Senior CRM Technology Manager (F/M/D)

Freenow; Hamburg; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Flexible working arrangements

LinkedIn Learning

Sabbatical & special leave policies

WeRoad partnership

Birthday, 24th + 31st December off

Short term EU work policy

Mobility Credit

Zusammenfassung

Freenow seeks a Senior CRM Tech Manager to lead the implementation, maintenance and optimization of our CRM platform across Rider, Driver and B2B in 9 markets. You will report to the Head of CRM and partner with marketing, operations and data teams to deliver high-quality, data-driven automations and solutions that boost customer engagement and support business growth.

As a key CRM leader, you will drive technical design, ensure data quality and collaborate with engineering across regions to

Qualifikationen

• Bachelor's degree in Information Technology, Computer Science, Business, or a related field.
• Minimum 3+ years of multi-country CRM experience, ideally in ride-hailing, mobility, or food delivery.
• Self-learner with hands-on experience configuring, customizing and optimizing CRM platforms, particularly Braze and for mobile applications.
• Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation and customization.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Experience with API integrations and understanding of data structures and microservices.
• Ability to collaborate with engineering teams in North America on technical implementations.
• Excellent stakeholder management and communication skills in English to be able to translate business opportunities to technical solutions.
• Experience in lifecycle marketing or product management is a plus.

Aufgaben

• Drive the technical design, implementation, optimization, and scalability of CRM systems.
• Collaborate with marketing, product and engineering teams, ensuring technical CRM solutions align with business goals.
• Develop and maintain our CRM infrastructure, including automating workflows, integrations, and personalization that drive efficiency.
• Ensure data quality, integrity, and compliance through audits and analysis.
• Troubleshoot CRM performance issues and optimize system functionality.
• Analyze CRM data to generate insights and recommendations.
• Manage technical vendors and maintain system documentation.
• Develop in-app messages and email templates using HTML, CSS, and JavaScript.
• Write SQL and Python scripts for segmentation and ETL processes.

Kenntnisse

SQL

HTML

CSS

JavaScript

CRM experience

Data-driven

Stakeholder management

English communication

Ausbildung

Bachelor's degree in IT/CS/Business

Tools

Braze

Tableau

Mixpanel

Jobbeschreibung

Barcelona, Berlin or Hamburg
Join our innovative team as a Senior CRM Tech Manager, where you will drive the implementation, maintenance, and optimization of our CRM platform across Rider, Driver and B2B in 9 markets.

Location

Barcelona, Berlin or Hamburg

Join our innovative team as a Senior CRM Tech Manager, where you will drive the implementation, maintenance, and optimization of our CRM platform across Rider, Driver and B2B in 9 markets.

As a key member of the CRM team, reporting directly to the Head of CRM, you’ll collaborate across marketing, operations and data functions to ideate and deliver high-quality, data-driven marketing automations and other solutions that enhance customer engagement and support our business growth.

YOUR DAILY ADVENTURES WILL INCLUDE:

• Drive the technical design, implementation, optimization, and scalability of CRM systems.
• Collaborate with marketing, product and engineering teams, ensuring technical CRM solutions align with business goals.
• Develop and maintain our CRM infrastructure, including automating workflows, integrations, and personalization that drive efficiency.
• Ensure data quality, integrity, and compliance through audits and analysis.
• Troubleshoot CRM performance issues and optimize system functionality.
• Analyze CRM data to generate insights and recommendations.
• Manage technical vendors and maintain system documentation.
• Develop in-app messages and email templates using HTML, CSS, and JavaScript.
• Write SQL and Python scripts for segmentation and ETL processes.

Our MarTech stack

Braze | Tableau | Mixpanel & more

TO BE SUCCESSFUL IN THIS ROLE:

• Bachelor's degree in Information Technology, Computer Science, Business, or a related field.
• Minimum 3+ years of multi-country CRM experience, ideally in ride-hailing, mobility, or food delivery.
• Self-learner with hands‑on experience configuring, customizing and optimizing CRM platforms, particularly Braze and for mobile applications.
• Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation and customization.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Experience with API integrations and understanding of data structures and microservices.
• Ability to collaborate with engineering teams in North America on technical implementations.
• Excellent stakeholder management and communication skills in English to be able to translate business opportunities to technical solutions.
• Experience in lifecycle marketing or product management is a plus.

OUR MINDSET & CULTURE

• We believe in launching, learning, and evolving continuously. Your passion for data-driven innovation will be key to our collective success.
• We value the ability to wear multiple hats—from strategy development to hands‑on execution—while thriving in a dynamic, ever-changing environment.
• A ‘get it done’ attitude is at our core. We’re problem solvers who overcome obstacles by finding creative and effective solutions.
• Ambiguity doesn’t deter us. We embrace challenges with curiosity and determination, always pushing to discover better answers.

BENEFITS & PERKS IN A NUTSHELL:

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit