Key Account Manager

MacGregor Black; Deutschland; Remote; EUR 70,000 - 90,000; Full time

Job summary

MacGregor Black partners with a leading nursery brand to recruit a Key Account Manager for the DACH region. This remote role requires regular travel for customer meetings and focuses on strategic account growth, performance management, and cross-functional collaboration across Sales, Marketing, Ecommerce, Supply Chain, and Finance.

The role combines strategic ownership with hands-on execution, including JBPs, forecast accuracy, and digital shelf optimization to drive growth and market share.

Qualifications

• Strong analytical capability with advanced Excel skills and ability to interpret sales data.
• Experience in digital sales performance and online content quality.
• Commercial planning, forecasting and organizational skills are essential.

Responsibilities

• Own and manage relationships with key strategies partners in the DACH region.
• Define and execute long-term strategic account plans (JBPs).
• Track sell-in/sell-out, forecast accuracy, and ROI on promotions.
• Collaborate with Sales, Marketing, Ecommerce, Supply Chain and Finance.
• Lead monthly performance reviews with key accounts and optimize campaigns.

Skills

Analytical skills

Advanced Excel

Digital sales understanding

Forecasting & planning

Communication & collaboration

Tools

Excel

Job description

MacGregor Black are partnering with a Leading Nursery brand on the search for a Key Account Manager. This is a remote, DACH‑based role, requiring regular travel for customer meetings.

As Key Account Manager DACH – Pure Play, you play a pivotal role in shaping how families across the DACH region discover and experience our client's brand — both online and in‑store. With a leading DACH pure-play retailer as your primary strategic partner, you ensure that the brand's premium product story, content, and execution consistently support parents in making confident, informed purchase decisions.

This is a commercial, fast‑paced, and hands‑on role combining strategic account ownership with operational excellence. You will drive growth through strong joint business planning, performance management, forecasting, and campaign execution. Working cross‑functionally with Sales, Marketing, Ecommerce, Supply Chain, and Finance, you ensure plans move seamlessly from strategy to execution.

Key Responsibilities:

• Own and manage the relationship with a key strategic pure‑play retail partner and selected DACH pure‑play retailers
• Define and execute a clear long‑term vision for strategic account partnerships
• Build, manage, and deliver Joint Business Plans (JBPs) to drive sustainable growth
• Track sell‑in and sell‑out performance, proactively identifying opportunities and risks
• Deliver accurate Latest Estimates (LE) and maintain high forecast accuracy
• Monitor promotions, margins, and commercial investments to optimise ROI
• Identify distribution, assortment, and product‑range expansion opportunities
• Own monthly sales forecasts in close alignment with demand and stock planning
• Drive digital sales performance by improving product pages, content accuracy, and conversion
• Review and optimise campaign and promotional performance, embedding continuous improvement
• Partner with Marketing and Ecommerce to ensure brand‑consistent, effective retail media activation
• Prepare and lead monthly performance reviews with key accounts
• Analyse sales trends, online performance, stock health, risks, and opportunities
• Maintain accurate CRM inputs, internal reporting tools, and performance trackers
• Promotional ROI
• Digital shelf quality & content health
• Stock health and availability
• Distribution and assortment growth
• In‑store & online brand standards compliance
• Forecast accuracy
• Accelerated sell‑out growth and market‑share gains with strategic DACH partners
• Best‑in‑class digital shelf quality and retail execution
• Trusted, senior‑level strategic partnerships with key customers
• High forecast accuracy and healthy, well‑balanced stock levels
• Measurable improvements in conversion, ROI, and brand visibility

What We're Looking For:

• Proven experience managing or supporting major DACH national accounts, ideally including online pure players
• Strong analytical capability with advanced Excel skills and confidence interpreting sales and performance data
• Solid understanding of digital sales performance, online content quality, and campaign execution
• Commercially minded with strong planning, forecasting, and organisational skills
• Confident communicator and collaborative partner across internal teams and customer organisations
• Willingness to travel regularly across the DACH region