SaaS Content Marketing manager

Taswiq4me; Köln; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

Minimal meetings

Lean and bold culture

Ownership & autonomy

28 days paid vacation

Office in Rheinauhafen, Cologne

Job summary

ilert GmbH is seeking a SaaS Content Marketing Manager to drive the storytelling for AI-first incident management. You will own the content engine, craft strategies, and work with engineers and executives to create blogs, guides, and case studies for developers, SREs, and IT leaders.

The role focuses on editorial leadership, distribution, and analytics to boost brand awareness and lead generation. A hybrid on-site/remote setup is offered in Cologne, with a collaborative, fast-moving culture.

Qualifications

• Translator of tech: content marketing experience in B2B SaaS or developer ecosystems, with the ability to make incident response approachable.
• Editor with vision: you write tight, persuasive copy and know how to stretch a concept across formats; blogs, guides, emails.
• Storyteller and analyst: combined SEO expertise, distribution savvy, and an eye for analytics that reveals real opportunity.
• Collaboration catalyst: you’ve worked shoulder-to-shoulder with technical and executive teammates before, co-creating content with agility and empathy.
• Segment-aware: you know one-size-fits-all content loses to persona-specific, need-first narratives.
• Nice-to-have: fluency in German is a plus.

Responsibilities

• Own the content engine: craft and deliver a pulse-raising strategy that lifts brand awareness, powers lead gen, and helps customers master incident management.
• Be the editor-in-chief of our story: lead the editorial calendar, tie content to launches, campaigns, and initiatives that matter.
• Tell technical stories that resonate: produce blog posts, deep-dive guides, and case studies finely tuned for developers, SREs, and IT leaders.
• Collaborate with engineers for how-tos and deep technical chops, and partner with the CEO for thought leadership.
• Own discoverability: shape SEO, GEO, and content distribution strategy.
• Measure with intention: track what works, analyze engagement, and sharpen strategy with insights.

Skills

Content marketing

SEO

Analytics

Editorial calendar

Cross-functional collaboration

Job description

# SaaS Content Marketing manager**ilert GmbH** • Colognea day agoMarketing and Communicationilert is an AI-first incident management software company helping companies respond to incidents faster and increase the availability of digital services. Our mission is to keep the world running at all times. We’ve done the hardest part already: built something people love. Now it’s time to take this to the next level and that’s where you come in.Why this role is more than “just content”:You’ll drive our storytelling to the next level: shaping how technical audiences and business leaders perceive AI-first incident management. That means creating guides that actually help, blog posts that spark trust, and content that educates.TasksOwn the content engine: craft and deliver a pulse-raising strategy that lifts brand awareness, powers lead gen, and helps customers master incident management.Be the editor-in-chief of our story: lead the editorial calendar, tie content to launches, campaigns, and the initiatives that matter.Tell technical stories that resonate: produce blog posts, deep-dive guides, and case studies finely tuned for developers, SREs, and IT leaders.Collaborate with the best: work side-by-side with engineers for how-tos and deep technical chops, and partner with our CEO for thought leadership.Own discoverability: shape SEO, GEO, and content distribution strategy.Measure with intention: track what works, analyze engagement, and sharpen strategy with insights; not gut feelings.Stay hyper-aware: monitor trends, competitive shifts, and industry moments to keep ilert ahead of the narrative curve.RequirementsA translator of tech: content marketing experience in B2B SaaS or developer ecosystems, with the ability to make incident response approachable for both engineers and execs.An editor with vision: you write tight, persuasive copy and know how to stretch a concept across formats; blogs, guides, emails.Part storyteller, part analyst: combined SEO expertise, distribution savvy, and an eye for analytics that reveals real opportunity.A collaboration catalyst: you’ve worked shoulder-to-shoulder with technical and executive teammates before, co-creating content with agility and empathy.Segment-aware: you know one-size-fits-all content loses to persona-specific, need-first narratives.Excellent English, and German fluency? Nice-to-have, not mandatory.BenefitsHybrid work environment: enjoy the flexibility of working both on-site and remotely.Minimal meetings (#hackfwd): we keep meetings to a minimum so you can focus on your core tasks and work efficiently.Lean and bold culture: join a close-knit team that values open communication, mutual support, and shared goals.Ownership & autonomy: benefit from flat hierarchies and take full responsibility for your success.28 days of paid vacation.Regular team events.A beautiful office in the \"Rheinauhafen\" area in the heart of Cologne.If you see yourself in this role, and you want content to do more than just sound good: you want it to matter. Then, let’s hear what you’d write next.