Marketing Analyst

United States Digital Space LLC; Berlin; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Company pension plan

Capped overtime

Zusammenfassung

United States Digital Space LLC in Berlin seeks a Marketing Analyst to own the full marketing intelligence cycle across markets. You will ensure data-driven decisions by maintaining reliable tracking (GTM, GA4, pixels) and building dashboards in Looker, driving incrementality tests and actionable growth recommendations for country managers.

The role combines performance marketing with rigorous data work, offering scope to grow into senior analytics leadership as the company expands across Europe.

Qualifikationen

• 3+ years of experience in Marketing Analytics, Web Analytics, or Growth Analytics.
• Hands-on knowledge of GTM, GA4, e-commerce data layers, pixels, server-side tracking, UTMs, and conversion APIs.
• Strong SQL skills and experience with cloud data warehouses.

Aufgaben

• Own marketing tracking quality and measurement reliability across markets, auditing GTM/GA4, pixels, server-side tracking, UTMs, and event taxonomy.
• Design, build, and automate dashboards in Looker and AI-assisted reporting workflows.
• Design and run structured incrementality tests to measure true marginal impact of media spend.
• Translate data into clear growth recommendations for country managers and leadership.
• Set analytics standards and support our data connector ecosystem.

Kenntnisse

GTM

GA4

SQL

Attribution

Tools

Looker

Jobbeschreibung

As Marketing Analyst, you will own the full marketing intelligence cycle across all 14 of our markets, from reliable web tracking and clean data collection to decision-driven dashboards, incrementality measurement, and the steering logic our growth teams rely on. Based in Berlin, you will be the person who ensures marketing decisions are grounded in accurate data, and you will help answer where the next Euro of media spend should go to maximise revenue, margin, and efficiency. This is a role with genuine scope to build the marketing analytics function and grow into senior analytics leadership as the company expands.

the company designs and delivers premium, Scandinavian-inspired outdoor living products, from pergolas to garden furniture, directly to consumers. With around 300 employees and roughly €200M in revenue, we have grown consistently across Europe and beyond, and our marketing team combines performance marketing with rigorous data work.

What You'll Do

• Own marketing tracking quality and measurement reliability across all markets, setting up and auditing GTM, GA4, ad platform pixels, server-side tracking, conversion APIs, UTMs, and event taxonomy for clean, GDPR-compliant data across Google, Meta, TikTok, affiliates, and CRM.
• Design, build, and automate dashboards in tools such as Looker and AI-assisted reporting workflows that explain what is happening, why, and what action to take, and own the metric definitions that make them the single source of truth.
• Design and run structured incrementality tests, including geo-lift tests, holdout tests, and pre/post analyses, to measure the true marginal impact of media spend, promotions, channels, and campaigns.
• Partner with the Marketing Operations Lead and Head of Marketing to define budget allocation frameworks across Google, Meta, SEO, affiliates, and email, and translate data on traffic, cohorts, funnels, and creative performance into clear growth recommendations for country managers and leadership.
• Set analytics standards, documentation, and best practices, support and improve our MCP and data connector ecosystem, and challenge misleading metrics so decisions rest on sound data.

What You'll Bring

• 3+ years of experience in Marketing Analytics, Web Analytics, or Growth Analytics, ideally within D2C e-commerce, with hands‑on knowledge of GTM, GA4, e-commerce data layers, pixels, server-side tracking, UTMs, and conversion APIs.
• High proficiency in SQL and experience working with cloud data warehouses and multiple marketing, CRM, and e-commerce data sources.
• Solid understanding of attribution, incrementality, cohort analysis, funnel analysis, CAC, ROAS, MER, contribution margin, and payback.
• A strong statistical mindset with practical experience designing A/B tests, geo-lift tests, holdout tests, or conversion lift studies, and the communication skills to turn analytical topics into clear guidance for marketing and leadership.
• Bonus: experience with AI-assisted analytics, API connectors, automated reporting, or marketing data infrastructure.

What we offer

• Competitive salary
• Company pension plan
• Capped overtime, fully paid

Growth and Career Development

Growth and Career Development — You will take real ownership from the start with direct impact on key business outcomes, work with an international team across Europe, and follow fast-track opportunities to grow into senior leadership roles as the company scales.

Time Off and Flexibility

Time Off and Flexibility — Up to 30 vacation days, starting at 27; one week per year of remote workation in the EU/UK

Benefits and Lifestyle

• Modern setup and laptops (Apple or Windows)
• Employee discounts on the company products
• Jobrad / Bike leasing program, promoting sustainable and healthy commuting
• Regular team events (summer party, Christmas party, after-work gatherings) and retreats

Office Location – Schlesische Str. 27 C, Building C, 6th floor, 10997 Berlin (easily accessible by public transport)

the company is an equal opportunity employer. We welcome applicants from all backgrounds, we think it's less about ticking every box and more about what you bring to the table!