(Senior) CRM Automation & Lifecycle Manager (all genders)

TOMORROW FOCUS AG; München; Hybrid; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Workation in EU

Hybrid work model

Flexible working hours

Training opportunities

Diversity culture

Onboarding

Zusammenfassung

HolidayCheck in Munich, Germany, seeks a (Senior) CRM Automation & Lifecycle Manager to own customer journeys from inspiration to rebooking. You will design, implement and optimize automated journeys across email, push, and WhatsApp, connecting strategy, data, and content into a single CRM system.

You will work with Content, Analytics, Data and Tech to drive measurable impact on retention, rebooking and Customer Lifetime Value, and push AI-powered automation across the lifecycle.

Qualifikationen

• At least 6 years in CRM or lifecycle management with 3+ years in a strategic role.
• Proven ability to base segmentation, channel, and prioritization decisions on data.
• Experience with email, push, and WhatsApp as CRM channels.
• Hands-on experience with a CDP or marketing automation platform.
• Strong understanding of journey, retention, CLV, and churn metrics, with BI or SQL knowledge.
• Ability to translate business requirements into scalable CRM strategies.
• Strategic, entrepreneurial thinking with a hands-on mindset.
• Active usage of AI tools to automate lifecycle communications.
• Native-level German (C2) performance and tone.

Aufgaben

• Design and implement automated customer journeys end-to-end in our CDP, including trigger logic, channels, and A/B tests.
• Define contact strategies and frequency logic across the lifecycle for email, push, and WhatsApp.
• Translate RFM, CLV, and churn scores into segmentation and actions.
• Own journey-level performance based on KPIs like open/click rates, unsubscribes, and revenue.
• Own lifecycle and retention KPIs and derive optimization measures.
• Translate business goals into CRM measures and align dependencies across teams.
• Treat the HolidayCheck Club as a core part of the customer journey.
• Coordinate with Content, Analytics, Data, and Tech to ensure journeys work as one system.
• Identify and implement AI and automation opportunities to scale lifecycle communications.

Kenntnisse

CRM & Lifecycle

Strategic responsibilities

Email & push & WhatsApp

CDP / MA platforms

Journey & CLV metrics

SQL / BI dashboards

Business requirements translation

Strategic thinking

AI in daily work

German language (C2)

Tools

Bloomreach

Braze

Salesforce Marketing Cloud

Emarsys

Jobbeschreibung

(Senior) CRM Automation & Lifecycle Manager (all genders)

Full-time

Start your very own journey – with HolidayCheck!

At HolidayCheck, everything revolves around making vacations better – together. We’re not only enabling the best time of the year for our travelers, but also creating an inspiring work environment for our team in our modern offices in Munich or Bottighofen.
We live our company values every day: as #TeamHolidayCheck, we build trust, take ownership, and love what we do – all for the perfect holiday experience.
As (Senior) CRM Automation & Lifecycle Manager (all genders), you own the customer relationship across the entire lifecycle – from first inspiration to rebooking. You don’t think in one-off campaigns, but in intelligent journeys: who should be contacted, when, through which channel, with which message, and based on which data signals?
You connect strategy, data, technology, and content into one coherent system and make sure our CRM activities create measurable impact on journey performance, retention, rebooking, and Customer Lifetime Value.

Your Tasks

• Design and implement automated customer journeys end-to-end, from strategy to go-live in our CDP, including trigger logic, channel orchestration, and A/B testing
• Define contact strategies and frequency logic across the customer lifecycle for email, push, and WhatsApp
• Translate RFM, CLV, and churn scores into concrete segmentation, prioritization, and reactivation actions
• Own and optimize journey-level performance based on KPIs such as open and click rates, unsubscribes, communication volume, conversion rates and revenue
• Own lifecycle and retention KPIs such as rebooking, churn, engagement, and Customer Lifetime Value, and derive clear optimization measures
• Translate requirements and business goals from our Business Units into concrete CRM measures, align dependencies across teams, and clearly represent CRM priorities
• Treat the HolidayCheck Club as a core part of the customer relationship and ensure it is structurally embedded across the customer journey
• Coordinate closely with Content & Campaign, Analytics & Data, and Tech & Automation to ensure journeys, data, content, and technology work as one system
• Identify and implement AI and automation opportunities to scale and continuously improve our lifecycle communication

What you bring

• At least 6 years of experience in CRM or lifecycle management , including at least 3 years in a strategic role with end-to-end responsibility for customer journeys and their performance
• Proven ability to make segmentation, channel, contact strategy, and prioritization decisions based on data rather than gut feeling
• Strong hands‑on knowledge of email, push notifications, and WhatsApp as CRM channels, including their respective mechanics, use cases, and customer experience implications
• Hands‑on experience with a CDP or marketing automation platform such as Bloomreach , Braze, Salesforce Marketing Cloud or Emarsys
• Solid understanding of journey, retention, CLV, and churn metrics, plus experience working with BI dashboards or basic SQL
• Experience translating business requirements into scalable CRM strategies and measures while balancing priorities across different stakeholders
• Strategic and entrepreneurial thinking combined with a pragmatic, hands‑on mindset
• Active use of AI tools in your daily work and enthusiasm for identifying and implementing automation opportunities
• Native‑level German (C2) with an excellent feel for tone and customer‑centric communication, as you’ll help shape how HolidayCheck speaks to our customers

Our “All Inclusive Package”for you

Workation & Flexibility

• 20 days of workation within the EU – work where others go on vacation
• Hybrid model: two office days for collaboration & team spirit, three days remote
• Flexible working hours – early bird or night owl? We’ve got you covered!

Development & Culture

• Extensive internal & external training opportunities
• Diverse corporate culture with over 30 nationalities
• From newbie to champion: structured onboarding for a smooth start

Perks & Appreciation

• Anniversary perks in the form of extra vacation days or travel subsidies
• Your choice of hardware – Mac, Windows, or Linux
• Free parking or public transport subsidy

Work-Life-Balance & Wellbeing

• Childcare subsidy for a family-friendly balance
• Depending on location: EGYM Wellpass / Hansefit membership or gym subsidy
• Healthy & delicious meals in the cafeteria or from our in‑house chef Evelyn

Ready to join the HolidayCheck adventure?