Intern—Employer Branding (all genders)

Boston Consulting Group; München; Hybrid; EUR 13,000 - 18,000; Full time

Benefits offered by this job

Free beverages

Fresh fruit and snacks

Hybrid work model

City center location

Team events

Job summary

Boston Consulting Group in Munich invites applications for a six-month internship in our employer branding team. You’ll help shape BCG’s employer brand across Germany, Austria, and Switzerland, coordinating with internal and external stakeholders and handling day-to-day activities.

The role suits students of communications, media studies, marketing, or HR management with a strong interest in employer branding. Proficiency in MS Office and social media is expected; Canva or Figma are a plus.

Qualifications

• Background in communications or media studies, marketing, HR management, or a comparable degree program.
• Strong interest in employer branding and HR marketing with examples that convince or inspire others.
• Organizational and coordination talent with a service orientation.
• Initial professional experience from internships or volunteer work is a plus.
• Proficiency in MS Office; familiar with social media platforms and content management systems.
• Knowledge of image editing programs such as Canva or Figma is an advantage.
• Excellent German and very good English skills.
• Strong brand communication sense and awareness of employer positioning.
• Structured, independent, reliable, and team-oriented.

Responsibilities

• Plan, implement, and optimize employer branding campaigns and maintain career websites.
• Create content for social media channels (LinkedIn, Instagram) and coordinate agencies.
• Evaluate KPIs and participate in benchmark analyses.
• Research trends in employer branding and support in administrative activities.

Skills

Communications

Marketing

HR marketing

Organization

Teamwork

Education

Communications / Media studies / Marketing / HR management degree

Tools

MS Office

Canva

Figma

CMS

Job description

Who We Are

Our strategy? To be anything but typical strategy consultants! Our unconventional nature is embedded deep in our DNA. More than 60 years ago, BCG turned strategy consulting upside down and has become one of the world's leading business consultants. How do we manage to stay ahead of the pack? The answer is simple: by reinventing ourselves every day and providing a home with diverse career opportunities to the best talent and most creative minds all over the world. And by giving you the chance to make an impact in business and society. BCG stands for authenticity, exceptional work, and strong integrity. Once you’ve become part of the Group, we’ll help you find your path, unleash your potential, effect change, and advance the world.

#jointhegroup

Our most vital resource is our people. That’s why Human Resources is one of our most vital teams: From recruiting to career development for BCGers, from training and mobility support to staffing (assigning our consultants to client casework), the Human Resources Team plays a decisive role in making BCG not just a company but a Group in which every employee can become their best.

What You’ll Do

With your creativity, initiative, and passion for brands and target group-oriented communication, you’ll support our employer branding team as an intern for six months.

Together with the team, you’ll actively be involved in shaping BCG’s employer brand in Germany, Austria, and Switzerland. As a valued member of the team, you’ll take ownership of day-to-day activities, helping us bring BCG’s employee value proposition to life for external audiences. Working closely with internal and external stakeholders, you’ll independently manage your own areas of responsibility.

Your Tasks Will Be Diverse

• You’ll support us in planning, implementing, and optimizing employer branding campaigns, maintain and develop our career websites, and create content for our social media channels (e.g., LinkedIn and Instagram).
• You will also be involved in managing and coordinating agencies, supporting in evaluating relevant KPIs, and participating in benchmark analyses.
• Research on trends in employer branding, target group analyses, and smaller organizational projects and administrative activities complement your varied job profile.

What You’ll Bring

• You have a background in communications or media studies, marketing, human resources management, or a comparable degree program.
• You have a strong interest in employer branding and HR marketing—and can give examples that convince or inspire others.
• You describe yourself as an organizational and coordination talent with a strong service orientation.
• Ideally, you have some initial professional experience from internships or volunteer work.
• You are proficient in the MS Office suite. In addition, you are familiar with the most common social media platforms and ideally have already used content management systems. Knowledge of image editing programs such as Canva or FIGMA is an advantage.
• Excellent German and very good English skills round off your competency profile.
• You have a good sense of brand communication and follow how companies position themselves as employers.
• You impress others with your structured and independent way of working.
• You are reliable and like to take responsibility.When dealing with colleagues and service providers, you always exhibit a friendly and respectful bearing.
• You are communicative and enjoy working as a team.

Who You’ll Work With

You’ll work in a highly motivated team that is responsible for BCG’s employer brand. The team’s collaboration is characterized by respect, acceptance, and mutual trust. In close cooperation with your colleagues in Recruiting, you’ll independently take on operational responsibilities—and benefit not only from the experience of your employer branding colleagues but also from an environment that promotes continuous learning.

Additional info

WHAT WE OFFER YOU*

• Free beverages, fresh fruit, snacks and cereal are available every day.
• Stop by our coffee machines and treat yourself to your favorite hot drinks!
• Our terrace will invite you to relax with a great view of the city.
• Regular after-work events are organized for team building and fun—we’d love to have you join us!
• As a dynamic, internationally active company, the diverse work environment at BCG will inspire you.
• New ways of working? They’re nothing new to us. Our employees use hybrid models that combine on-site and remote work, supported by digital collaboration tools.
• Great location: Right in the heart of the city, our office is close by and easy to reach.

We Proudly Offer

• A safe workplace with zero tolerance for harassment.
• Open environments, where people are free to be themselves.
• An inclusive community that believes in respect & merit.
• Benefits may vary by location.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

BCG is an E - Verify Employer. Click here for more information on E-Verify.