Senior CRM & MarTech Manager (all genders)

Lufthansa Group; Köln; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

Eurowings Digital GmbH is seeking a CRM and MarTech leader to own customer lifecycle programs and the Marketing Tech ecosystem. You will drive data-driven CRM programs to boost engagement, retention and revenue, while evaluating and rolling out new MarTech capabilities across the organization, coordinating with Marketing, Product, Data and Tech teams in a fast-paced travel environment.

Ideal candidates have several years of experience in CRM, lifecycle marketing and marketing technology, plus

Qualifikationen

• Multiple years of experience in CRM, lifecycle marketing, and marketing technology.
• Experience developing data-driven CRM strategies to improve engagement, retention, repeat purchases, and CLV.
• Hands-on experience managing email marketing programs end-to-end, including campaign execution, automation, deliverability, segmentation, personalization, and performance optimization.
• Expertise with CRM, marketing automation, CDP, and customer data platforms, plus evaluating, implementing, and scaling new MarTech solutions.
• Experience leading cross-functional projects involving Marketing, Product, Data, BI, and Technology teams with strong stakeholder management.

Aufgaben

• Own the email marketing channel end-to-end, including strategic development and operational execution.
• Co-own CRM strategy elements across acquisition, engagement, retention, loyalty, and reactivation.
• Own the MarTech roadmap and requirements and drive rollout of new components.
• Coordinate delivery across Marketing, Product, BI, Data, and Technology teams.
• Lead cross-functional CRM and MarTech initiatives.

Kenntnisse

CRM

Lifecycle marketing

Marketing technology

Email marketing

Data-driven marketing

CDP

Customer data platforms

Stakeholder management

Cross-functional leadership

Campaign automation

Jobbeschreibung

Own EWH's CRM strategy, customer lifecycle management, and Marketing Technology ecosystem. Drive customer engagement, retention, and revenue growth through data-driven CRM programs while leading the evaluation, rollout, and adoption of new MarTech capabilities across the organization.

Email Marketing Execution & Optimization

• Own the EWH email marketing channel end-to-end, covering both strategic development and operational execution.

CRM & Customer Lifecycle

• Co-own EWH-specific CRM strategy elements across acquisition, engagement, retention, loyalty, and reactivation, in alignment with the joint EW/EWH customer communication approach.

MarTech Ownership

• Own and continuously evolve the EWH MarTech roadmap and requirements, in alignment with other EW entities and within the EW tool ecosystem.

Rollout & Adoption

• Drive implementation of new MarTech components and capabilities.
• Coordinate delivery across Marketing, Product, BI, Data, and Technology teams.

Stakeholder & Project Leadership

• Lead cross-functional CRM and MarTech initiatives.

• Several years in CRM, lifecycle marketing, and marketing technology, ideally in a digital, e-commerce, or travel environment.
• Experience of developing and executing data-driven CRM strategies that increae customer engagement, retention, repeat purchases, and customer lifetime value.
• Hands-on experience managing email marketing programs e2e, including campaign execution, automation, deliverability, segmentation, personalization, and performance optimization.
• Expertise with CRM, marketing automation, CDP, and customer data platforms, combined with the ability to evaluate, implement, and scale new MarTech solutions.
• Experience leading cross-functional projects involving Marketing, Product, Data, BI, and Technology teams, with a strong focus on stakeholder management and driving alignment.

About Eurowings Digital GmbH

We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.