Senior Brand Designer (f/m/d)

IONOS; Karlsruhe; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid working model

Flexible working hours

Canteen subsidy

Modern office with transport access

Employee discounts

Employee events

Training and development

Health offers

Job summary

IONOS is seeking a Senior Brand Designer to shape and scale our visual identity across Europe and the US. You will lead the strategic design direction for our corporate brand while managing a portfolio of 10+ multi-market brands.

You are an expert in design systems, typography, and branding, and you will implement AI workflows to maximize speed and consistency. You will collaborate with Marketing, Product, and Leadership in a fast-paced, global environment, ensuring global consistency and

Qualifications

• 6+ years of professional experience as a Senior Brand Designer, Corporate Designer, or Brand Strategist.
• Demonstrated experience in generative and agentic AI across the full brand design lifecycle.
• Expert-level mastery of Figma and the Adobe Creative Suite.
• Expert in Branding, Visual Communications, Typography, Color etc.
• Business-fluent in both English and German (spoken and written).
• Highly structured, self-directed, and detail-oriented with a strong sense of ownership and an unyielding commitment to quality.
• Excellent communication skills, a team-first mindset, and the confidence to pitch, articulate, and defend design decisions to multi-stakeholder groups.

Responsibilities

• Translate high-level strategic positioning into impactful visual concepts, brand guidelines, and distinctive design languages across our entire multi-brand corporate ecosystem
• Maintain the visual identity for all our group-brand and sub-brands across Europe and the US, ensuring global consistency
• Architect and maintain multi-brand design systems in Figma (tokenization, component libraries, typography, color architecture, layout grids) for seamless implementation in digital and print.
• Implement modern AI design workflow automations (generative AI, automated asset generation, prompt engineering, AI-driven visual testing) to streamline creative output and enhance brand asset creation
• Design high-end brand templates across digital touchpoints, 360° campaigns, corporate communications, and marketing collateral with focus on aesthetics and consistency
• Partner closely with Marketing, Product and Leadership to bring brand stories to life and foster a collaborative, fast-paced creative culture

Skills

Brand design experience

AI in design

Figma

Adobe Creative Suite

Branding & typography

English & German

Communication skills

Team collaboration

Tools

Figma

Adobe Creative Suite

Job description

About IONOS

At IONOS, we don't just manage servers – we shape the digital future for more than 6.2 million customers worldwide with our solutions. As Europe's leading hosting provider and a pioneer in independent cloud solutions, we are building next-generation infrastructure – from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools.

About IONOS

At IONOS, we don't just manage servers – we shape the digital future for more than 6.2 million customers worldwide with our solutions. As Europe's leading hosting provider and a pioneer in independent cloud solutions, we are building next-generation infrastructure – from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools. What drives us is digital sovereignty for Europe and real impact for small and medium-sized businesses (SMBs) as well as large enterprises. We work in agile teams, rely on transparent structures, and believe that excellence and innovation only emerge through true team spirit. Ready for your next step? Become part of IONOS and grow with us. We are looking for a Senior Brand Designer to shape, evolve, and scale our visual identity across Europe and the US. In this role, you will lead the strategic design direction and brand experience for our corporate brand while managing and aligning a portfolio of 10+ multi-market brands. You are an expert in brand design, visual identity, typography, and design systems and you implement AI workflows and AI automation to maximize speed and consistency. If you can turn complex brand positioning into state-of-the-art design languages within an AI-first environment, this is your ideal role.

Tasks

• Translate high-level strategic positioning into impactful visual concepts, brand guidelines, and distinctive design languages across our entire multi-brand corporate ecosystem
• Maintain the visual identity for all our group-brand and sub-brands across Europe and the US, ensuring global consistency
• Architect and maintain multi-brand design systems in Figma (tokenization, component libraries, typography, color architecture, layout grids) for seamless implementation in digital and print.
• Implement modern AI design workflow automations (generative AI, automated asset generation, prompt engineering, AI-driven visual testing) to streamline creative output and enhance brand asset creation
• Design high-end brand templates across digital touchpoints, 360° campaigns, corporate communications, and marketing collateral with focus on aesthetics and consistency
• Partner closely with Marketing, Product and Leadership to bring brand stories to life and foster a collaborative, fast-paced creative culture

Qualifications

• 6+ years of professional experience as a Senior Brand Designer, Corporate Designer, or Brand Strategist
• Demonstrated experience in generative and agentic AI across the full brand design lifecycle
• Expert-level mastery of Figma and the Adobe Creative Suite
• Expert in Branding, Visual Communications, Typography, Color etc.
• Business-fluent in both English and German (spoken and written) to seamlessly collaborate across our international teams and leadership
• Highly structured, self-directed, and detail-oriented with a strong sense of ownership and an unyielding commitment to quality
• Excellent communication skills, a team-first mindset, and the confidence to pitch, articulate, and defend design decisions to multi-stakeholder groups

Benefits

• Hybrid working model.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

Application Note

We value diversity and welcome all applications – regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.