Digital Marketing & Analytics Manager (m/f/d)

DMT Produktentwicklung GmbH; Deutschland; On-site; EUR 50,000 - 70,000; Full time

Job summary

DMT Produktentwicklung GmbH sucht eine/n Marketing-Experten (B2B) zur Planung und Umsetzung der Marketingstrategie in enger Abstimmung mit dem Vertrieb. Sie betreuen digitale Kanäle, Webinhalte, Kampagnen und Events und treiben KPI-getriebene Optimierung voran.

Sie verfügen über Erfahrung im technischen/komplexen Umfeld, beherrschen Web-Analytics, Marketing-Automation und CRM und arbeiten eigenständig sowie im Team. Sehr gutes Deutsch und gute Englischkenntnisse runden das Profil ab.

Qualifications

• Abgeschlossenes Studium oder Ausbildung im Marketing/Beratung/Betriebswirtschaft.

Responsibilities

• Mitwirkung bei der Entwicklung & Umsetzung der Marketingstrategie.
• Enge Zusammenarbeit mit dem Vertrieb zu Lead-Gen und Funnel.
• Planung/Umsetzung digitaler Marketing- und Content-Aktivitäten.
• SEO/SEA/GEO sowie Anzeigen auf Google und LinkedIn verwalten
• Website-Pflege, Performance-Optimierung, Conversion-Steigerung
• Marketing-Automation, CRM und Lead-Nurturing weiter ausbauen
• Auswertung von Kampagnen, Website und Customer Journey; KPIs/Reports erstellen
• Planung/Unterstützung von Messen, Events, Kundentreffen

Skills

Marketing strategy

B2B marketing

KPI reporting

Web analytics

Marketing automation

CRM knowledge

CMS experience

German & English

Team player

Hands-on mindset

Education

Marketing degree or related training

Tools

Google Ads

LinkedIn Ads

Evalanche

genesisWorld

Typo3

Job description

To strengthen our team, we are looking for:

Your Responsibilities

• Helped develop and implement the marketing strategy, including annual planning, budget planning, and performance measurement
• Close collaboration with the sales team on lead generation, the marketing and sales funnel, and sales support
• Planning and execution of digital marketing and content activities for the website, newsletter, and social media
• Management of SEO, SEA, GEO, as well as Google and LinkedIn ads
• Maintenance and further development of the website, including performance and conversion optimization
• Establishment and further development of marketing automation, CRM, and lead nurturing
• Analyzing campaigns, the website, and the customer journey, as well as developing KPIs, reports, and dashboards
• Planning and support for trade shows, events, and customer gatherings

Your Qualifications

• Degree or vocational training in marketing, communications, business administration, or a related field
• Professional experience in B2B marketing, ideally in a technical or complex field
• Strong aptitude for numbers and experience with KPIs, reporting, and web analytics
• Experience with digital marketing channels and, ideally, marketing automation/CRM
• Knowledge of Google Analytics/Matomo, Google Ads, LinkedIn Ads, and CMS; experience with Evalanche, genesisWorld, and Typo3 is a plus
• Independent, structured work style, strong communication skills, and a hands‑on mentality
• As a strong team player and hands‑on professional, you roll up your sleeves and get to work
• Very good German and good English skills

We are delighted that you are interested in DMTpe and look forward to receiving your detailed application.