Senior CRM Technology Manager (F/M/D)

Nitcservices; Hamburg; On-site; EUR 90,000 - 130,000; Full time

Job summary

freenow is seeking a Senior CRM Technology Manager to drive CRM implementation, maintenance, and optimization across Rider, Driver, and B2B segments in multiple markets, including Hamburg. Lead data-driven marketing automations and bespoke solutions to boost customer engagement and growth.

You will partner with marketing, operations, and data teams to ensure scalable CRM infrastructure, integrations, and quality data, while coordinating with North America engineering teams in a fast-paced,

Qualifications

• Bachelor's degree in IT, CS, business, or related field.
• 3+ years multi-country CRM experience.
• Braze & mobile app proficiency.
• SQL/HTML/CSS/JavaScript proficiency.
• API integration experience.
• Collaborate with North America engineering teams.

Responsibilities

• Drive the technical design, implementation, optimization, and scalability of CRM systems.
• Collaborate with marketing, product, and engineering teams to ensure CRM solutions are robust and aligned with business goals.
• Develop and maintain our CRM infrastructure, including automating workflows, managing integrations, and enhancing personalization.
• Ensure data quality, integrity, and compliance through audits and analysis.
• Troubleshoot CRM performance and optimize system functionality.
• Analyze CRM data to generate actionable insights and recommendations.
• Manage technical vendor relationships and maintain system documentation.
• Write and optimize SQL and Python scripts for segmentation and ETL processes.

Skills

CRM experience

Braze & mobile app proficiency

SQL/HTML/CSS/JavaScript

API integrations

Collaboration across regions

Education

Bachelor's degree in IT/CS/Business

Tools

Braze

Tableau

Mixpanel

Job description

Marketing Posted August 25, 2026 at 2:55 AM

Senior CRM Technology Manager (F/M/D)

Company

freenow

Location

Hamburg

Type

Full-time

Commensurate with experience

Who are we looking for?

• 01 Bachelor's degree
• 02 3+ years multi-country CRM experience
• 03 Braze & mobile app proficiency
• 04 SQL/HTML/CSS/JavaScript proficiency
• 05 API integration experience
• 06 collaborate with North America engineering teams

Senior CRM Technology Manager (F/M/D)

Company: freenowCategory: MarketingLocation: Barcelona, Berlin or Hamburg

Professional Overview

Join FREENOW's innovative team as a Senior CRM Technology Manager, a pivotal role focused on driving the implementation, maintenance, and optimization of our CRM platform across Rider, Driver, and B2B segments in 9 dynamic markets. This is a unique opportunity to shape the customer engagement strategy for a leading mobility platform, working with cutting-edge MarTech.

As a key member of the CRM team, you will collaborate extensively with marketing, operations, and data functions. Your expertise will be crucial in ideating and delivering high-quality, data-driven marketing automations and bespoke solutions that significantly enhance customer engagement and fuel our ambitious business growth objectives. This role demands a blend of technical prowess, strategic thinking, and cross-functional leadership in a fast-paced, multi-country environment.

Key Responsibilities

• Drive the technical design, implementation, optimization, and scalability of CRM systems.
• Collaborate effectively with marketing, product, and engineering teams to ensure CRM solutions are technically robust and strategically aligned with business goals.
• Develop and maintain our comprehensive CRM infrastructure, including automating complex workflows, managing critical integrations, and enhancing personalization capabilities to drive operational efficiency.
• Ensure the highest standards of data quality, integrity, and compliance through rigorous audits and ongoing analysis.
• Proactively troubleshoot CRM performance issues and continuously optimize system functionality to maximize impact.
• Analyze CRM data to generate actionable insights and provide strategic recommendations for improvement.
• Manage technical vendor relationships and meticulously maintain system documentation.
• Write and optimize SQL and Python scripts for advanced segmentation and ETL (Extract, Transform, Load) processes.

Eligibility & Requirements

• Bachelor's degree in Information Technology, Computer Science, Business, or a closely related field.
• Minimum of 3+ years of hands-on multi-country CRM experience, ideally within the ride-hailing, mobility, or food delivery sectors.
• Proven self-learner with extensive practical experience in configuring, customizing, and optimizing CRM platforms, specifically Braze and solutions tailored for mobile applications.
• Strong analytical and problem-solving skills, coupled with a demonstrated data-driven mindset.
• Experience with API integrations and a solid understanding of data structures and microservices architecture.
• Ability to effectively collaborate with engineering teams, including those located in North America, on technical implementations.
• Familiarity with MarTech stack components such as Braze, Tableau, and Mixpanel.