Area Sales Manager

ESPA GROUP; Weimar; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

ESPA GROUP is seeking an Area Sales Manager to lead commercial development for the Hamburg region and Northern Europe. You will expand distribution, identify opportunities across distributors, OEMs, contractors, and end users, and drive revenue with strong technical support.

You will manage partnerships, provide pre- and post-sale guidance on product selection and installation, and report forecasts and KPIs to optimize performance. This role requires travel and proximity to Weimar.

Qualifikationen

• Bachelor's degree in Mechanical, Electrical, or Industrial Engineering.
• 5–10 years of B2B technical sales experience.
• Proven experience selling pumps, valves or fluid-handling systems.
• Strong ability to build and maintain technical customer relationships.

Aufgaben

• Develop and execute a sales strategy for the Hamburg region and Northern Europe.
• Grow distribution networks and identify new business opportunities.
• Build long-term partnerships with distributors, OEMs, contractors, industrial customers and end users.
• Provide technical guidance before and after the sale, including product selection and installation support.
• Prepare sales forecasts and territory performance reports; monitor KPIs and share market intelligence.
• Support marketing initiatives and participate in product demonstrations and trade events.

Kenntnisse

B2B sales

Technical sales

Pumps & fluids

CRM proficiency

MS Office

Negotiation

Communication

Presentation

Market development

Ausbildung

Bachelor's in Mechanical, Electrical or Industrial Engineering

Tools

CRM systems

MS Office

Jobbeschreibung

We are looking for an ambitious, customer-oriented Area Sales Manager (ASM) to join a leading company specializing in innovative pump solutions. This is an exciting opportunity for a sales professional who combines strong technical expertise with a passion for building relationships, developing markets, and delivering outstanding customer value.

In this strategic role, you will lead the commercial development of the Hamburg region and Northern Europe, expand distribution networks, and identify new business opportunities across distributors, OEMs, contractors, industrial customers, and end users. You'll have the autonomy to shape your territory, backed by a strong technical and commercial support team

What You'll Do

• Develop and execute a successful sales strategy for your territory.
• Achieve ambitious revenue and growth targets.
• Identify and develop new business opportunities and market segments.
• Analyze customer needs, market trends, competitor activity, and pricing strategies.
• Promote innovative product lines and deliver tailored pump solutions.

Build and Strengthen Distribution Networks

• Recruit, train, and support dealers, distributors, and sub-dealers.
• Ensure effective stock management and smooth order fulfillment.
• Collaborate with partners on sales initiatives, promotions, and growth plans.

Develop Strong Customer Relationships

• Create long-term partnerships with key accounts and end users.
• Provide technical guidance before and after the sale, including product selection, installation, and operation support.
• Resolve customer issues in collaboration with service teams and internal stakeholders.

Deliver Market Insights & Reporting

• Prepare sales forecasts and territory performance reports.
• Monitor KPIs, identify gaps, and implement action plans.
• Share valuable market intelligence, customer feedback, and competitive insights.

Support Marketing Initiatives

• Participate in product demonstrations, trade fairs, exhibitions, and roadshows.
• Collaborate with marketing teams to enhance brand visibility.
• Contribute to both digital and field marketing activities.

What We're Looking For

Residence within 30 km of Weimar, Germany

Availability for:

• 1 week per month working from the Weimar office
• 1 week per month travelling across Hamburg and Northern Europe to meet customers and partners

Strong knowledge of:

• Centrifugal pumps

Proven B2B sales experience in technical/industrial products

xcellent negotiation, communication, and presentation skills

Proficiency with CRM systems and Microsoft Office

Strong analytical skills with the ability to interpret sales data and market trends

Bachelor's Degree in Mechanical, Electrical, or Industrial Engineering

5–10 years of experience selling pumps, valves, or fluid-handling systems

Why Join Us?

• Own Your Territory: Enjoy real autonomy and the opportunity to shape your regional sales strategy.
• International Exposure: Work with customers and partners across Northern Europe in a highly visible role.
• Innovative Product Portfolio: Represent high-performance solutions from a company committed to quality and innovation.
• Strong Support Network: Benefit from dedicated technical and commercial support to help you succeed.
• Career Growth Opportunity: Join a business where your contribution directly impacts commercial success.