Senior Manager Commercial Self-Service & SMB (m/f/d)

RTL AdAlliance; Hamburg; On-site; EUR 90,000 - 120,000; Full time

Job summary

RTL AdAlliance is seeking a Sr. Manager Self-Service & SMB to drive day-to-day commercial execution and growth across SMBs, retailers, and international buyers.

You will enable sales, support partnerships, and help connect Ad Manager and SME activities into a unified commercial approach. You will collaborate with product, platform, intelligence, client success, and managed sales teams to turn automation potential into practical revenue growth across Europe.

Qualifications

• Commercial acumen in digital advertising, ad-tech, self-service, programmatic, or broadcaster-related businesses.
• Ability to drive revenue growth and translate platform capabilities to value.
• Clear view of SMB, mid-market, retail, agency, national and international sales opportunities in premium video and digital.
• Comfort with self-service and automation-led models, translating product capability into client value.
• Hands-on, structured, collaborative, able to drive workstreams independently.
• Fluent German and English; other European languages are a plus.

Responsibilities

• Translate commercial priorities into concrete sales activities across SMBs, retailers, national and international buyers, sales partnerships, licensing, and new business.
• Support market prioritization, client segmentation, revenue targets, sales motions, and scalable playbooks with senior leadership.
• Assist pipeline tracking, forecasting, business case monitoring, and revenue transparency for a scalable self-service business.
• Act as a commercial sparring partner for self-service clients and internal sales teams across various segments.
• Provide commercial consulting, enablement, and best-practice sharing across markets to turn self-service into recurring revenue.
• Support business development and re-selling through third-party partners, including onboarding and day-to-day relationships.
• Develop sales narratives and go-to-market materials for premium video, ATV, CTV, and digital inventory in a self-service environment.
• Collaborate with product, platform, client success, and sales teams to turn feedback into growth initiatives.

Skills

Commercial drive

Revenue mindset

Market understanding

Automation orientation

Independent operator

Language skills

Job description

At RTL AdAlliance, we create simplicity for advertisers and value for publishers.

Our fundamental goal is to unite premium content publishers to facilitate connections between international and local brands and European audiences. With offices in 10 European countries and in the US, we exclusively represent only the best video publishers such as RTL, M6, ITV or Activision Blizzard. As part of RTL Group, we offer our clients the latest exclusive insights, advertising technology and services they need to master the total video space and make the very best of the transition into digital and addressable TV.

Do you find inspiration in the international and entrepreneurial spirit of our company? Do you want to actively navigate the advertising industry changes and be a driving force for innovation?

Then we invite you to join us as we shape Europe's leading advertising sales house.

Your Responsibilities

Support the build-up of a European self-service growth engine by driving day-to-day commercial execution, sales enablement, and business development across SMBs, retailers, national and international buyers, and selected sales partnerships. The “Sr. Manager Self-Service & SMB” helps connect today’s Ad Manager and SME activities into one coherent commercial approach, supports automation as a growth and cost-efficiency lever, and contributes to unlocking new European revenue potential.

Commercial execution, revenue support & business steering

• Translate commercial priorities into concrete sales activities across SMBs, retailers, national and international buyers, sales partnerships, licensing, and new business.
• Support market prioritization, client segmentation, revenue targets, sales motions, and scalable playbooks in close alignment with the Head of Commercial Self-Service & SMB and relevant sales stakeholders.
• Support pipeline tracking, forecasting, business case monitoring, and revenue transparency to help build a scalable and commercially relevant self-service business.
• Act as a commercial sparring partner for self-service clients and internal sales teams, including SMBs, retailers, agencies, mid-market advertisers, and partner-led growth opportunities.
• Provide hands-on commercial consulting, enablement, and best-practice sharing across markets, helping sales teams and partners turn self-service into a repeatable revenue model.
• Support business development and re-selling through selected third-party sales partners, including partner onboarding, enablement, and day-to-day relationship management.
• Develop and adapt sales narratives, value propositions, packaging input, and go-to-market materials for premium video, ATV, CTV, and digital inventory in a self-service environment.
• Collaborate closely with product & platform team, client success, and managed sales teams to turn market feedback, automation potential, and commercial bottlenecks into practical growth and efficiency initiatives.
• Contribute to positioning RTL AdAlliance’s self-service offer as a credible European alternative to GAFA and other unified-advertising platforms by preparing commercial updates, insights, and recommendations.

Location : Can be Hamburg, Cologne or Munich

Your Profile

• Commercial drive: solid sales and business-development experience in digital advertising, ad-tech, self-service, programmatic, or broadcaster-related digital businesses with approx. 3-5 years of relevant experience. Willingness to travel across Europe.
• Revenue mindset: ability to contribute to revenue growth, support scalable sales motions, and translate platform capabilities into clear commercial value.
• Market understanding: clear view of SMB, mid-market, retail, agency, national, international, and partner-led sales opportunities in premium video, ATV, CTV, and digital advertising.
• Automation orientation: comfort with self-service and automation-led models, including the ability to translate product capability into client value, efficiency, and growth.
• Independent operator: hands‑on, structured, and collaborative, able to drive workstreams independently and work effectively with product, platform, intelligence, client success, and managed sales teams.
• Language skills: fluent German and English; additional European languages are a plus.