Senior Brand Designer (f/m/d)

IONOS EN; Karlsruhe; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Subsidized canteen

Free drinks

Employee discounts

Summer and winter parties

Training and development opportunities

Health offers

Job summary

IONOS EN is seeking a Senior Brand Designer to shape, evolve, and scale our visual identity across Europe and the US. You will lead the strategic design direction for the corporate brand and manage a portfolio of 10+ multi-market brands, implementing AI workflows to maximize speed and consistency.

You will collaborate with Marketing, Product, and Leadership to create state-of-the-art design languages, maintain global brand guidelines, and drive high-quality visuals across digital and print

Qualifications

• 6+ years of professional experience as a Senior Brand Designer or related role.
• Expert in Figma and Adobe Creative Suite.
• Business-fluent in English and German (spoken and written).

Responsibilities

• Translate strategic positioning into impactful visual concepts and brand guidelines across multi-brand ecosystem.
• Maintain visual identity for group and sub-brands across Europe and the US.
• Architect and maintain multi-brand design systems in Figma (tokens, components, typography, color, grids).
• Implement AI design workflow automations (generative AI, asset generation, prompt engineering).
• Design high-end brand templates for digital touchpoints, campaigns, and marketing collateral.
• Collaborate with Marketing, Product, and Leadership to bring brand stories to life.

Skills

Brand design

Typography

Design systems

AI workflows

Communication

Tools

Figma

Adobe Creative Suite

Job description

Hinterm Hauptbahnhof 3-5, 76137 Karlsruhe

About IONOS

At IONOS, we don't just manage servers – we shape the digital future for more than 6.2 million customers worldwide with our solutions. As Europe's leading hosting provider and a pioneer in independent cloud solutions, we are building next-generation infrastructure – from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools.

What drives us is digital sovereignty for Europe and real impact for small and medium-sized businesses (SMBs) as well as large enterprises. We work in agile teams, rely on transparent structures, and believe that excellence and innovation only emerge through true team spirit.

Ready for your next step? Become part of IONOS and grow with us.

We are looking for a Senior Brand Designer to shape, evolve, and scale our visual identity across Europe and the US.

In this role, you will lead the strategic design direction and brand experience for our corporate brand while managing and aligning a portfolio of 10+ multi-market brands. You are an expert in brand design, visual identity, typography, and design systems and you implement AI workflows and AI automation to maximize speed and consistency. If you can turn complex brand positioning into state-of-the-art design languages within an AI-first environment, this is your ideal role.

Tasks

• Translate high-level strategic positioning into impactful visual concepts, brand guidelines, and distinctive design languages across our entire multi-brand corporate ecosystem
• Maintain the visual identity for all our group-brand and sub-brands across Europe and the US, ensuring global consistency
• Architect and maintain multi-brand design systems in Figma (tokenization, component libraries, typography, color architecture, layout grids) for seamless implementation in digital and print.
• Implement modern AI design workflow automations (generative AI, automated asset generation, prompt engineering, AI-driven visual testing) to streamline creative output and enhance brand asset creation
• Design high-end brand templates across digital touchpoints, 360° campaigns, corporate communications, and marketing collateral with focus on aesthetics and consistency
• Partner closely with Marketing, Product and Leadership to bring brand stories to life and foster a collaborative, fast-paced creative culture

Qualifications

• 6+ years of professional experience as a Senior Brand Designer, Corporate Designer, or Brand Strategist
• Demonstrated experience in generative and agentic AI across the full brand design lifecycle
• Expert-level mastery of Figma and the Adobe Creative Suite
• Expert in Branding, Visual Communications, Typography, Color etc.
• Business-fluent in both English and German (spoken and written) to seamlessly collaborate across our international teams and leadership
• Highly structured, self-directed, and detail-oriented with a strong sense of ownership and an unyielding commitment to quality
• Excellent communication skills, a team-first mindset, and the confidence to pitch, articulate, and defend design decisions to multi-stakeholder groups
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

Application Note

We value diversity and welcome all applications – regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.