(Senior) CRM Automation Manager (m/f/d)

Eventim USA Llc; Berlin, Hamburg; Remote; EUR 70,000 - 100,000; Full time

Benefits offered by this job

30 days vacation

Flexible working hours

Bike leasing

Company pension scheme

Job Ticket Germany

Job summary

EVENTIM is seeking a Senior CRM Automation Manager to scale automated, multi-channel customer engagement across Berlin or Hamburg. You will build revenue-driving CRM use cases using Braze as the core platform, delivering personalized interactions via email, app push, web push and more.

You will operationally implement activities, define target groups, optimize channel mix, and move campaigns to automated, trigger-based communications while measuring success and driving innovation across markets.

Qualifications

• Delivered measurable impact with automated CRM campaigns across channels.
• Experience orchestrating cross-market CRM or retention programs.
• Strong numeric, data analysis skills and KPI focus.

Responsibilities

• Develop multi-channel CRM communications using Braze and similar platforms.
• Define target groups and optimize channel mix for campaigns.
• Drive automation from manual campaigns to personalized, trigger-based messages.
• Measure results and continuously optimize workflows and content.

Skills

CRM automation

Data-driven thinking

Analytical mindset

International experience

KPI-driven

Tools

Braze

Bloomreach

Emarsys

Job description

## (Senior) CRM Automation Manager (m/f/d)Apply: Berlin: Hamburg: Full time: Posted Today: JR100014We are looking for a **CRM Automation Manager** to help us scale automated, multi-channel customer engagement across our markets.Our team’s mission is to reach and engage fans and event enthusiasts across all kinds of live entertainment moments. Using our Platform **Braze** as our core platform, you will build revenue-driving CRM use cases across email, app push, web push and other direct channels.This is a hands-on role for someone with proven experience in automated CRM or retention marketing - someone who enjoys combining customer insights, data-driven thinking and a passion for events to create relevant, personalized customer interactions at scale. We offer this position in **Berlin or Hamburg**.**Your challenge:*** You develop communicaion initiatives around changing thematic focuses in order to achieve the best possible results in terms of commercials and content, such as learning about cussomer’s preferences to never miss an on-sale, enabling discovery for on-stock event* You operationally implement activities, incl. defining target groups and optimal channel mix. You levearage your automation skills to support the move from manual campaigning to automated, personalized and trigger-based communications - and help shape best practices for Braze usage.* You measure the success of your activities, analyze results, and continuously optimize them. With your test-and-learn mindset, you identify new potential, drive innovation, and take our marketing activities to the next level.* **Bonus point:** You think local and act global - translating local user needs into scalable, international customer interaction strategies and collaborating with colleagues across different markets.**What you’ll need:*** You have delivered tangible business impact through automated CRM, e.g. increased repeat purchase, reactivation, engagement, conversion, revenue or customer lifetime value in an international environment (3-5 years experience).* **Experience with Braze is a plus, but experience with comparable modern customer engagement platforms (such as Bloomreach, Emarsys or others) is equally relevant.** Experience with AI agents is a plus.* An analytical, KPI-driven way of working with a strong affinity for numbers.* A solution-oriented and pragmatic approach, high initiative, and the ability to work independently, in an organized and reliable manner. **Benefits*** 30 days of paid vacation plus the option of up to 15 days of unpaid leave* 25 days of workation within the EU* Flexible working hours* Sofa Concerts and employee events* Discounts on ticket purchases & opportunities for clearing assignments* Corporate benefits and discounts at KESS* Central location & subsidy for a Job Ticket or Germany Ticket* Bike leasing* Mental health program & company pension scheme* “GoFluent” language learning platform as well as Lunch & Learn sessions We value diversity and treat all applications equally – regardless of gender, background, age, religion, disability, or sexual orientation. Different perspectives enrich our team and make EVENTIM stronger.### About UsAs Europe's number one in ticketing and live entertainment and number two worldwide, we are active in over 25 countries. Among other things, we develop software and e-commerce platforms that form the basis for the commercial success of many event organisers and artists. At the same time, we provide millions of fans around the world with unforgettable experiences.