Marketing & Events Specialist

Bain & Company; München; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid work model

Office in Munich (Karlsplatz/Stachus)

Annual performance-related bonus

Job summary

Bain & Company seeks a Marketing & Events Specialist to drive B2B campaigns and landmark events from Munich. You will lead planning, execution, and optimization of thought‑leadership events, webinars, and partnerships while coordinating with global marketing teams to uphold Bain’s brand.

You will work with Marketing Automation and CRM tools, manage invitations and registrations, and contribute to content creation.

Qualifications

• 3–5 years of B2B marketing & event experience in professional services, agency, or corporate environments.
• Proven ability to plan, coordinate and execute events including hosted events, third‑party partnerships, webinars, and speaker engagements.
• Experience with Marketing Automation and CRM tools and a willingness to further develop these skills.
• Experience coordinating end-to-end B2B marketing projects and campaigns.
• Fluency in German and English (written and spoken).

Responsibilities

• Plan, coordinate and execute thought‑leadership events, partnerships, hosted events, and webinars.
• Utilize event management tools and marketing automation to manage invites, registrations, and digital assets.
• Support creation of compelling written and visual content for events and campaigns.
• Collaborate with EMEA and global Marketing to align with Bain’s brand and goals.
• Track KPIs to optimize impact and inform planning.
• Promote and innovate marketing programs, tools, and processes.
• Role is based in Munich; travel within the DACH region as needed.

Skills

B2B Marketing

Event Planning

Marketing Automation

CRM

German-English fluency

Stakeholder management

Team collaboration

Education

Bachelor / Master degree in marketing or related field

Tools

Cvent

Marketo

Cortex

Job description

We are proud to be consistently recognized as one of the world’s best places to work. We are currently the #1 ranked consulting firm on Glassdoor’s Best Places to Work list and have maintained a spot in the top four on Glassdoor’s list since its founding in 2009. Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.

WHAT YOU’LL DO

Your Mission:

You are a creative thinker and focused executioner with a passion for marketing and events, bringing experience in marketing project management and event planning in the B2B sector. You thrive for innovation, have an eye for detail, and are skilled at keeping track in an ambitious, fast paced environment.

In this role, you will drive the presence of Bain & Company and focus on increasing our awareness among senior executives and high-value business communities on topics relevant across clients in Germany, Austria and Switzerland. As part of the Market Reputation Team DACH, you will shape Bain’s perception as the leading consulting partner to ambitious business leaders, working closely with Bain leadership and our marketing team around the globe.

As a Specialist, you will develop and support executing marketing activities across various channels, with a dedicated focus on event planning and implementation. This includes working with event management tools and CRM, invitation management, and coordination with internal stakeholders as well as external cooperation partners and event providers. Furthermore, you’ll provide on-going support to key stakeholders, collaborating with other teams, and helping us to continuously improve and innovate.

Your Responsibilities:

• Events: Plan, coordinate and execute thought-leadership events, 3rd party partnerships, own hosted events and webinars.
• Event management tools and marketing automation: Using platforms and tools throughout the event lifecycle, including building mailing lists, managing invitations and registrations, and creating digital assets (e.g. landing pages, Email-header, etc.).
• Digital Marketing and Social Media: Support and coordinate development of compelling written and visual content, specifically related to events.
• Work collaboratively with EMEA and global Marketing to ensure alignment with Bain’s brand and messaging and achieve Bain Marketing’s overarching goals.
• Track Market Reputation KPIs and performance to optimize effectiveness and inform strategic planning
• Be a marketing thought-leader; bring innovation to improve marketing programs, campaigns tools and processes.
• This role is based in Munich.

ABOUT YOU

What you bring:

• 3-5 years of B2B Marketing & Event experience in professional services, agency or company environment.
• Demonstrated proficiency in planning, coordination and execution of events formats such as own hosted events, 3 rd party cooperations, webinars and speaker’s engagement at conferences.
• Demonstrated proficiency and willingness to further develop your skills in Marketing Automation and Event Management Tools, as well as CRM.
• First experience in coordinating further B2B marketing projects and campaigns end-to-end.
• Written and spoken fluency in both German and English.
• A client-focused mindset and ability to liaise with senior management stakeholders.
• Ability to understand marketing objectives, priorities, and strategies - both for the local offices and industry practices.
• Ability and willingness to promote and expand the use of AI within the Market Reputation Team.
• Strong organizational skills, creativity, pro-activeness, and a team-oriented mindset.
• A growth-mindset with a focus on impact and the dedication to thrive for innovation.
• Resilience and ability to perform in a fast paced and ambitions environment.
• Readiness for occasion-related travel within DACH-Region.

Additional experience appreciated:

• Technical proficiency in handling event tools: Cvent, Marketo, and Cortex (CRM).
• Experience working for Swiss and Austrian markets.
• Experience in collaboration with agencies and external service providers.
• Experience with Alumni programs.

Qualifications:

Bachelor / Master degree (preferred) in business / marketing / communications / social sciences.

What we offer:

• An inspiring work environment at one of the world’s leading strategy consultancies.
• Exciting projects with international relevance and a wide range of creative opportunities.
• Individual development opportunities, training, and mentoring.
• Modern ways of working with hybrid models, flat hierarchies, and a strong team spirit.
• Multiple opportunities to collaborate with and learn from other team members from EMEA and DACH across the different specialty areas.
• Various Benefits, incl. free drinks, cantina, subsidized EGYM Wellpass and many more.
• A modern office in the heart of Munich at Karlsplatz / Stachus.
• A competitive salary and an annual performance-related bonus.