Channel Sales Manager - Europe (Factory Automation) (m/f/d)

Shanghai BSF Human Resources Co., Ltd; Stuttgart; On-site; EUR 90,000 - 130,000; Full time

Job summary

Shanghai BSF Human Resources Co., Ltd is seeking a Channel Sales Manager to build and lead a European distributor and system integrator network for servo drives, PLCs, and HMIs. The role covers markets outside the DACH region, requiring a strong B2B industrial sales track record and the ability to create a regional go-to-market from scratch.

You will recruit partners, enable them with training and demos, manage the full sales cycle, and report pipeline in the CRM.

Qualifications

• Bachelor's degree in Electrical Engineering, Automation, Mechatronics, or related field.
• 3+ years of B2B industrial sales experience in factory automation, industrial components, machinery, or drive systems.
• Knowledge of distributor management and system integrator-based selling in Europe.
• Ability to discuss technical concepts with engineers and understand automation architectures.
• Excellent English communication; willingness to travel frequently.

Responsibilities

• Network expansion by recruiting automation distributors and dealers across non-DACH Europe.
• Lead full sales cycle support from qualification to quotation and project closure.
• Coordinate with application engineering for training, demos, POCs, and workshops.
• Monitor regional automation trends, pricing, and compliance; conduct partner business reviews.
• Represent the company at trade shows, partner events, and customer visits; maintain forecasts in CRM.

Skills

B2B industrial sales

Distributor management

System integrator models

Project-driven sales cycles

Technical discussions with engineers

English communication

Willingness to travel

Education

Bachelor's degree in Electrical Engineering or related field

Tools

CRM systems

Job description

Job brief

Are you an entrepreneurial Sales Professional looking to build a European channel network from scratch?
Our client is a fast-growing, innovative manufacturer of core industrial automation components (Servo Drives, PLCs, and HMIs). As they scale their footprint from their German regional hub, they are hiring a Channel Sales Manager to spearhead their distribution and system integrator network across all European markets outside the DACH region.If you have a strong track record in B2B industrial component sales and want the autonomy to shape a regional market from the ground up, we want to hear from you!

Responsibilities

• Network Expansion and Onboarding: Identify, evaluate, and recruit high-caliber automation distributors and specialized component dealers across non-DACH European countries.


• Full Sales Cycle Partner Support: Guide and support channel partners from initial lead qualification and technical architecture discussions through to solution positioning, quotation, and project closure.


• Technical Enablement and Collaboration: Coordinate closely with internal application engineering teams to deliver product training, live demos, Proof-of-Concepts (POCs), and technical workshops for partner engineers.


• Market Intelligence and Reviews: Monitor and report on regional automation trends, competitor pricing, and local product compliance needs. Conduct structured business reviews with partners to ensure joint targets are met.


• Field Representation and CRM: Represent the company at European automation trade shows, partner events, and on-site customer visits. Maintain structured sales forecasts and pipeline tracking within the CRM.

Requirements

• Education: Bachelor's degree in Electrical Engineering, Automation, Mechatronics, Business Administration, or a related technical field.


• Experience: 3+ years of proven B2B industrial sales experience, specifically within factory automation, industrial components, machinery, or drive systems.


• Sales Ecosystem Knowledge: Solid understanding of multi-country distributor management, system integrator models, and project-driven industrial sales cycles across Europe.


• Technical Competence: Ability to discuss technical concepts comfortably with application engineers and understand core automation architectures (e.g., fieldbus protocols, motion control loops, PLC programming logic).


• Language and Travel: Excellent verbal and written English communication skills. High willingness to travel frequently across European markets.


• Mindset: Highly self-driven, proactive, and energized by the challenge of building a regional market from the ground up alongside an agile team.

Nice to Have

• Product Familiarity: Prior experience selling or supporting servo drives, motion controllers, PLCs, HMIs, or low-voltage switchgears.


• Existing Network: An established network of automation distributors or active system integrators in specific European automation markets (e.g., CEE, Southern Europe, or Nordics).