Marketing Analyst

Jobtailor; Deutschland; Vor Ort; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a data analytics specialist to monitor advertising campaigns, develop summary reports, and analyze KPIs using Google Sheets, BigQuery, and BI tools. You will support optimization efforts and provide actionable insights for marketing campaigns.

Qualifications include statistical knowledge, strong Excel/Sheets skills, BigQuery, Python basics, and experience with Tableau or Superset. English at least B2+. APAC or nearby time zones with overlap are preferred.

Qualifikationen

• Higher education in technical, mathematical or economic fields.
• Excellent knowledge of Google Sheets (pivot tables).
• Good knowledge of BigQuery.
• Knowledge of mathematical statistics is critical.
• English level at B2+.

Aufgaben

• Prepare analyses and summary reports of advertising campaigns to identify optimization opportunities.
• Research and develop practical recommendations to improve KPIs of campaigns.
• Evaluate and monitor A/B tests; provide accurate results and recommendations for further experiments.
• Daily monitoring of key marketing KPIs and alert when deviations occur, with explanations.

Kenntnisse

Statistical knowledge

Analytical thinking

Data storytelling

Team collaboration

Ausbildung

Higher education in technical/economic field

Tools

Google Sheets

BigQuery

Tableau

Superset

MS SQL

Python (basic)

Jobbeschreibung

Overview

• Preparing various analytical sections (summary reports) on advertising campaigns to find ways to optimize.
• Researching / Developing practical recommendations for improving key performance indicators of advertising campaigns.
• Evaluation, review, and monitoring of the current A/B test. Provide accurate results and recommendations for further experiments.
• Daily monitoring of key marketing performance indicators of products, advertising campaigns, timely notification in case of significant deviations from the norm, searching for and explaining the reasons.
• Review and improvement of existing attribution, LTV marketing models.
• Optimizing marketing reports/budgeting tools.

Requirements

• Higher education (technical/mathematical/economic education)
• Excellent knowledge of Google Sheets (free handling of pivot tables)
• Good knowledge of BigQuery
• Knowledge of mathematical statistics is critical
• English level is B2+
• Experience with BI tools (Tableau, SuperSet, etc)
• Preference for candidates located in APAC or nearby time zones, with at least 3 hours of overlap with the team's working hours.
• Will be a plus: Experience with MS SQL
• Basic knowledge of Python
• Familiarity with web analytics tools such as Google Analytics and Google Tag Manager
• Experience working with Google Ads platforms and campaign analytics.