Remote Marketing Campaign Analyst

Naukri Mitra; Deutschland; Remote; EUR 65.507 - 80.064; Vollzeit

Zusammenfassung

Naukri Mitra is seeking a detail-oriented Remote Marketing Campaign Analyst to analyze and optimize campaigns, drive growth, and deliver actionable insights. You will collaborate with marketing and analytics teams to develop data-driven strategies that enhance performance while working remotely from Germany.

The role requires at least 3 years in marketing analytics, proficiency with Google Analytics, Excel, SQL, and Tableau, and experience with Google Ads and email marketing tools.

Qualifikationen

• Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, or related field.
• Minimum of 3 years of experience in marketing analytics.
• Proficiency in data analysis tools and software (e.g., Google Analytics, Excel, SQL, Tableau).
• Experience with digital marketing platforms and tools (e.g., Google Ads, social media ad platforms, email marketing software).
• Excellent analytical and problem-solving skills; ability to interpret complex data and provide actionable insights.
• Strong communication skills; ability to present findings effectively to various stakeholders.

Aufgaben

• Campaign Analysis and Optimization: analyze campaigns across digital, social, email, and traditional media.
• Data Management and Reporting: collect, organize, and analyze data; create reports and dashboards highlighting KPIs.
• Collaboration and Communication: work with marketing teams; align strategy with execution; support data-driven decisions.
• Market Research and Trend Analysis: conduct market research; analyze data to identify opportunities for new campaigns.
• Campaign Strategy Development: provide data-driven insights to develop marketing strategies.
• Performance Monitoring and Troubleshooting: monitor campaigns; troubleshoot tracking/reporting issues.
• Continuous Improvement: stay current with best practices and share insights.

Kenntnisse

Data analysis

Analytical thinking

Communication

Remote work

Ausbildung

Bachelor's degree in Marketing

Bachelor's in Business

Bachelor's in Statistics

Data Analytics degree

Tools

Google Analytics

Excel

SQL

Tableau

Google Ads

Social media ads

Email marketing

Jobbeschreibung

Overview

We seek a detail‑oriented and innovative Remote Marketing Campaign Analyst to join our dynamic team. In this role, you will analyze and optimize marketing campaigns to drive growth and engagement. You will work closely with the marketing and analytics teams to develop actionable insights and strategies that enhance campaign performance. This remote position offers flexibility while providing the opportunity to impact our marketing initiatives significantly.

Responsibilities

• Campaign Analysis and Optimization
  • Conduct in‑depth analyses of marketing campaigns across digital, social, email, and traditional media.
  • Evaluate performance metrics such as ROI, conversion, click‑through, and customer acquisition costs.
  • Identify trends and patterns to provide actionable recommendations.
  • Develop and implement strategies to optimize performance and achieve marketing goals.
• Data Management and Reporting
  • Collect, organize, and analyze marketing data from multiple sources.
  • Create comprehensive reports and dashboards highlighting KPIs and insights.
  • Present findings and recommendations to stakeholders.
  • Ensure data accuracy and integrity in all reporting activities.
• Collaboration and Communication
  • Work closely with marketing teams to understand objectives, audiences, and messaging.
  • Collaborate with content creators, designers, and others to align strategy and execution.
  • Provide support and guidance on data‑driven decision‑making.
  • Participate in regular meetings to discuss performance and strategy.
• Market Research and Trend Analysis
  • Conduct market research to stay informed about industry trends and competitor activities.
  • Analyze market data to identify opportunities for new campaigns and strategies.
  • Provide recommendations to enhance effectiveness and drive growth.
• Campaign Strategy Development
  • Assist in developing marketing strategies by providing data‑driven insights.
  • Collaborate with strategic planners to align objectives with business goals.
  • Contribute to brainstorming sessions and strategic planning activities.
• Performance Monitoring and Troubleshooting
  • Monitor ongoing campaigns and identify any issues or discrepancies.
  • Troubleshoot problems related to performance, tracking, or reporting.
  • Implement corrective actions to maintain effectiveness.
• Continuous Improvement
  • Stay current with industry best practices, tools, and technologies.
  • Seek training opportunities to enhance skills.
  • Share insights and best practices to foster a culture of continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, or related field.
• Minimum of 3 years of experience in marketing analytics or similar role with a proven track record.
• Strong proficiency in data analysis tools and software (e.g., Google Analytics, Excel, SQL, Tableau).
• Experience with digital marketing platforms and tools (e.g., Google Ads, social media ad platforms, email marketing software).
• Excellent analytical and problem‑solving skills; ability to interpret complex data and provide actionable insights.
• Strong communication skills; ability to present findings effectively to various stakeholders.
• Ability to work independently and manage multiple projects in a fast‑paced remote environment.
• Familiarity with market research methodologies and best practices.

Salary

The annual salary for this position is USD 83,115.