(Senior) CRM Automation & Lifecycle Manager (all genders)

TOMORROW FOCUS AG

Deutschland

Hybrid

EUR 90,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Workation & Hybrid model

Flexible working hours

Internal & external training

Job summary

HolidayCheck is seeking a Senior CRM Automation & Lifecycle Manager to own the customer relationship across the entire lifecycle, from initial inspiration to rebooking. You will architect journeys, define triggers, channel usage, and messaging based on data signals, and unite strategy, data, technology and content to boost journey performance and customer lifetime value.

You will work closely with Content, Analytics and Tech to ensure cross-team alignment and scale CRM measures, including a

Qualifications

6+ years in CRM or lifecycle management with end-to-end ownership.
3+ years in a strategic role overseeing customer journeys.
Proven data-driven segmentation and channel decisions.
Experience with CDP or marketing automation platforms.
German (C2) native level for customer communications.

Responsibilities

Design automated customer journeys end-to-end from strategy to go-live in the CDP.
Define contact strategies across lifecycle for email, push, and WhatsApp.
Translate RFM, CLV, and churn into segmentation and actions.
Own journey performance with KPIs like open rates, click rates, and revenue.
Collaborate with Content, Analytics, and Tech to align CRM priorities.
Embed HolidayCheck Club across the customer journey.
Identify AI and automation opportunities to scale communications.

Skills

CRM strategy

Lifecycle management

Data analysis

AI tooling

German fluency

Tools

Bloomreach

Braze

Salesforce Marketing Cloud

Emarsys

Job description

Start your very own journey – with HolidayCheck!

At HolidayCheck, everything revolves around making vacations better – together. We’re not only enabling the best time of the year for our travelers, but also creating an inspiring work environment for our team in our modern offices in Munich or Bottighofen. We live our company values every day: as #TeamHolidayCheck, we build trust, take ownership, and love what we do – all for the perfect holiday experience. As(Senior) CRM Automation & Lifecycle Manager (all genders), you own the customer relationship across the entire lifecycle – from first inspiration to rebooking. You don’t think in one-off campaigns, but in intelligent journeys: who should be contacted, when, through which channel, with which message, and based on which data signals? You connect strategy, data, technology, and content into one coherent system and make sure our CRM activities create measurable impact on journey performance, retention, rebooking, and Customer Lifetime Value.

Your Tasks

Design and implement automated customer journeys end-to-end, from strategy to go-live in our CDP, including trigger logic, channel orchestration, and A/B testing
Define contact strategies and frequency logic across the customer lifecycle for email, push, and WhatsApp
Translate RFM, CLV, and churn scores into concrete segmentation, prioritization, and reactivation actions
Own andoptimizejourney-level performance based on KPIs such as open and click rates, unsubscribes, communication volume,conversionratesand revenue
Own lifecycle and retention KPIs such as rebooking, churn, engagement, and Customer Lifetime Value, and derive clear optimization measures
Translate requirements and business goals from our Business Units into concrete CRM measures, align dependencies across teams, and clearly represent CRM priorities
Treat the HolidayCheck Club as a core part of the customer relationship and ensure it is structurally embedded across the customer journey
Coordinate closely with Content & Campaign, Analytics & Data, and Tech & Automation to ensure journeys, data, content, and technology work as one system
Identifyand implement AI and automation opportunities to scale and continuously improve our lifecycle communication

What you bring

At least 6 years of experience in CRM or lifecycle management, including at least3 years in a strategic rolewith end-to-end responsibility for customer journeys and their performance
Proven ability to make segmentation, channel, contact strategy, and prioritization decisions based on data rather than gut feeling
Strong hands‑on knowledge ofemail, push notifications, and WhatsAppas CRM channels, including their respective mechanics, use cases, and customer experience implications
Hands‑on experience with a CDP or marketing automation platform such asBloomreach, Braze, Salesforce Marketing Cloud orEmarsys
Solid understanding of journey, retention, CLV, and churn metrics, plus experience working with BI dashboards or basic SQL
Experience translating business requirements into scalable CRM strategies and measures while balancing priorities across different stakeholders
Strategic and entrepreneurial thinking combined with a pragmatic, hands‑on mindset
Active use of AI tools in your daily work and enthusiasm foridentifyingand implementing automation opportunities
Native‑level German (C2) with an excellent feel for tone and customer‑centric communication, as you’ll help shape how HolidayCheck speaks to our customers

Our “All Inclusive Package”for you

Workation & Flexibility

20 days of workation within the EU – work where others go on vacation
Hybrid model: two office days for collaboration & team spirit, three days remote
Flexible working hours – early bird or night owl? We’ve got you covered!

Development & Culture