- Develop and execute the EMEA growth strategy and forecast
- Lead customer and partner engagements, including demonstrations, presentations, and technical discussions
- Drive regional market activation through prospecting, trade shows, user groups, demonstration events, webinars, and targeted campaigns
- Translate target account priorities into territory plans, customer engagement strategies, and opportunity development initiatives
- Gather customer and market insights to improve product-market alignment and support product and business development decisions
- Conduct market analysis, opportunity assessment, and prioritization across Electrical Machinery segments in EMEA
- Contribute insights to marketing plans by understanding customer communities, industry trends, and engagement channels
- Coordinate go-to-market activities and scalable growth programs
- Identify and recommend partner-led solutions for Electrical Machinery applications
- Collaborate with distributors, system integrators, and partner organizations to generate demand
- Build awareness within target accounts, identify opportunities, and develop engagement strategies
- Conduct customer discovery conversations and translate technical and market insights into solution positioning and growth opportunities
Requirements
- Experience developing business, market, or commercial growth strategies within industrial technology, test and measurement, automation, electrical machinery, or related industries
- Ability to engage customers, partners, and internal stakeholders through presentations, solution discussions, and consultative conversations
- Strong analytical skills to evaluate market opportunities, customer trends, and business performance data
- Experience collaborating across multidisciplinary teams
- Effective verbal and written communication skills
- Ability and willingness to travel throughout the region
- Growth mindset, adaptability, and customer-focused approach
- Bachelor's degree in Engineering, Business, or a related field, or equivalent combination of education, training, and relevant professional experience (preferred)
- Experience in Test & Measurement, Industrial Automation, or Electrical Machinery industries (preferred)
- Understanding of electrical machinery applications, market trends, and customer challenges (preferred)
- Experience with channel partners, system integrators, distributors, or technology alliances (preferred)
- Knowledge of demand generation, go-to-market strategies, and regional market development (preferred)
- Experience supporting product strategy or providing market feedback to product management teams (preferred)
Core Competencies
Demonstrates expertise in developing and executing growth strategies within the Electrical Machinery and Industrial Technology sectors, with a strong focus on customer engagement, market analysis, and demand generation. Proven ability to collaborate with partners and stakeholders to drive market activation and product alignment.
Highest-signal resume keywords
- Business Growth Strategy Development
- Market Analysis and Opportunity Assessment
- Customer Engagement and Consultative Selling
- Demand Generation and Go-To-Market Strategies
- Collaboration with Channel Partners and Distributors
ATS Optimization Keywords
Hard Skills
- Market Analysis
- Growth Strategy Development
- Demand Generation
- Product Strategy Support
- Opportunity Development
- Technical Discussions
- Customer Discovery
- Solution Positioning
- Forecasting
- Engagement Strategy Development
Soft Skills
- Effective Communication
- Analytical Skills
- Adaptability
- Customer-Focused Approach
- Collaboration
Certifications & Qualifications
- Bachelor's Degree in Engineering
- Bachelor's Degree in Business
Industry Keywords
- Electrical Machinery
- Industrial Technology
- Test and Measurement
- Automation
- Market Trends
- Customer Challenges
- Channel Partners
- System Integrators
- Technology Alliances
- Regional Market Development