Regional Marketing Manager DACH

MacGregor Black; Deutschland; Remote; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

MacGregor Black is partnering with a Premium Consumer Business to recruit a Regional Marketing Manager DACH. This remote role is based in Germany and focuses on translating global plans into regional strategies across DACH markets, coordinating activities, and driving brand development.

You will work with the CMO to craft marketing plans, manage launches, and optimize campaigns while ensuring alignment with regional objectives and budgets.

Qualifikationen

• Minimum 5 years marketing experience within a branded consumer business, in a similar position.
• Experience delivering marketing plans and product launches across multiple markets.
• Strong analytical and creative skills to optimize campaigns.

Aufgaben

• Translate global marketing plans into regional plans for the DACH region.
• Coordinate marketing activities across markets and channels.
• Develop and manage communication tools and campaigns.
• Plan, coordinate and follow up product launches.
• Prepare country-level marketing budgets in collaboration with sales leaders.
• Monitor spend vs. budget and report results.

Kenntnisse

Brand marketing

Regional market planning

Digital marketing

International experience

Jobbeschreibung

Do you have 5+ years marketing experience working with a premium branded consumer business?

Do you have international experience?

Are you results orientated?

Macgregor Blackis currently partnering with a Premium Consumer Businesses on the search for a new Regional Marketing Manager DACH. This is a remote role, based inGermany.

As the Regional Marketing Manager, you will work closely with the Chief Marketing Officer to develop strong marketing plans that delivers a positive brand development which can be scaled across multiple markets. You will manage and execute premium marketing initiatives and ensure optimal co-ordination of all activities.

Key Responsibilities:

• Translate global marketing plans into regional specific plans and activities which are aimed at the respective regions.
• Take initiatives to increase effectiveness of marketing investments in the markets.
• Measure effect of activities implemented.
• Work with Area Sales Directors and Area Sales Managers to ensure that the initiated marketing activities that derive from the local marketing plan are implemented in their markets in an effective and efficient way.
• Development and management of communication tools.
• Ensure best practice sharing of marketing initiatives across markets.
• Manage PR and Social Media activities - for some markets through the local agencies/freelancers.
• Plan, coordinate and follow up product launches.
• Support sales organization in selling‑in and implementing aiming at alignment with the regional marketing activities.
• Prepare marketing budgets on country level, in cooperation with the Country Sales managers and Area Sales Directors.
• Propose and influence optimal resource allocation to optimize EMEA business short, medium, and long term.
• Control spending vs. budget and report to management accordingly.
• Generate insights – provide on‑going analysis of local consumer behaviours/needs/expectations in order to align communication to market needs.
• Control marketing initiatives versus agreed targets.

What We're Looking For:

• Minimum 5 years marketing experience within a branded consumer business, in a similar position
• International experience in multiple markets
• Proven ability to effectively plan and execute marketing programs and product launches
• Demonstrated creative and analytical skills
• Excellent understanding of Online Marketing and Social Media Channels
• Strong communication skills to work with other departments, stakeholders, retailers
• Hard working, results orientated and dedicated, used to meeting tight deadlines
• Ready to accept a dynamic and fast changing structure based on the team performance and company needs