Regional Business Development Manager – On Trade

Jobtailor; Deutschland; Vor Ort; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced FMCG sales professional to own KPIs across revenue, distribution, and new business. You will develop joint business plans with key customers and manage end-to-end supply chains to ensure product availability at point of sale.

The role requires a proven track record in hitting sales targets, strong data skills with Excel and Cognos, and excellent communication, especially in remote settings.

Qualifikationen

• Significant experience in FMCG or strategic sales, preferably Key Account Management.
• Experience in UK/Local On-Trade drinks industry is preferred but not essential (spirits, beer, wine, soft drinks).
• Proven track record of meeting/exceeding challenging sales targets with a focus on New Business.
• Excellent IT skills (Google Suite, Excel, PowerPoint & Word). Able to learn Cognos, IRI/Kantar, Demantra.
• Comfortable working with sales data and managing budgets.
• Highly organised with strong remote communication skills.

Aufgaben

• KPI Ownership: responsible for hitting targets related to revenue, distribution, new business, and product availability.
• Joint Business Plans (JBPs): develop mutual growth strategies with key customers for ROI.
• New Business: identify and secure new stockists while negotiating terms that protect margins.
• Supply Chain & Forecasting: manage end-to-end stock flow from factory to store shelf.
• Activation: execute promotions and seasonal bets for high visibility and point-of-purchase awareness.
• Budget Oversight: manage promotional and trade investment budgets for profitability.
• Insight-Led Selling: use category data and consumer insights to influence customers and sales.
• Stakeholder Management: build long-term partnerships with buyers, marketing, and internal teams.
• Reporting: handle admin duties, communications, and account reviews to align stakeholders on decisions.

Kenntnisse

FMCG sales experience

Key Account Management

Strategic sales

Remote communication

Data-driven selling

Tools

Cognos

IRI/Kantar

Demantra

Google Suite

Excel

PowerPoint

Word

Jobbeschreibung

Responsibilities

• KPI Ownership: Responsible for hitting targets related to revenue, distribution, new business, and product availability.
• Joint Business Plans (JBPs): Developing mutual growth strategies with key customers to ensure both A.G. Barr and the client see a return on investment.
• New Business: Identifying and securing new stockists while negotiating commercial terms that protect profit margins.
• Supply Chain & Forecasting: Managing the end-to-end flow of stock—from the factory to the warehouse, and ultimately to the store shelf—to ensure products are never out of stock.
• Activation: Executing promotional campaigns and seasonal 'big bets,' ensuring high visibility and 'point of purchase' awareness (e.g., menu placements and displays).
• Budget Oversight: Managing promotional and trade investment budgets to ensure all deals remain profitable for the company.
• Insight-Led Selling: Using category data and consumer insights to influence customers and optimise sales performance.
• Stakeholder Management: Building long‑term partnerships with buyers, marketing teams, and internal stakeholders.
• Reporting: Handling all administrative duties, internal communications, and account reviews to keep all parties aligned on business decisions.

Requirements

• Significant experience in FMCG or strategic sales, preferably Key Account Management
• Direct experience within the UK/Local On-Trade drinks industry and cocktails is preferred but not essential (e.g., spirits, beer, wine, soft drinks)
• Demonstrable track record of meeting and exceeding challenging sales targets with a particular focus on New Business
• Excellent IT skills (Google Suite, Excel, PowerPoint & Word). Able to learn new packages (Cognos, IRI/Kantar, Demantra)
• Comfortable working with sales data and managing budget
• Highly Organised
• Developed communication skills (especially remotely)

Core Competencies

Demonstrates expertise in KPI Ownership, New Business Development, and Supply Chain Management, with a strong focus on Insight-Led Selling and Stakeholder Management. Proficient in managing budgets and executing promotional campaigns to drive revenue growth in the FMCG sector.

Highest-signal resume keywords

• KPI Ownership
• New Business Development
• Supply Chain Management
• Insight-Led Selling
• Stakeholder Management

Hard Skills

• Sales Target Achievement
• Budget Management
• Promotional Campaign Execution
• Data Analysis
• Commercial Negotiation

Soft Skills

• Highly Organised
• Developed Communication Skills

Industry Keywords

• FMCG
• Key Account Management
• On-Trade Drinks Industry
• Cocktails
• Stock Management

Tools & Technologies

• Google Suite
• Excel
• PowerPoint
• Word
• Cognos
• IRI/Kantar
• Demantra