Senior CRM & MarTech Manager

Eurowings Digital; Köln; Vor Ort; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

Eurowings Digital is seeking a CRM, Lifecycle Marketing and MarTech Lead to own the CRM strategy for Eurowings Holidays and drive data-driven programs that improve engagement, retention and revenue. You will lead the rollout of new MarTech capabilities across the organization and partner with Marketing, Product, Data, BI and Technology teams to optimize customer journeys.

You will manage end-to-end email marketing programs, develop automated journeys, and continuously improve deliverability,

Qualifikationen

• Several years of experience in CRM, lifecycle marketing, and marketing technology within digital or travel environments.
• Proven track record developing data-driven CRM strategies that boost engagement and lifetime value.
• Hands-on experience with end-to-end email marketing programs, automation, deliverability, segmentation, and personalization.
• Strong expertise evaluating, implementing, and scaling MarTech solutions.
• Experience leading cross-functional projects with Marketing, Product, Data, BI, and Technology teams.
• Analytical mindset translating customer insights into measurable CRM impact.
• Solid understanding of customer lifecycle management and conversion optimization.

Aufgaben

• Own the email marketing channel end-to-end for Eurowings Holidays and optimize newsletters and automated journeys.
• Develop and optimize CRM strategies across acquisition, engagement, retention, loyalty, and reactivation.
• Drive CRM performance, conversions and customer lifetime value.
• Evolve MarTech roadmap and ensure alignment with EW groups.
• Evaluate new CRM/CDP capabilities and prerequisites.
• Lead rollout of new MarTech components and adoption.

Kenntnisse

CRM strategy

Lifecycle marketing

Email marketing

Marketing technology

Data-driven optimization

Cross-functional leadership

Stakeholder management

Tools

CRM platforms

CDP

Automation tools

Jobbeschreibung

We are dreamers, doers, and enthusiasts....!

Our mission is to enable our customers on leisure and/or business travel to enjoy a seamless travel booking experience from the tip of their fingers. Therefore, we are continuously working passionately on providing diverse and attractive offers on our online booking platforms Eurowings & Eurowings Holidays and mobile Apps to empower our customers with relevant information and smart digital services throughout their travel experience.

ABOUT THE JOB

Own Eurowings Holidays' CRM strategy, customer lifecycle management, and Marketing Technology ecosystem. Drive customer engagement, retention, and revenue growth through data-driven CRM programs while leading the evaluation, rollout, and adoption of new MarTech capabilities across the organization.

WHAT YOU'LL DO

Email Marketing Execution & Optimization

• Own the Eurowings Holidays email marketing channel end-to-end, covering both strategic development and operational execution.
• Plan, create, launch, and continuously optimize newsletters, promotional campaigns, lifecycle communications, and automated customer journeys.
• Drive measures to extend an active and engaged email data base.
• Drive continuous improvements in deliverability, engagement, conversion, retention, and customer lifetime value through data-driven optimization.

CRM & Customer Lifecycle

• Co-own Eurowings Holidays-specific CRM strategy elements across acquisition, engagement, retention, loyalty, and reactivation, in alignment with the joint Eurowings/Eurowings Holidays customer communication approach.
• Develop and optimize automated customer journeys, segmentation, and personalization.
• Drive CRM performance, conversion, repeat bookings, and customer lifetime value.
• Own and continuously evolve the Eurowings Holidays MarTech roadmap and requirements, in alignment with other Eurowings entities and within the EW tool ecosystem.
• Evaluate new CRM, CDP, personalization, automation, and consent management capabilities, as well as key prerequisites (e.g. account).
• Assess business value, implementation requirements, operating models and organizational implications of new MarTech solutions.
• Ensure Eurowings Holidays requirements are represented in group-wide MarTech initiatives.

Rollout & Adoption

• Drive implementation of new MarTech components and capabilities.
• Coordinate delivery across Marketing, Product, BI, Data, and Technology teams.
• Drive change management, training, and adoption within the marketing organization.
• Ensure new capabilities generate measurable business value.

Stakeholder & Project Leadership

• Lead cross-functional CRM and MarTech initiatives.
• Influence prioritization and business decisions through data and customer insights.
• Act as the go-to expert for CRM and MarTech topics within EWH.

WHAT YOU'LL NEED

• Several years of experience in CRM, lifecycle marketing, and marketing technology, ideally in a digital, e-commerce, or travel environment.
• Proven track record of developing and executing data-driven CRM strategies that increae customer engagement, retention, repeat purchases, and customer lifetime value.
• Hands-on experience managing email marketing programs end-to-end, including campaign execution, automation, deliverability, segmentation, personalization, and performance optimization.
• Strong expertise with CRM, marketing automation, CDP, and customer data platforms, combined with the ability to evaluate, implement, and scale new MarTech solutions.
• Experience leading cross-functional projects involving Marketing, Product, Data, BI, and Technology teams, with a strong focus on stakeholder management and driving alignment.
• Strong analytical mindset with the ability to translate customer insights and performance data into actionable CRM initiatives and measurable business impact.
• Solid understanding of customer lifecycle management, customer journeys, experimentation, and conversion optimization.

WHAT YOU'LL BRING

• Excellent project management and change management skills, with experience driving tool adoption, user enablement, and organizational transformation.
• Strategic thinker with a hands-on mentality who enjoys combining operational excellence with long-term CRM and MarTech development.
• Strong communication and influencing skills, with the confidence to act as a trusted advisor and subject matter expert across the organization.
• Fluent in English; German is an advantage