Sales Director

XINLEI Global; Deutschland; Vor Ort; EUR 65.000 - 110.000; Vollzeit

Zusammenfassung

XINLEI Global seeks a dynamic sales professional to lead market entry for heat pumps across Europe, building a robust distributor network and ensuring EU compliance. You will recruit, train, and incentivize dealers, support end-user sales, and drive growth through strategic partnerships.

The role requires 3+ years in European HVAC sales, strong channel development skills, and frequent travel. English fluency is essential, with German/Français/Italian/Polish a plus.

Qualifikationen

• 3+ years sales in European HVAC/heat pump sector, incl. 1 year dealer/channel development.
• Experience in 0-to-1 market entry; knowledge of EU business practices and laws.
• Fluent in English; travel frequently; German/French/Italian/Polish a plus.

Aufgaben

• Lead from-scratch market entry for heat pump products in European regions.
• Identify and develop HVAC distributor and channel partnerships.
• Design dealer recruitment, training, incentives, and performance tracking.
• Support dealers in end-user sales with technical training.
• Maintain dealer relationships and drive annual sales targets.
• Develop regional forecasts and sales plans; manage revenue and market share.
• Monitor competitors and adapt pricing/promotions.
• Coordinate internal resources to resolve installation/maintenance issues.
• Promote brand at local HVAC exhibitions; ensure EU certifications compliance.
• Travel and leverage installer networks and energy agencies.

Kenntnisse

Sales experience

Dealer/channel development

Go-to-market strategy

Relationship management

Market entry

English fluent

Travel willingness

European HVAC knowledge

Jobbeschreibung

-Lead the start-from-scratch market entry for heat pump products in designated European countries/regions (e.g., Germany, France, Italy, Poland, etc.), and formulate and execute go-to-market strategies.

-Identify and develop partnerships with potential heat pump distributors, HVAC channel partners, building material retailers, etc.

-Design and implement mechanisms for dealer recruitment, training, enablement, incentives, and performance evaluation.

-Assist dealers in end-user sales conversion (residential & commercial projects), providing technical support and product training.

-Maintain relationships with key dealers, conduct regular visits, and drive annual sales target achievement.

-Develop regional sales forecasts and quarterly/annual sales plans, taking accountability for sales revenue, collections, and market share.

-Monitor market competition (pricing,policies,new products),and propose localized product/pricing/promotion strategies.

-Utilize existing heat pump customer service resources (installer networks, after-sales teams, energy agencies, etc.) to rapidly establish regional service capabilities.

-Coordinate internal technical and after-sales resources to resolve installation and maintenance issues for dealers and end customers.

5. Brand Promotion & Compliance

-Participate in local HVAC exhibitions and industry association events to enhance brand visibility.

-Ensure product sales comply with relevant EU certifications (ErP, Keymark, CE, etc.) and local subsidy policy requirements.

Requirements:

1、3+ years of sales experience in the European HVAC, heat pump, boiler, or new energy equipment industry, including at least 1 year focused on dealer/channel development. Proven success in 0-to-1 market entry. Familiar with business practices and legal environments across different European countries.

2、Possess existing heat pump customer service/after-sales resources (e.g., installer networks, service providers), and have a solid understanding of heat pump products.

3、Familiar with European heat pump markets (policies, subsidies, competitors, user habits), and proficient in dealer system development, including contract negotiation, pricing structures, rebate policies, and joint marketing.

4、Fluent in English, able to travel frequently. Proficiency in German, French, Italian, or Polish is a plus.