Senior Manager, B2B Marketing (m/f/x)

Avolta; Berlin; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Avolta is expanding its B2B marketing leadership to shape how brands, agencies, and partners experience Avolta Advertising. This senior role reports directly to the SVP Advertising & Commercialization and will own events, content, and channel visibility across a fast-scaling business unit.

You will drive flagship events, create publication-grade content with external partners, and own sales collateral while building a scalable marketing function. Willingness to travel internationally is required.

Qualifikationen

• 6+ years in B2B marketing, ideally in media, AdTech, retail media, agency, or a comparable commercial environment.
• Proven track record producing high-quality B2B events and long-form content (reports, whitepapers) with external partners.
• Strong editorial judgment and copywriting skills in English; German is a plus.
• A builder's mindset: first dedicated marketing hire in a scaling business unit, setting up structures while delivering at pace.
• Commercial instinct — you understand that B2B marketing exists to support sales, and you measure impact on pipeline and brand perception.
• Experience managing budgets, agencies, and freelance specialists (design, editorial, production).
• Willingness to travel internationally for events and key industry moments.

Aufgaben

• Own the full lifecycle of flagship B2B events — from Avolta Advertising Summit to brand/agency dinners, conferences, and partner roundtables.
• Plan, produce, and deliver events end to end: concept, guest experience, logistics, budget, and post-event follow-up that converts attendance into pipeline.
• Drive thought leadership: industry reports, whitepapers, masterclasses, and speaking opportunities to position Avolta Advertising as the authority in travel media.
• Manage research, editorial, and design partners to deliver publication-grade content on time and on brand.
• Own the sales collateral suite: pitch materials, product one-pagers, media kits, and rate-card support — always current, always on brand.
• Build and maintain a case study engine: translate campaign results into compelling sales stories.
• Own the Avolta Advertising LinkedIn presence: editorial calendar, campaign highlights, report launches, and event amplification.
• Manage trade press relations and award submissions across travel retail, media, and AdTech.

Kenntnisse

B2B marketing

Event management

Content creation

Copywriting

Budget management

Agency management

Jobbeschreibung

Avolta is the world’s leading travel experience player. With a traveler-centric philosophy and a geographically diverse network, the travel retail and F&B company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Guided by their Destination 2027 strategy and boosted by their recent combination with travel F&B giant Autogrill, the company is well positioned to realize their ambition to create a Travel Experience Revolution through their many locations at airports, motorways, cruise lines, seaports and railway stations amongst others.

PURPOSE OF THE ROLE

We are building one of the most ambitious commercial media businesses in travel retail, and we need a Senior Manager, B2B Marketing to own how the world sees it. This is a hands-on,high-visibility role reporting directly to the SVP Advertising & Commercialization. You will be the marketing engine behind a fast-scaling B2B business — shaping how brands, agencies, and partners experience Avolta Advertising across events, content, and every touchpoint of the sales journey.

RESPONSIBILITIES

Events & Experiences

• Own the full lifecycle of our flagship B2B events — from our annual Avolta Advertising Summit to intimate brand and agency dinners, conference presences, and partner roundtables
• Plan, produce, and deliver events end to end: concept, guest experience, logistics, budget, and post-event follow-up that converts attendance into pipeline

Thought Leadership & Content

• Drive our thought leadership agenda: industry reports, whitepapers, masterclasses, and speaking opportunities that position Avolta Advertising as the authority in travel media
• Manage research, editorial, and design partners to deliver publication-grade content on time and on brand
• Own the sales collateral suite: pitch materials, product one-pagers, media kits, and rate-card support — always current, always on brand
• Build and maintain a case study engine: translate campaign results from world-class brand partners into compelling, reusable sales stories

Channel and Visibility

• Own the Avolta Advertising LinkedIn presence: editorial calendar, campaign highlights, report launches, and event amplification
• Manage trade press relations and award submissions across travel retail, media, and AdTech — building credibility where our clients and agency partners pay attention

WHAT WE ARE LOOKING FOR

• 6+ years in B2B marketing, ideally in media, AdTech, retail media, agency, or a comparable commercial environment
• A proven track record producing high-quality B2B events and long-form content (reports, whitepapers) with external partners
• Strong editorial judgment and copywriting skills in English; German is a plus
• A builder's mindset: comfortable being the first dedicated marketing hire in a scaling business unit, setting up structures while delivering at pace
• Commercial instinct — you understand that B2B marketing exists to support sales, and you measure your work by its impact on pipeline and brand perception
• Experience managing budgets, agencies, and freelance specialists (design, editorial, production)
• Willingness to travel internationally for events and key industry moments