Senior Brand Designer (f/m/d)

WebHosting; Karlsruhe; Hybrid; EUR 65,000 - 90,000; Full time

Job summary

IONOS is seeking a Senior Brand Designer to shape and scale our visual identity across Europe and the US. You will lead the strategic design direction for our corporate brand and manage a portfolio of 10+ multi-market brands.

You are an expert in brand design, visual identity, typography, and design systems, and you will implement AI workflows to maximize speed and consistency. This role requires close collaboration with Marketing, Product and Leadership in a fast-paced, creative culture.

Qualifications

• Proven experience translating strategic branding into multi-brand ecosystems.
• Ability to lead cross-functional collaboration with Marketing, Product and Leadership.
• Expert in typography, visual identity and design systems."
• Experience implementing AI-driven design workflows.

Responsibilities

• Translate high-level strategic positioning into impactful visual concepts, brand guidelines, and distinctive design languages across our entire multi-brand corporate ecosystem.
• Maintain the visual identity for all group-brand and sub-brands across Europe and the US, ensuring global consistency.
• Architect and maintain multi-brand design systems in Figma (tokenization, component libraries, typography, color architecture, layout grids) for seamless implementation in digital and print.
• Implement modern AI design workflow automations (generative AI, automated asset generation, prompt engineering, AI-driven visual testing) to streamline creative output and enhance brand asset creation.
• Design high-end brand templates across digital touchpoints, 360 campaigns, corporate communications, and marketing collateral with focus on aesthetics and consistency.
• Partner closely with Marketing, Product and Leadership to bring brand stories to life and foster a collaborative, fast-paced creative culture.

Skills

Brand design

Visual identity

Typography

Design systems

AI workflows

Multibrand design

Tools

Figma

Job description

At IONOS, we don't just manage servers - we shape the digital future for more than 6.2 million customers worldwide with our solutions. As Europe’s leading hosting provider and a pioneer in independent cloud solutions, we are building next-generation infrastructure - from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools.

What drives us is digital sovereignty for Europe and real impact for small and medium-sized businesses (SMBs) as well as large enterprises. We work in agile teams, rely on transparent structures, and believe that excellence and innovation only emerge through true team spirit.

Ready for your next step? Become part of IONOS and grow with us.

We are looking for aSenior Brand Designerto shape, evolve, and scale our visual identity across Europe and the US.

In this role, you will lead the strategic design direction and brand experience for our corporate brand while managing and aligning a portfolio of 10+ multi-market brands. You are an expert in brand design, visual identity, typography, and design systems and you implement AI workflows and AI automation to maximize speed and consistency. If you can turn complex brand positioning into state-of-the-art design languages within an AI-first environment, this is your ideal role.

Tasks

• Translate high-level strategic positioning into impactful visual concepts, brand guidelines, and distinctive design languages across our entire multi-brand corporate ecosystem
• Maintain the visual identity for all our group-brand and sub-brands across Europe and the US, ensuring global consistency
• Architect and maintain multi-brand design systems in Figma (tokenization, component libraries, typography, color architecture, layout grids) for seamless implementation in digital and print.
• Implement modern AI design workflow automations (generative AI, automated asset generation, prompt engineering, AI-driven visual testing) to streamline creative output and enhance brand asset creation
• Design high-end brand templates across digital touchpoints, 360 campaigns, corporate communications, and marketing collateral with focus on aesthetics and consistency
• Partner closely with Marketing, Product and Leadership to bring brand stories to life and foster a collaborative, fast-paced creative culture

Application Note

We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.