Senior Brand Designer (f/m/d)

Ionos; Karlsruhe; Hybrid; EUR 85,000 - 115,000; Full time

Benefits offered by this job

Hybrid working model

Flexible hours

Canteen subsidy at some locations

Modern office with good transport

Employee discounts

Summer and winter parties

Training and development opportunities

Health and wellness programs

Job summary

1&1 IONOS SE in Karlsruhe seeks a Senior Brand Designer to shape and scale our visual identity across Europe and the US. You will lead strategic design direction for our corporate brand while managing a portfolio of 10+ multi-market brands.

You are an expert in brand design, visual identity, typography, and design systems and you implement AI workflows and AI automation to maximize speed and consistency. If you can turn complex brand positioning into state-of-the-art design languages within an

Qualifications

• 6+ years of experience as a Senior Brand Designer, Corporate Designer, or Brand Strategist.
• Experience with generative AI across the full brand design lifecycle.
• Business-fluent in English and German (spoken and written).

Responsibilities

• Translate high-level strategic positioning into visual concepts, brand guidelines, and distinctive design languages across our multi-brand ecosystem.
• Maintain the visual identity for all group brands across Europe and the US with global consistency.
• Architect and maintain multi-brand design systems in Figma (tokenization, components, typography, color) for digital and print.
• Implement AI design workflow automations (generative AI, asset generation, prompt engineering, AI-driven testing).
• Design high-end brand templates across digital touchpoints, campaigns, and corporate communications.
• Partner with Marketing, Product, and Leadership to bring brand stories to life and foster a fast-paced creative culture.

Skills

Brand design

Brand strategy

Brand guidelines

Multi-market branding

Typography

Design systems

AI-driven design

AI workflows

English-German collaboration

Presentation

Tools

Figma

Adobe Creative Suite

Job description

Tasks

We are looking for a Senior Brand Designer to shape, evolve, and scale our visual identity across Europe and the US.

In this role, you will lead the strategic design direction and brand experience for our corporate brand while managing and aligning a portfolio of 10+ multi-market brands. You are an expert in brand design, visual identity, typography, and design systems and you implement AI workflows and AI automation to maximize speed and consistency. If you can turn complex brand positioning into state-of-the-art design languages within an AI-first environment, this is your ideal role.

Tasks

• Translate high-level strategic positioning into impactful visual concepts, brand guidelines, and distinctive design languages across our entire multi-brand corporate ecosystem
• Maintain the visual identity for all our group-brand and sub-brands across Europe and the US, ensuring global consistency
• Architect and maintain multi-brand design systems in Figma (tokenization, component libraries, typography, color architecture, layout grids) for seamless implementation in digital and print.
• Implement modern AI design workflow automations (generative AI, automated asset generation, prompt engineering, AI-driven visual testing) to streamline creative output and enhance brand asset creation
• Design high-end brand templates across digital touchpoints, 360° campaigns, corporate communications, and marketing collateral with focus on aesthetics and consistency
• Partner closely with Marketing, Product and Leadership to bring brand stories to life and foster a collaborative, fast-paced creative culture

Qualifications

• 6+ years of professional experience as a Senior Brand Designer, Corporate Designer, or Brand Strategist
• Demonstrated experience in generative and agentic AI across the full brand design lifecycle
• Expert-level mastery of Figma and the Adobe Creative Suite
• Expert in Branding, Visual Communications, Typography, Color etc.
• Business-fluent in both English and German (spoken and written) to seamlessly collaborate across our international teams and leadership
• Highly structured, self-directed, and detail-oriented with a strong sense of ownership and an unyielding commitment to quality
• Excellent communication skills, a team-first mindset, and the confidence to pitch, articulate, and defend design decisions to multi-stakeholder groups

Benefits

• Hybrid working model.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.