Senior Director Brand Marketing

StepStone Group; Düsseldorf; Vor Ort; EUR 85.000 - 120.000; Vollzeit

Zusammenfassung

A leading company in the tech sector is seeking a Senior Director of Brand Marketing to drive strategic brand development across all touchpoints. This role emphasizes integrating AI into brand processes while leading high-performing teams to enhance brand relevance and business impact.

Leistungen

30 days of holidays

Company pension scheme

Life Assurance Cover

Job bike

Discounted parking or job ticket

Discounted Urban Sports Club membership

In-house gym

In-house barista

Bring your dog to the office

Qualifikationen

• 10 years of experience in Brand Marketing with a mix of B2C and B2B.
• Experience transforming brands in complex environments like SaaS.
• Strong knowledge of brand strategy and governance.

Aufgaben

• Lead the strategic development and execution of the brand.
• Design and implement integrated omnichannel brand campaigns.
• Build data-driven brand measurement frameworks.

Kenntnisse

Business Development

Graphic Design

Communication Strategies

Content Marketing

Analytics

Jobbeschreibung

As Senior Director Brand Marketing you will lead the strategic development and execution of our brand across all touchpoints. You will position our company as a modern tech and AI leader in our category drive awareness and relevance across B2C and B2B audiences and build scalable brand systems that create measurable business impact. A strong emphasis will be placed on integrating AI into brand processes to increase efficiency insight and creative impact.

Your Responsibilities

• Own and evolve the global brand and communication strategy ensuring consistency across all markets and audiences
• Lead and develop high-performing teams across Ads & Media Content Marketing & Insights PR Social Media Design and Brand Evangelism
• Design and implement integrated omnichannel brand campaigns that drive awareness consideration and preference
• Build data-driven brand measurement frameworks (e.g. Google brand searches brand visits UBA media KPIs etc)
• Integrate AI solutions across brand workflows from campaign development to content creation and performance tracking
• Serve as a key business partner to B2B Marketing Online Marketing Product & Tech Sales and Executive teams
• Act as a brand guardian and thought leader internally and externally
• Lead the implementation of brand marketing tools and platforms (e.g. AI-driven content engines asset automation brand consistency systems)

Qualifications :

• 10 years of experience in Brand Marketing ideally with a mix of B2C and B2B and proven leadership in high-growth digital environments
• Experience transforming brands in complex environments (e.g. platform SaaS or classifieds transitioning to SaaS)
• Strong knowledge of brand strategy campaign development channel orchestration and brand governance
• Demonstrated ability to lead large multidisciplinary teams with a focus on collaboration innovation and measurable results
• Track record of introducing and scaling AI-powered tools and processes in brand marketing (e.g. content automation generative AI campaign performance analysis brand safety tools)
• Fluent in data and KPIs from MMM to brand tracking to digital media analytics
• Excellent stakeholder management and communication skills comfortable at C-level and with cross-functional teams
• Strong creative instinct paired with structured thinking and executional rigor

Additional Information :

Were a community here that cares as much about your life outside work as how you feel when youre with us. Because your job shouldnt take over your life it should enrich it. Here are some of the benefits we offer :

• 30 days of holidays 1 Cultural Heritage Day 2 extra days for Christmas and New Years Eve
• Company pension scheme
• Life Assurance Cover
• Job bike
• Discounted parking or job ticket
• Discounted Urban Sports Club membership
• In-house gym
• In-house barista
• And you can bring your dog to the office!

Our commitment

Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company so we want to recruit develop and keep the best talent. We encourage applications from everyone regardless of background gender identity sexual orientation disability status ethnicity belief age family or parental status and any other characteristic.

Remote Work : Employment Type :

Full-time

Key Skills

Business Development,Graphic Design,Communication Strategies,CRM,Online,Market Research,Project Management,SEO,Content Marketing,Facebook,ROI,Creative concepts,Actionable Insights,KPI,Analytics

Experience : years

Vacancy : 1