will lead the Marketing Center of Excellence across Central Europe, driving activations and digital capabilities while guiding cross-functional campaigns from planning through evaluation.

The role emphasizes transformation, AI enablement, and data-driven decision making in a dynamic, consulting-led environment. The ideal candidate has 7–10 years in professional services marketing, strong leadership, and

Formación

• Completed an academic degree in marketing, communications, business, or a related field.
• 7–10 years of relevant experience in professional services, with a strong focus on marketing campaign management, agile project management, and developing and steering integrated campaigns across formats and channels.
• Proven track record of leading complex, cross-functional marketing campaigns end-to-end, including budget and timeline ownership, with PMP/PRINCE2/Scrum a plus.
• Experience driving transformation and change within a marketing function, modernizing ways of working, tools, and processes.
• Proven people leadership experience and ability to develop others while balancing empowerment with clear direction.
• Familiar with modern digital marketing tools, data-driven decision making, and measuring campaign impact.
• Fluent in written and spoken German and English.

Responsabilidades

• Lead the Marketing Center of Excellence (CoE) across Central Europe, setting direction and standards for activations and digital marketing capabilities.
• Oversee end-to-end delivery of cross-functional marketing campaigns, partnering with topic and channel leads from planning through execution and evaluation.
• Drive transformation and AI enablement of the Marketing CoE, embedding agile, data-driven marketing approaches.
• Shape analyses and benchmarking with Marketing Intelligence to measure campaign effectiveness and drive improvements.
• Co-develop and own the annual campaign strategy with CE Leadership Team and global teams, translating into integrated 360° campaigns across channels.
• Co-create thought leadership content with Practice Group Management teams and key stakeholders.
• Lead, coach, and develop the team, ensuring clear direction and strong project management.
• Advise senior stakeholders with data-driven insights while mitigating campaign risks.

Conocimientos

Marketing campaign management

Agile project management

People leadership

Stakeholder management

Data-driven decision making

Fluent German and English

Educación

Bachelor's degree in marketing, communications, business, or related field

Descripción del empleo

Locations

Düsseldorf | München | Prague | Vienna | Warsaw | Budapest

Who We Are

Our strategy? To be anything but typical strategy consultants! Our unconventional nature is embedded deep in our DNA. Over 60 years ago, BCG shook up the world of strategy consulting. Now, it has grown to become one of the world leaders in the field. How do we manage to stay ahead of the pack? The answer is simple: by reinventing ourselves every day and providing a home with diverse career opportunities to the best talent and most creative minds all over the world. And by giving you the chance to make an impact in business and society. BCG stands for authenticity, exceptional work, and strong integrity. Once you’ve become part of the Group, we’ll help you find your path, unleash your potential, effect change, and advance the world.

#jointhegroup

Attention, please!

The members of our Marketing and Communications Team have something to say—every day. No wonder, considering they’re in charge of media relations, events, digital marketing, and digital communications, with which they shape BCG’s image among clients, employees, alumni, and job applicants, as well as the media and general public. Bringing the Group’s global thought leadership to the world, they ensure that BCG expertise and studies are placed in the right channel at the right time and continuously develop our communications and marketing strategy.

What You’s Do

As Senior Manager, CE Marketing, you will lead the Marketing Center of Excellence (CoE) across Central Europe, driving marketing activations, developing our digital marketing capabilities, and advancing the transformation of the function.

• You’ll lead the Marketing Center of Excellence (CoE), setting the direction, priorities, and quality standards for our marketing activations and digital marketing capabilities across Central Europe.
• You’ll lead the end-to-end delivery of complex, cross‑functional marketing campaigns, partnering with topic and channel leads from planning through execution and evaluation. Bringing strategic insight and MarTech know‑how to every stage, you’ll ensure campaigns are delivered on time, on budget, and to a consistently high standard.
• You’ll drive the transformation and AI enablement of the Marketing CoE, further developing our ways of working and embedding an agile, data‑driven marketing approach.
• You’ll shape analyses and benchmarking together with our Marketing Intelligence team to measure campaign effectiveness and drive continuous improvement.
• You’ll co‑develop and co‑own the annual campaign strategy for our priority campaigns together with the CE Leadership Team, the CE Marketing & Communications Leadership Team, and global Marketing & Communications teams, continuously enhancing our marketing activations and translating them into integrated 360° campaigns across all internal and external channels.
• You bring experience and passion for both the technical and content side of marketing, co‑steering thought leadership content and editorials with subject matter experts and Practice Group Management teams. As one of our key cross‑functional contacts, you’ll drive the further development of our cross‑functional marketing and communications activities.
• You’ll lead, coach, and develop your team, balancing empowerment with clear direction while strengthening project management and transformation capabilities within the CoE and across the function. You’ll translate strategy into tangible outcomes through transparent communication, fostering engagement and acceptance.
• You’ll act as a trusted advisor to senior stakeholders, influencing marketing decisions through sound business judgment and data‑driven insights while proactively identifying and mitigating risks across campaigns and programs.

What You’ll Bring

• You have completed an academic degree in marketing, communications, business, or a related field.
• You bring 7–10 years of relevant experience in professional services, with a strong focus on marketing campaign management, agile project management, and developing and steering integrated campaigns across formats and channels.
• You have a proven track record of leading complex, cross‑functional marketing campaigns end‑to‑end, including budget and timeline ownership, structuring ambiguous initiatives into clear plans, keeping multiple workstreams on track, and managing stakeholders in complex settings. A project management certification (for example PMP, PRINCE2, or Scrum) is a plus.
• You have hands‑on experience driving transformation and change within a marketing function, modernizing ways of working, tools, and processes, and embedding new approaches across teams.
• You have proven people leadership experience, ideally including (co‑responsibility for teams, and enjoy developing others while balancing empowerment with clear direction.
• You are familiar with modern digital marketing and campaign management tools, work in a structured and analytical manner, and use data to inform decisions, measure campaign effectiveness, and demonstrate impact.
• You stay up to date with effective marketing and communications formats and know how to measure their impact.
• You communicate persuasively, build trusted relationships with senior stakeholders, and are a reliable partner across functions. You are curious and have a lifelong learning mindset, especially when it comes to AI and technology, and you manage competing priorities with composure, even under pressure.
• You are fluent in written and spoken German and English.

Who You’ll Work With

You will be part of the CE Marketing & Communications team, working closely with roughly 45 colleagues in Munich, Düsseldorf, Vienna, Zurich, Geneva, Prague, Budapest, and Warsaw and reporting directly to our CE Marketing and Communications Senior Director, who leads all CE Marketing and Communications teams.

Additional Info

WHAT WE OFFER YOU:

GROUP SPIRIT

• In the spirit of the Group, we’re so much more than our daily business. You can also look forward to frequent team‑building and office activities, from summer and sports to Christmas and social events.

WORKING LIFE

• In the Group, you can be assured of receiving an attractive, competitive, and performance‑based compensation package with