(Senior) CRM Automation Manager (m/f/d)

Eventim Media House GmbH; Deutschland; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

30 days vacation

25 days EU workation

Flexible working hours

Employee events

Ticket discounts

Company benefits

Pension scheme

GoFluent language platform

Zusammenfassung

Eventim Media House GmbH is seeking a CRM Automation Manager to scale automated, multi-channel customer engagement across markets. You’ll design CRM use cases using Braze across email, app push, web push and direct channels, turning data-driven insights into personalized interactions at scale.

Berlin or Hamburg-based, hands-on with analytics, KPI-driven mindset, and a passion for live entertainment. You’ll implement target groups, optimize channel mix, move from manual campaigns to automated

Qualifikationen

• Delivered tangible business impact through automated CRM campaigns in international environments (3-5 years).
• Analytical, KPI-driven approach with strong numerical affinity.
• Experience with modern customer engagement platforms is a plus (Braze preferred).
• Ability to work independently with a solution-oriented mindset.

Aufgaben

• Develop communication initiatives around changing themes to maximize commercial and content impact.
• Define target groups and optimize channel mix across email, app push, web push and other channels.
• Leverage automation to move from manual campaigns to automated, personalized, trigger-based communications.
• Measure results, analyze data, and continuously optimize campaigns with a test-and-learn mindset.

Kenntnisse

CRM automation

Data-driven mindset

KPI-driven

Independent work

Tools

Braze

Bloomreach

Emarsys

Jobbeschreibung

We are looking for a CRM Automation Managerto help us scale automated, multi-channel customer engagement across our markets. Our team’s mission is to reach and engage fans and event enthusiasts across all kinds of live entertainment moments. Usingour Platform Brazeas our core platform, you will build revenue-driving CRM use cases across email, app push, web push and other direct channels. This is a hands‑on role for someone with proven experience in automated CRM or retention marketing - someone who enjoys combining customer insights, data‑driven thinking and a passion for events to create relevant, personalized customer interactions at scale.

We offer this position in Berlin or Hamburg.

Your challenge: You develop communicaion initiatives around changing thematic focuses in order to achieve the best possible results in terms of commercials and content, such as learning about cussomer’s preferences to never miss an on-sale, enabling discovery for on-stock event You operationally implement activities, incl. defining target groups and optimal channel mix. You levearage your automation skills to support the move from manual campaigning to automated, personalized and trigger-based communications - and help shape best practices for Braze usage. You measure the success of your activities, analyze results, and continuously optimize them. With your test‑and‑learn mindset, you identify new potential, drive innovation, and take our marketing activities to the next level.

Bonus point:You think local and act global - translating local user needs into scalable, international customer interaction strategies and collaborating with colleagues across different markets.

What you’ll need:

• You have delivered tangible business impact through automated CRM, e.g. increased repeat purchase, reactivation, engagement, conversion, revenue or customer lifetime value in an international environment (3-5 years experience).
• Experience with Braze is a plus, but experience with comparable modern customer engagement platforms (such as Bloomreach, Emarsys or others) is equally relevant.
• Experience with AI agents is a plus.
• An analytical, KPI-driven way of working with a strong affinity for numbers.
• A solution-oriented and pragmatic approach, high initiative, and the ability to work independently, in an organized and reliable manner.

Benefits

• 30 days of paid vacation plus the option of up to 15 days of unpaid leave
• 25 days of workation within the EU
• Flexible working hours
• Sofa Concerts and employee events
• Discounts on ticket purchases & opportunities for clearing assignments
• Corporate benefits and discounts at KESS Central location & subsidy for a Job Ticket or Germany Ticket Bike leasing
• Mental health program & company pension scheme
• “GoFluent” language learning platform as well as Lunch & Learn sessions

We value diversity and treat all applications equally – regardless of gender, background, age, religion, disability, or sexual orientation. Different perspectives enrich our team and make EVENTIM stronger. As Europe's number one in ticketing and live entertainment and number two worldwide, we are active in over 25 countries. Among other things, we develop software and e‑commerce platforms that form the basis for the commercial success of many event organisers and artists. At the same time, we provide millions of fans around the world with unforgettable experiences. In the ticketing segment, our e-commerce and tech teams bring decades of experience, technical expertise and comprehensive know-how in software development, data science, product management and quality assurance, as well as agile working methods.