Senior BI Manager (m/f/x)

BoF Careers; Berlin; Presencial; EUR 65.000 - 90.000; Jornada completa

Descripción de la vacante

Carhartt WIP is looking for a data-driven analytics professional to drive end-to-end analytics projects across E-Commerce, Paid Marketing, CRM and Product, translating business questions into actionable insights. You will extract, consolidate and model data from ERP systems and Data Warehouse using SQL, and build automated data feeds for CRM and marketing platforms (e.g.

Emarsys). Develop customer segments to support personalization, retention and lifetime value optimization.

Formación

• Several years of experience working with customer and marketing data in E-Commerce, Retail, or Fashion.
• Strong quantitative background (Economics, Statistics, Mathematics, CS) with experience in statistical analysis.
• Solid understanding of ERP systems and Data Warehouse architectures, with strong SQL and Python skills and BI tool experience.
• Deep knowledge of marketing and e-commerce analytics, including hands-on web and app tracking data.
• Excellent English; German a plus.

Responsabilidades

• Drive end-to-end analytics projects across E-Commerce (Paid Marketing, CRM, Product).
• Extract, consolidate, and model data from ERP systems and Data Warehouse using SQL; build automated data feeds for CRM/marketing platforms (e.g. Emarsys).
• Develop and analyze customer segments to support personalization, retention, and lifetime value optimization.
• Own and improve BI and Web Analytics systems (Looker, Power BI, GA4); create dashboards, KPIs, and ensure data quality; support tracking implementations (GTM, Firebase, Adjust).
• Collaborate with Marketing, E-Commerce, ERP, BI and Finance teams to promote a data-driven mindset.

Conocimientos

SQL

Python

Looker

Power BI

Analytics

E-commerce data

English

Herramientas

GA4

Firebase

GTM

Looker

Power BI

Descripción del empleo

Carhartt WIP is part of the WIP Trading AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals.

Carhartt Work In Progress aims to continuously progress and evolve, without ever losing sight of its origins. Over the course of the past two decades, our business has developed organically, along with its customers, the culture that surrounds the brand, and its employees who have helped shape what Carhartt WIP is today.

Carhartt WIP is part of the WIP Trading AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals.

Your Responsibilities

• Drive end-to-end analytics projects across E-Commerce (Paid Marketing, CRM, Product), translating business questions into actionable insights
• Extract, consolidate, and model data from ERP systems and the Data Warehouse using SQL, and build automated data feeds for CRM and marketing platforms (e.g. Emarsys)
• Develop and analyze customer segments and audiences to support personalization, retention, and lifetime value optimization
• Own and continuously improve BI and Web Analytics systems (e.g. Looker, Power BI, GA4), including dashboards, KPIs, and data quality; support tracking implementations (e.g. GTM, Firebase, Adjust)
• Collaborate closely with Marketing, E-Commerce, ERP, BI, and Finance teams and actively promote a data-driven mindset

Your Profile

• Several years of experience working with customer and marketing data, ideally in E-Commerce, Retail, or Fashion
• Strong quantitative background (e.g. Economics, Statistics, Mathematics, Computer Science) with experience in statistical analysis
• Solid understanding of ERP systems and Data Warehouse architectures, with strong skills in SQL and Python and experience using BI tools (e.g. Looker, Power BI)
• Deep knowledge of marketing and e-commerce analytics, including hands-on experience with web and app tracking data
• Ability to work independently, communicate clearly with non-technical stakeholders, and a high level of initiative; excellent English (German is a plus)