Senior BI Manager (m/f/x)

Carhartt Wip; Berlin; On-site; EUR 60,000 - 75,000; Full time

Job summary

Carhartt WIP in Berlin is seeking a data analytics professional to drive end-to-end analytics projects across E‑Commerce, CRM, and product. You will extract data from ERP and the Data Warehouse, build automated data feeds, and develop customer segments to optimize personalization and lifetime value.

You will own BI/analytics systems (Looker, Power BI, GA4) and dashboards, ensuring data quality and accurate tracking (GTM, Firebase, Adjust). Strong English is required; German is a plus.

Qualifications

• Candidates with strong statistical analysis background and data-driven mindset.
• Experience translating business questions into analytics projects.
• Proficiency in SQL and Python for data extraction and modeling.
• Hands-on with BI tools like Looker and Power BI.
• Excellent English; German a plus.

Responsibilities

• Drive end-to-end analytics projects across E-Commerce areas (Paid Marketing, CRM, Product).
• Extract and model data from ERP and Data Warehouse; build automated data feeds for CRM/marketing.
• Develop customer segments to support personalization and LTV optimization.
• Own BI and Web Analytics systems and dashboards; ensure data quality and tracking accuracy.
• Collaborate with Marketing, E-Commerce, ERP, BI, and Finance teams to promote a data-driven mindset.

Skills

Quantitative skills

Statistical analysis

Independent work

Stakeholder communication

English proficiency

Tools

SQL

Python

Looker

Power BI

GA4

GTM

Job description

Your Responsibilities

• Drive end-to-end analytics projects across E-Commerce (Paid Marketing, CRM, Product), translating business questions into actionable insights

• Extract, consolidate, and model data from ERP systems and the Data Warehouse using SQL, and build automated data feeds for CRM and marketing platforms (e.g. Emarsys)

• Develop and analyze customer segments and audiences to support personalization, retention, and lifetime value optimization

• Own and continuously improve BI and Web Analytics systems (e.g. Looker, Power BI, GA4), including dashboards, KPIs, and data quality; support tracking implementations (e.g. GTM, Firebase, Adjust)

• Collaborate closely with Marketing, E-Commerce, ERP, BI, and Finance teams and actively promote a data-driven mindset

Your Profile

• Several years of experience working with customer and marketing data, ideally in E-Commerce, Retail, or Fashion

• Strong quantitative background (e.g. Economics, Statistics, Mathematics, Computer Science) with experience in statistical analysis

• Solid understanding of ERP systems and Data Warehouse architectures, with strong skills in SQL and Python and experience using BI tools (e.g. Looker, Power BI)

• Deep knowledge of marketing and e-commerce analytics, including hands-on experience with web and app tracking data

• Ability to work independently, communicate clearly with non-technical stakeholders, and a high level of initiative; excellent English (German is a plus)