CRM Specialist (d/f/m)

mobile.de GmbH; Berlin; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Company pension

Team events

Learning & development budget

Monthly transportation allowance

Wellbeing support

Job summary

mobile.de GmbH in Berlin is seeking a CRM lead to translate business priorities into scalable, data-driven customer journeys. You will bridge Marketing, Product and Tech with Salesforce Marketing Cloud, focusing initially on AI-enabled automation to boost CRM team efficiency.

As you gain impact, you will steer CRM strategy for assigned B2C areas from concept to execution. You will collaborate with Marketing, Product, Tech, Analytics and external partners to plan campaigns, monitor KPIs and

Qualifications

• Several years of experience in CRM or marketing automation.
• Experience with Salesforce Marketing Cloud.
• SQL knowledge and ability to query data; AMPscript is an advantage.
• Translate business needs into technical concepts and delivery plans.
• Experience creating AI skills/agents for automation.
• Present recommendations and align stakeholders across non-technical audiences.
• Business-fluent English; German language is a plus.

Responsibilities

• Own campaign strategy and planning across email, push, in-app and other channels.
• Design customer journeys with segmentation and personalization.
• Lead technical CRM design in Salesforce Marketing Cloud and data platforms.
• Define and monitor KPIs, analyse funnel and campaign performance, run A/B tests.
• Present CRM strategies to senior leaders and cross-functional partners.
• Guide technical teams and external partners to deliver on strategy.
• Explain technical options in accessible terms to business teams.
• Continuously evolve CRM capabilities and automation for efficiency.
• Drive AI efficiency initiatives to empower the CRM team.

Skills

CRM strategy

Campaign ownership

Marketing automation

SQL

AMPscript

Stakeholder management

English (business fluent)

Tools

Salesforce Marketing Cloud

Job description

Description

mobile.de is Germany's largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month*. As a "one-stop shop," mobile.de's offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.

You will join mobile.de's growing CRM team. In this role, you will connect CRM strategy with the technology that brings it to life: shaping relevant, data-driven customer journeys for private customers and translating business priorities into effective, scalable campaigns.

You will focus in the first phase on the technical aspects to help the CRM team become more autonomous. The main tasks will be focused on developing AI agents that boost the team's efficiency in terms of recurring tasks. Afterwards, your focus will shift rather towards leading the CRM strategy for your assigned B2C business areas. From campaign concept through OKR planning & creating roadmaps, through establishing the technical set-ups, delivery oversight and performance evaluation. From the first concept until the technical implementation you will oversee the complete process. You will work closely with Marketing, Product, Tech, Analytics and external partners.

Responsibilities

• Own campaign strategy and planning: Translate business goals into a prioritised CRM roadmap, campaign concepts and measurable plans across email, push, in-app and other relevant channels.
• Design customer journeys: Develop segmentation, personalisation and automated journey strategies across the customer lifecycle, using customer insights and business objectives to guide decisions.
• Lead technical CRM design: Turn campaign and business requirements into scalable CRM processes, data requirements and automation designs in Salesforce Marketing Cloud and connected customer data platforms.
• Use data to improve outcomes: Define and monitor KPIs, analyse funnel and campaign performance, run A/B tests and translate findings into clear recommendations and next actions.
• Influence and align stakeholders: Present and pitch CRM strategies, concepts and results to senior leaders and cross-functional partners; build alignment, manage competing priorities and constructively challenge where needed.
• Steer delivery across teams: Brief and guide technical colleagues, agencies and other delivery partners, keeping work aligned to the strategy, quality bar, timelines and customer needs.
• Advise and enable the organisation: Act as a trusted CRM consultant for Marketing and business teams, explaining technical options in accessible terms and present CRM initiatives towards other business stakeholders.
• Continuously evolve CRM capabilities: Identify opportunities to improve customer experience, campaign effectiveness, automation and operational efficiency.
• Work on AI efficiency initiatives & enable the CRM team to work more autonomously.

Requirements

• Several years of experience in CRM, marketing automation or a closely related role, combining campaign ownership with hands-on technical work.
• A track record of developing CRM campaign strategies, customer segments and automated, multi-channel journeys that support customer engagement, retention and conversion.
• Practical experience with Salesforce Marketing Cloud or a comparable marketing automation platform; Salesforce Marketing Cloud experience is a strong advantage.
• Solid knowledge of SQL and the ability to query and interpret customer and campaign data. Experience with AMPscript or comparable scripting is an advantage.
• The ability to turn business needs into clear campaign briefs, technical concepts as well as delivery plans and to stay accountable for the implementation and results.
• Experience with creating AI skills & agents or workflows that boost team efficiency through automating recurring tasks.
• Confidence presenting recommendations, pitching ideas and communicating performance to senior and non-technical stakeholders.
• Strong stakeholder management skills: you can build trust, align different perspectives, navigate complexity and influence without relying on formal authority.
• A structured, collaborative approach and the ability to manage several initiatives and partners in parallel.
• Business-fluent English.

Nice to have

• Experience in a digital marketplace or similar complex structures where B2B & B2C businesses are combined.
• German language skills.
• Experience in a large, matrixed organisation and in steering agencies.

Benefits

• Rewards: competitive base salary and participation in the company’s incentive programs.
• Plan for the Future: On top of the statutory retirement insurance, we offer a competitive company pension scheme.
• Team-Building: Regular team and company events offer the opportunity to network and learn from each other.
• Learning & Development: Keep growing with access to coaching, learning platforms and resources.
• Mobility: Stay mobile with a monthly transportation allowance.
• Enjoy working: Our well-equipped office supports focused work and teamwork - plus inviting social zones where colleagues can relax and connect
• Flexible working: a hybrid approach with the option to work abroad for a set number of days per year.
• Wellbeing: confidential employee assistance and support services available to employees and their immediate families.
• Family support: enhanced parental leave and family-friendly policies to support all parents and careers.

Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.

Embracing AI: We're at the forefront of integrating cutting-edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.

Growth and Development: We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.

Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.