Senior Creative Strategy – Content Manager

Jellyfish; Berlin; On-site; EUR 55,000 - 90,000; Full time

Job summary

Jobtailor in Berlin, Germany, is seeking a Content Strategist to drive audience-first content across digital ads, websites and CRM. You will adapt tone and format for brands, lead content projects, and develop cross-channel strategies. Experience with GenAI tools and a data-informed approach is essential.

The role requires native German and the ability to work in English daily. Collaboration with cross-disciplinary teams and mentoring of junior members are key aspects of the position.

Qualifications

• Strong writing and content creation skills across formats and channels.
• Ability to translate strategic direction into engaging content.
• Applies audience, cultural and performance insights to shape content.
• Understanding of how content contributes to engagement and conversion.
• Confident using GenAI tools for generation, iteration and testing.
• Ability to design effective prompts and contribute to AI-driven workflows.
• Effective cross-disciplinary communication and collaboration.
• Ability to manage multiple projects and meet deadlines.
• Strong organisation and prioritisation skills.
• Native German speaker.
• Resume in English.
• Legal right to work in Germany and Berlin, with ability to work in English daily.

Responsibilities

• Lead content projects from brief creation through final output.
• Develop consistent content approaches across campaigns and channels.
• Provide direction and feedback to improve content quality and effectiveness.
• Research and apply audience and cultural insights.
• Support content audits and identify performance improvements.
• Translate cultural trends and data into creative direction.
• Shape campaign and ongoing-programme content strategies.
• Lead testing approaches and optimisation frameworks.
• Translate performance data into content recommendations.
• Manage content workflows, tracking, reporting and documentation.
• Lead client conversations on performance, recommendations and optimisation.
• Identify opportunities to expand content scope and improve account performance.
• Collaborate with strategists, designers, media and data teams.
• Support onboarding and management of freelance creators.
• Mentor junior team members.
• Connect strategy with execution across disciplines.

Skills

Content Creation

GenAI Tools Proficiency

Performance Data Interpretation

Cross-Disciplinary Collaboration

Project Management

Tools

Pencil

Content Management Systems

Analytics Platforms

CRM Software

Job description

• Produce audience-first content for digital ads, websites, landing pages, CRM and social
• Adapt tone, messaging and format for different brands, audiences and platforms
• Lead content projects from brief creation through final output
• Develop consistent content approaches across campaigns and channels
• Provide direction and feedback to improve content quality and effectiveness
• Research and apply audience and cultural insights
• Support content audits and identify performance and consistency improvements
• Translate cultural trends and data into creative direction
• Shape campaign and ongoing‑programme content strategies
• Use GenAI tools such as Pencil for content generation, iteration and testing
• Design prompts, workflows and agents to scale content production
• Lead testing approaches and optimisation frameworks
• Translate performance data into content recommendations
• Manage content workflows, tracking, reporting and documentation
• Lead client conversations on performance, recommendations and optimisation
• Identify opportunities to expand content scope and improve account performance
• Collaborate with strategists, designers, media and data teams
• Support onboarding and management of freelance creators
• Mentor junior team members
• Connect strategy with execution across disciplines

Requirements

• Strong writing and content creation skills across formats and channels
• Ability to translate strategic direction into clear, engaging and effective content
• Applies audience, cultural and performance insights to shape content
• Understanding of how content contributes to engagement and conversion
• Ability to interpret performance data and apply learningsConfident using GenAI tools for generation, iteration and testing
• Ability to design effective prompts and contribute to AI‑driven workflows and agents
• Effective cross‑disciplinary communication and collaboration
• Ability to manage multiple projects and meet deadlines
• Strong organisation and prioritisation skills
• Native German speaker
• Resume in English
• Legal right to work and remain in the country and location in which the role is advertised
• Comfortable working in English on a daily basis

Core Competencies

Demonstrates strong writing and content creation skills across various formats and channels, leveraging audience and cultural insights to shape effective content strategies. Proficient in using GenAI tools for content generation and optimisation, while managing workflows and collaborating across disciplines.

Highest-signal resume keywords

• Content Creation
• GenAI Tools Proficiency
• Performance Data Interpretation
• Cross-Disciplinary Collaboration
• Project Management

Hard Skills

• Content Strategy
• Audience Insights
• Cultural Insights
• Content Audits
• Performance Optimization
• Prompt Design
• Content Workflow Management
• Engagement Metrics
• Conversion Strategies
• Content Quality Improvement

Soft Skills

• Effective Communication
• Collaboration
• Mentoring
• Organizational Skills
• Prioritization

Industry Keywords

• Digital Advertising
• Content Marketing
• Social Media
• Landing Pages
• Audience Engagement

Tools & Technologies

• GenAI Tools
• Pencil
• Content Management Systems
• Analytics Platforms
• CRM Software