SaaS Content Marketing manager

Free resume; Köln; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

28 days paid vacation

Regular team events

Beautiful office in Rheinauhafen, Köln

Job summary

ilert is an AI-first incident management platform that helps teams respond faster and keep digital services available. We seek a content leader who can craft compelling stories for developers, SREs, and business leaders, driving brand awareness, demand, and education through blogs, guides, and case studies.

You will own the content engine, edit the editorial calendar, and collaborate with engineers and the CEO to deliver high-impact content across formats while optimizing for SEO, distribution,

Qualifications

• Experience in content marketing for B2B SaaS or developer ecosystems.
• Ability to write tight, persuasive copy and stretch concepts across formats (blogs, guides, emails).
• Combined SEO expertise, distribution savvy, and analytics to reveal opportunities.

Responsibilities

• Own the content engine and craft a pulse-raising strategy to lift brand awareness, drive leads, and help customers master incident management.
• Lead the editorial calendar and tie content to launches and campaigns.
• Create technical stories for developers, SREs, and IT leaders through blogs, deep-dive guides, and case studies.
• Collaborate with engineers and the CEO for how-tos and thought leadership.
• Shape SEO, GEO and content distribution strategy to improve discoverability.
• Track engagement and analytics to sharpen strategy based on data.
• Monitor trends and competition to keep ilert ahead of the narrative curve.

Skills

Content marketing

Editorial leadership

SEO

Analytics

B2B SaaS

Copywriting

Tools

Google Analytics

SEO tools

CMS

Job description

Job Description

ilert is an AI-first incident management software company helping companies respond to incidents faster and increase the availability of digital services. Our mission is to keep the world running at all times. We’ve done the hardest part already: built something people love. Now it’s time to take this to the next level and that’s where you come in.

Why this role is more than “just content”:

You’ll drive our storytelling to the next level: shaping how technical audiences and business leaders perceive AI-first incident management. That means creating guides that actually help, blog posts that spark trust, and content that educates.

Tasks

• Own the content engine: craft and deliver a pulse-raising strategy that lifts brand awareness, powers lead gen, and helps customers master incident management.
• Be the editor-in-chief of our story: lead the editorial calendar, tie content to launches, campaigns, and the initiatives that matter.
• Tell technical stories that resonate: produce blog posts, deep-dive guides, and case studies finely tuned for developers, SREs, and IT leaders.
• Collaborate with the best: work side-by-side with engineers for how-tos and deep technical chops, and partner with our CEO for thought leadership.
• Own discoverability: shape SEO, GEO, and content distribution strategy.
• Measure with intention: track what works, analyze engagement, and sharpen strategy with insights; not gut feelings.
• Stay hyper-aware: monitor trends, competitive shifts, and industry moments to keep ilert ahead of the narrative curve.

Requirements

• A translator of tech: content marketing experience in B2B SaaS or developer ecosystems, with the ability to make incident response approachable for both engineers and execs.
• An editor with vision: you write tight, persuasive copy and know how to stretch a concept across formats; blogs, guides, emails.
• Part storyteller, part analyst: combined SEO expertise, distribution savvy, and an eye for analytics that reveals real opportunity.
• A collaboration catalyst: you’ve worked shoulder-to-shoulder with technical and executive teammates before, co-creating content with agility and empathy.
• Segment-aware: you know one‑size‑fits‑all content loses to persona‑specific, need‑first narratives.
• Excellent English, and German fluency? Nice‑to‑have, not mandatory.
• Hybrid work environment: enjoy the flexibility of working both on‑site and remotely.
• Minimal meetings (#hackfwd): we keep meetings to a minimum so you can focus on your core tasks and work efficiently.
• Lean and bold culture: join a close‑knit team that values open communication, mutual support, and shared goals.
• Ownership & autonomy: benefit from flat hierarchies and take full responsibility for your success.
• 28 days of paid vacation.
• Regular team events.
• A beautiful office in the "Rheinauhafen" area in the heart of Cologne.

If you see yourself in this role, and you want content to do more than just sound good: you want it to matter. Then, let’s hear what you’d write next.