Senior Campaign Analyst

United States Digital Space LLC; Berlin; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

The company in Berlin is seeking a Senior Campaign Analyst to ensure data-driven insights for reports and automation. You will fuel campaigns with accurate data and actionable insights, developing dashboards and supporting weekly and monthly reporting.

Join a growing, international team with a hybrid work model; excellent Excel/Sheets skills and a strong grasp of marketing analytics are essential for success in this role.

Qualifikationen

• Proven experience in marketing analytics or a related field with an understanding of business models and digital marketing channels.
• Deep knowledge of Meta, TikTok and DV360 KPIs and how they are defined.
• Strong analytical skills to derive actionable insights from complex data, KPIs and benchmarks.
• Excellent Excel and Google Sheets skills to create and automate reports from multiple sources.
• Clear communication to explain technical concepts to non-technical stakeholders.
• Calm under pressure with a proactive, results-driven mindset.

Aufgaben

• Collaborate with our BI team to maintain accurate data and KPIs in campaign dashboards.
• Reflect client-specific exceptions in reports and analyses.
• Accelerate the reporting process for the campaigns team.
• Design dashboards and provide data for weekly and monthly reports.
• Ensure data quality in Thoughtspot and Lightdash and external dashboards.
• Identify optimization opportunities in media campaigns.
• Conduct benchmarking and forecasting activities.

Kenntnisse

Marketing analytics

Data visualization

Excel & Sheets

KPI benchmarking

Communication

English proficient

German a plus

Tools

Thoughtspot

Lightdash

Google Analytics

Jobbeschreibung

Who we arethe company delivers data-driven digital marketing for the global entertainment business. From the biggest blockbusters to award-winning shows, major sporting events, and best-selling console games. Not only are we entertainment obsessives ourselves, but we also own the world's largest streaming guide, which gives us unparalleled data and insights on audience behaviours and content tastes.

From a small startup, we've evolved into a 200+ strong team, based in Berlin, around the world, or working remotely. We've been all about building a profitable business while riding that wave of impressive growth.

Who we needOur Campaign team consists of more than 75+ specialists - and it keeps growing: As our new Senior Campaign Analyst, you are the go-to person for all kinds of data-related requests, reports, and their automation. Your expertise will ensure that our campaigns are fueled by accurate data, actionable insights, and efficient reporting processes.

Learn where your talents can be developed, deliver at your peak, and create value in your work.Join us and experience a workplace that's the perfect fit for your talent.

What you will be doing

• Collaborate with our Business Intelligence department to maintain correct and clearly defined data and KPIs in campaign dashboards.
• Stay informed about exceptions made for different clients, reflecting them in reports and analyses.
• Accelerate the reporting process for the campaigns team.
• Design and provide dashboards, along with data for weekly and monthly reports.
• Ensure data sanity in our tools, Thoughtspot/Lightdash, and maintain data quality in external dashboards.
• Proactively detect the optimisation potential in our media campaigns.
• Conducting benchmarking and forecasting activities.

What we need from you

• Proven experience in marketing analytics or a related field, with a deep understanding of business models and digital marketing channels.
• Deep understanding of the channels we use (Meta, TikTok, DV360) and their relevant KPIs, including their definition.
• Strong analytical skills and the ability to derive actionable insights from complex datasets, KPIs, and benchmarks.
• Exceptional skills in Excel and Google Spreadsheets, with the ability to quickly set up reports with data from various sources efficiently.
• Excellent communication skills, with the capacity to convey technical information to non-technical stakeholders effectively, and simplify complex scenarios, bringing clarity and focus.
• Ability to remain composed and deliver error-free reports and dashboards even in high-pressure, stressful situations with tight deadlines, when faced with obstacles.
• A can-do attitude and positive mindset with a proactive approach to overcoming challenges and a passion for driving continuous improvement.
• Great conduct in English. German is a plus.
• Constant learning, delivering results, and creating value are the core characteristics of everyone at the company, and we are looking for these values in every person we hire.

What we offer you

• An open-minded and international team that loves to collaborate to reach our goals.
• We prioritise meaningful work over perks, and that true fulfilment comes from intrinsic motivation, personal growth, and making a lasting impact.
• We believe in a permission-less environment that lets us focus on delivering value without overcomplicating things.
• We trust our skilled professionals to maintain a no-nonsense attitude and create an environment that promotes innovation.
• We are committed to helping you achieve your personal and professional goals, and we offer a collaborative and supportive environment to do so.
• Truly a hybrid work environment. You are not required to come to the office, but you will want to.

Media is important to us, and we are always happy to hear from people who enjoy film! If you feel like you are missing some of the hard skills, don’t worry, we are hiring for the attitude, values, and personality.If we caught your attention and you're eager to delve into our perspectives and thought processes, we recommend immersing yourself in our blog post, which elaborates on these subjects:

• A company culture that really works
• Audience as a Service
• Or visit our blog here:https://www.the company.com/blog

Research shows women apply when meeting 100% qualifications, men at 60%.

the company welcomes all candidates, especially women and marginalized groups.