Channel Sales Manager - Europe

Shanghai BSF Human Resources Co., Ltd; Stuttgart; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Shanghai BSF Human Resources Co., Ltd is assisting a fast-growing manufacturer of core industrial automation components (Servo Drives, PLCs, and HMIs) in hiring a Channel Sales Manager to develop its European non-DACH markets from the ground up.

You will expand and onboard automation distributors and system integrators, guide partners through full sales cycles, and coordinate with engineering for trainings, demos, and POCs. Travel across Europe will be expected.

Qualifikationen

• Bachelor's degree in Electrical Engineering, Automation, Mechatronics, Business Administration, or related field.
• 3+ years in B2B industrial sales, specifically factory automation or similar sectors.
• Strong understanding of distributor and system integrator models across Europe.
• Ability to discuss technical concepts with engineers and understand automation architectures.
• Fluent English with willingness to travel frequently across Europe.

Aufgaben

• Identify, recruit, and onboard automation distributors and SI partners across non-DACH Europe.
• Guide partners through lead qualification, architecture discussions, quotes, and closure.
• Coordinate with product engineering for training, demos, POCs, and workshops.
• Monitor regional trends, pricing, and regulatory needs; conduct partner reviews.
• Represent the company at trade shows and customer sites; maintain CRM pipelines.

Kenntnisse

B2B sales

Channel management

European markets

Technical discussions

Travel readiness

Ausbildung

Bachelor's degree in Electrical Engineering, Automation, Mechatronics, Business Administration, or related field

Jobbeschreibung

Job brief

Are you an entrepreneurial Sales Professional looking to build a European channel network from scratch?
Our client is a fast-growing, innovative manufacturer of core industrial automation components (Servo Drives, PLCs, and HMIs). As they scale their footprint from their German regional hub, they are hiring a Channel Sales Manager to spearhead their distribution and system integrator network across all European markets outside the DACH region.If you have a strong track record in B2B industrial component sales and want the autonomy to shape a regional market from the ground up, we want to hear from you!

Responsibilities

• Network Expansion and Onboarding: Identify, evaluate, and recruit high-caliber automation distributors and specialized component dealers across non-DACH European countries.


• Full Sales Cycle Partner Support: Guide and support channel partners from initial lead qualification and technical architecture discussions through to solution positioning, quotation, and project closure.


• Technical Enablement and Collaboration: Coordinate closely with internal application engineering teams to deliver product training, live demos, Proof-of-Concepts (POCs), and technical workshops for partner engineers.


• Market Intelligence and Reviews: Monitor and report on regional automation trends, competitor pricing, and local product compliance needs. Conduct structured business reviews with partners to ensure joint targets are met.


• Field Representation and CRM: Represent the company at European automation trade shows, partner events, and on-site customer visits. Maintain structured sales forecasts and pipeline tracking within the CRM.

Requirements

• Education: Bachelor\'s degree in Electrical Engineering, Automation, Mechatronics, Business Administration, or a related technical field.


• Experience: 3+ years of proven B2B industrial sales experience, specifically within factory automation, industrial components, machinery, or drive systems.


• Sales Ecosystem Knowledge: Solid understanding of multi-country distributor management, system integrator models, and project-driven industrial sales cycles across Europe.


• Technical Competence: Ability to discuss technical concepts comfortably with application engineers and understand core automation architectures (e.g., fieldbus protocols, motion control loops, PLC programming logic).


• Language and Travel: Excellent verbal and written English communication skills. High willingness to travel frequently across European markets.


• Mindset: Highly self-driven, proactive, and energized by the challenge of building a regional market from the ground up alongside an agile team.

Nice to Have

• Product Familiarity: Prior experience selling or supporting servo drives, motion controllers, PLCs, HMIs, or low-voltage switchgears.


• Existing Network: An established network of automation distributors or active system integrators in specific European automation markets (e.g., CEE, Southern Europe, or Nordics).

"}