(Senior) CRM Automation & Lifecycle Manager (all genders)

HolidayCheck; München; Sur place; CHF 110 000 - 150 000; Plein temps

Avantages offerts par ce poste

Workation in EU

Hybrid office model

Flexible working hours

Extensive training opportunities

Diverse corporate culture

Résumé du poste

HolidayCheck is seeking a Senior CRM Automation & Lifecycle Manager who owns customer relationships across the entire lifecycle. You design journeys, determine trigger logic, channel orchestration, and data-driven strategies to maximize retention and rebooking.

You will collaborate with Content, Analytics, and Tech teams, apply AI opportunities, and shape how HolidayCheck talks to customers while driving measurable impact across CLV and revenue.

Qualifications

• 6+ years in CRM or lifecycle management with 3+ years in a strategic role.
• Data-driven decisions on segmentation, channels, and priorities.
• Hands-on with email, push, and WhatsApp as CRM channels.
• Experience with CDP or marketing automation platforms (Bloomreach, Braze, SFMC, Emarsys).
• Solid journey, retention, CLV, churn metrics with BI dashboards or SQL.
• Translate business requirements into scalable CRM strategies; balance stakeholders.
• Active use of AI tools and automation opportunities; pragmatic mindset.
• Native-level German (C2) for customer-centric communication.

Responsabilités

• Design and implement automated customer journeys end-to-end from strategy to go-live in our CDP.
• Define contact strategies and frequency logic across lifecycle for email, push, and WhatsApp.
• Translate RFM, CLV, and churn scores into segmentation, prioritization, and reactivation actions.
• Own journey-level performance based on KPIs like open/click rates, unsubscribes, and revenue.
• Own lifecycle and retention KPIs and derive clear optimization measures.
• Align CRM measures with business goals from units and coordinate with teams.
• Embed HolidayCheck Club across the customer journey and partner with cross-functional teams.
• Identify and implement AI and automation opportunities to scale lifecycle communication.

Connaissances

CRM strategy

Lifecycle management

Data-driven segmentation

Email marketing

Push notifications

WhatsApp

CDP / MA platforms

BI dashboards

SQL basics

German language

Outils

Bloomreach

Braze

Salesforce Marketing Cloud

Emarsys

Description du poste

Start your very own journey – with HolidayCheck!

At HolidayCheck, everything revolves around making vacations better – together. We’re not only enabling the best time of the year for our travelers, but also creating an inspiring work environment for our team in our modern offices in Munich or Bottighofen.

We live our company values every day: as #TeamHolidayCheck, we build trust, take ownership, and love what we do – all for the perfect holiday experience.

As (Senior) CRM Automation & Lifecycle Manager (all genders), you own the customer relationship across the entire lifecycle – from first inspiration to rebooking. You don’t think in one-off campaigns, but in intelligent journeys: who should be contacted, when, through which channel, with which message, and based on which data signals?

You connect strategy, data, technology, and content into one coherent system and make sure our CRM activities create measurable impact on journey performance, retention, rebooking, and Customer Lifetime Value.

Your Tasks

• Design and implement automated customer journeys end-to-end, from strategy to go-live in our CDP, including trigger logic, channel orchestration, and A/B testing
• Define contact strategies and frequency logic across the customer lifecycle for email, push, and WhatsApp
• Translate RFM, CLV, and churn scores into concrete segmentation, prioritization, and reactivation actions
• Own and optimize journey-level performance based on KPIs such as open and click rates, unsubscribes, communication volume, conversion rates and revenue
• Own lifecycle and retention KPIs such as rebooking, churn, engagement, and Customer Lifetime Value, and derive clear optimization measures
• Translate requirements and business goals from our Business Units into concrete CRM measures, align dependencies across teams, and clearly represent CRM priorities
• Treat the HolidayCheck Club as a core part of the customer relationship and ensure it is structurally embedded across the customer journey
• Coordinate closely with Content & Campaign, Analytics & Data, and Tech & Automation to ensure journeys, data, content, and technology work as one system
• Identify and implement AI and automation opportunities to scale and continuously improve our lifecycle communication

What you bring

• At least 6 years of experience in CRM or lifecycle management, including at least 3 years in a strategic role with end-to-end responsibility for customer journeys and their performance
• Proven ability to make segmentation, channel, contact strategy, and prioritization decisions based on data rather than gut feeling
• Strong hands-on knowledge of email, push notifications, and WhatsApp as CRM channels, including their respective mechanics, use cases, and customer experience implications
• Hands-on experience with a CDP or marketing automation platform such as Bloomreach, Braze, Salesforce Marketing Cloud or Emarsys
• Solid understanding of journey, retention, CLV, and churn metrics, plus experience working with BI dashboards or basic SQL
• Experience translating business requirements into scalable CRM strategies and measures while balancing priorities across different stakeholders
• Strategic and entrepreneurial thinking combined with a pragmatic, hands-on mindset
• Active use of AI tools in your daily work and enthusiasm for identifying and implementing automation opportunities
• Native-level German (C2) with an excellent feel for tone and customer‑centric communication, as you’ll help shape how HolidayCheck speaks to our customers

Our “All Inclusive Package”for you

Workation & Flexibility

• 20 days of workation within the EU – work where others go on vacation
• Hybrid model: two office days for collaboration & team spirit, three days remote
• Flexible working hours – early bird or night owl? We’ve got you covered!

Development & Culture

• Extensive internal & external training opportunities
• Diverse corporate culture with over 30 nationalities
• From newbie to champion: structured onboarding for a smooth start

Perks & Appreciation

• Anniversary perks in the form of extra vacation days or travel subsidies
• Your choice of hardware – Mac, Windows, or Linux
• Free parking or public transport subsidy

Work-Life-Balance & Wellbeing

• Childcare subsidy for a family‑friendly balance
• Depending on location: EGYM Wellpass / Hansefit membership or gym subsidy
• Healthy & delicious meals in the cafeteria or from our in‑house chef Evelyn

About Us

Let’s make holidays better – together!

HolidayCheck is one of Europe’s leading digital companies for holidaymakers. We bring together under one roof the hotel review and travel booking portal HolidayCheck, the tour operator HolidayCheck Reisen, and our rental car platform.

Our vision? Make holidays better! Our culture? Colorful, international, and diverse! Here, people with a wide range of skills and personalities come together to create an inspiring environment – full of ideas, learning opportunities, and team spirit. Sounds like you? Then join our team!