Regional Field Sales Manager On-Trade South-West Germany (flexible location) (m/w/d)

Brown-Forman; Hamburg; Hybrid; EUR 60.000 - 75.000; Vollzeit

Zusammenfassung

A leading spirits company in Hamburg is seeking a Regional Field Sales Manager On-Trade to lead a team and manage marketing activities. This role involves executing the On-Trade strategy, ensuring visibility of brands, and coaching sales representatives. The ideal candidate should have at least 2 years of ON-Trade experience and excellent communication skills. This position offers a competitive benefits package.

Leistungen

Equitable pay structures

Premium employee experience

Range of premium benefits

Qualifikationen

• At least 2 years professional ON-Trade experience.
• Initial management experience is required.
• Good command of English necessary.

Aufgaben

• Lead a field sales team of 6-10 sales representatives.
• Execute the On-Trade strategy effectively.
• Ensure impactful customer engagements.

Kenntnisse

Team spirit

Communication skills

Organizational skills

Flexibility

Ausbildung

High School/GED/Secondary School

Tools

MS Office

Jobbeschreibung

Overview

Meaningful Work from Day One. With 360° understanding and insight (Market, Channel, Category, Customer, Competitor, Occasion, Shopper) as the foundation the Regional Field Sales Manager On-Trade is responsible for distribution and visibility of our brands as well as the execution of marketing activities in the market through his team. The Regional Field Sales Manager is in charge for the implementation of the field sales force strategy which drives consistent and exceptional presence of our iconic brands in the On Trade channel and ensures the achievement of the company goals (such as promotions, distribution, visibility, education).

What You Can Expect

Responsibilities

• Leadership of On Trade Field Force team:
• Leading a field sales team of 6-10 sales representatives
• Executing the On-Trade strategy (e.g. effective territory management, customer engagement, merchandising) in line with B-F channel and portfolio priorities and B-F business goals (e.g. distribution, visibility, customer and shopper education)
• Embedding the B-F Commercial Way and on-boarding the team with the relevant processes and tools (esp. 8 steps of a call, PICOS)
• Coaching, managing and developing competencies of the sales representatives (i.e. sales skills, brand and category knowledge, area management, IT, administration, networking with opinion leaders / decision-makers)

• Channel and POS Strategy and Execution:
• Implements channel’s vision and provides strategic inputs to other departments in the company
• Closely cooperates with Sales Operations, TM and KAMs in excellent execution of all communicated plans at an outlet level
• Ensures continuous development and expansion of Picture of Success in the field sales team (distribution / drink menus, backbar,)
• Executes annual On-Trade promotional activities aligned to brand plans and deliver maximum return on investment
• Cooperates with National Field Sales Manager and Trade Marketing in planning and budgeting processes
• Maximize B-F brands’ share of voice within prioritized channels
• In Charge for regional or national agreements with On-Trade Chains in the assigned area

• Reporting:
• Proactively supports IT and sales operations to continuously improve and develop field sales reporting systems
• Ensures regular provision of performance reports and other reports (i.e. competitor activities, POS / customer developments) to the management and adjacent departments
• Ensures regular communication between the field team, key account management, trade marketing and sales operations

• Customer Management:
• Ensures impactful customer engagements which use 360° insights (Market, Channel, Category, Customer, Competitor, Occasion, Shopper) as the foundation for category based brand selling and effective negotiation approaches (, Key City Berlin Approach, Casual & Trend Outlets, Super-Premium Outlets)
• Effective influencing of key opinion leaders in the on-trade sector (i.e. key influencers in the bar scene, important opinion leaders in the liquor store scene)
• Leads negotiation as a coach including pre-post-evaluation with relevant on trade partners
• Responsible for effective usage of all allocated leasing resources

• Administration:
• Ensures flawless field-related administrative processes and proactively helps to improve and develop administrative efficiency (e.g. all Workday-related tasks (PGP, vacation etc.), expenses, item allocation, logistics / delivery, data evaluations etc.)

• Responsibilities:
• Coaching and developing people, 75%
• Administration / Reporting, 15%
• Customer Management, 10%

What You Bring to the Table

• Education: High School/GED/Secondary School;
• Experience: At least 2 years professional ON-Trade experience, Key account, field sales or trade marketing experience, commercial training or training in HoReCa
• Team spirit and are willing to pursue and achieve goals together with your team
• Initial management experience
• Independence and an organised way of working
• Good communication skills and empathy
• Organisational skills, flexibility and a hands-on mentality
• Fast, efficient and solution-orientated way of working
• Good computer skills (MS Office)
• Good command of English
• You have a class 3 or B driving licence

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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